SHEGLAM Investigates the Reality of Makeup During Hay Fever Season!
Global cosmetics brand SHEGLAM conducted a survey on makeup concerns during the hay fever season among 299 women. 81% reported having issues, primarily with dryness and smudging around the eyes and nose.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 21:00
- 🔍 Collected: March 30, 2026 at 22:56 (1h 55m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:25 (583h 29m after Collected)
SHEGLAM, a global cosmetics brand operating in over 150 countries and regions, conducted a survey on "Makeup Awareness During Hay Fever Season" targeting 299 women in their teens to 30s.
Currently, it is said that more than one in two Japanese people suffer from hay fever. March and April, when pollen peaks, is a season where makeup smudging and skin troubles become a concern. In this press release, we introduce the results of a survey on "makeup concerns during hay fever season" along with the current situation of "touch-up cosmetics" to overcome them.
■ Overview of the "Makeup Awareness Survey During Hay Fever Season"
- Survey period: March 16 - March 25, 2026
- Survey method: Online questionnaire
- Target number of people: 299
- Target demographic: Women in their teens to 30s
- Survey source: Knowns Consumer Research
■ Survey Results
① Over 80% of women answered that they "have makeup concerns during hay fever season"!
To the question, "Do you ever feel concerned about your makeup in early spring due to the effects of pollen or dryness?", 49% answered "Often" and 32% answered "Sometimes." Combining these, it was found that 81% of respondents have makeup concerns during the hay fever season. With more than one in two people said to have hay fever, it is clear that many people feel the impact of pollen on their makeup.
② The Top 3 makeup concerns are "Dryness, Around the Nose, and Eyes"
When asked about specific concerns, "What kind of makeup concerns do you have during the hay fever season? (Multiple answers allowed)", the top answer was "Skin gets dry due to dryness/pollen" with 152 votes, followed by "Eye makeup smudges easily due to tears/eye drops" with 125 votes, and "Base makeup around the nose fades easily" with 105 votes. This revealed concerns that many people can relate to.
③ About half adapt their makeup for the hay fever season
In response to the question, "Do you change your makeup from usual during the hay fever season?", 26 people answered "I change it" and 113 people answered "I change it slightly." Combined, 46% of respondents stated that they apply makeup tailored for hay fever countermeasures.
Currently, it is said that more than one in two Japanese people suffer from hay fever. March and April, when pollen peaks, is a season where makeup smudging and skin troubles become a concern. In this press release, we introduce the results of a survey on "makeup concerns during hay fever season" along with the current situation of "touch-up cosmetics" to overcome them.
■ Overview of the "Makeup Awareness Survey During Hay Fever Season"
- Survey period: March 16 - March 25, 2026
- Survey method: Online questionnaire
- Target number of people: 299
- Target demographic: Women in their teens to 30s
- Survey source: Knowns Consumer Research
■ Survey Results
① Over 80% of women answered that they "have makeup concerns during hay fever season"!
To the question, "Do you ever feel concerned about your makeup in early spring due to the effects of pollen or dryness?", 49% answered "Often" and 32% answered "Sometimes." Combining these, it was found that 81% of respondents have makeup concerns during the hay fever season. With more than one in two people said to have hay fever, it is clear that many people feel the impact of pollen on their makeup.
② The Top 3 makeup concerns are "Dryness, Around the Nose, and Eyes"
When asked about specific concerns, "What kind of makeup concerns do you have during the hay fever season? (Multiple answers allowed)", the top answer was "Skin gets dry due to dryness/pollen" with 152 votes, followed by "Eye makeup smudges easily due to tears/eye drops" with 125 votes, and "Base makeup around the nose fades easily" with 105 votes. This revealed concerns that many people can relate to.
③ About half adapt their makeup for the hay fever season
In response to the question, "Do you change your makeup from usual during the hay fever season?", 26 people answered "I change it" and 113 people answered "I change it slightly." Combined, 46% of respondents stated that they apply makeup tailored for hay fever countermeasures.