SHE CEO Eri Fukuda to Release Her First Book, Turning “Someone Like Me” Into “Because It’s Me,” on May 15, 2026

SHE Inc., the company behind the women’s career school SHElikes, announced that its representative director, CEO and CCO Eri Fukuda will release her first book, Turning “Someone Like Me” Into “Because It’s Me,” on May 15, 2026. The book drew strong attention immediately after preorders began and ranked No. 1 in 10 Amazon bestseller categories, including career design, leadership, work techniques and organization, management and human resources, entrepreneurs, corporate management, business administration, general affairs, HR and labor management, labor, and business and IT. The book is divided into two parts. Part 1, “My Story, When I Was Nobody,” describes how Fukuda, who once lacked confidence and felt she had nothing, opened up her own path in life. Part 2, “Your Story, As You Begin to Move Forward,” presents ways of thinking and exercises that help readers face themselves and expand their own value and potential. Fukuda founded SHE in 2017 with the vision of creating a world where each person can demonstrate their unique value and live with passion. Through SHElikes, the company has provided not only skills training in areas such as web design, marketing, and writing, but also coaching and community support to help women find work and life styles that feel true to themselves. To date, SHE has worked with more than 250,000 women. Over the years, Fukuda repeatedly heard women say, “I don’t know what I want to do,” “I want to take on a challenge, but I lack confidence,” and “I feel like I have nothing.” Even when they truly wanted to change and live more authentically, the feeling of “someone like me” held them back. Fukuda herself carried that feeling for many years. Raised in rural Shiga, she struggled with the anxiety of being nobody and the self-denial of feeling she had no value, yet continued to face her own life. Those experiences became the foundation of this book. Rather than a success theory written by someone who was confident from the beginning, the book portrays the process of continuing to choose one’s own life while living with anxiety and self-doubt. Fukuda writes candidly that even now, as a business leader, she sometimes writes the character for “person” on her palm and swallows it before important meetings. What has changed is that she is no longer swallowed by the feeling of “someone like me.” The book is written by Eri Fukuda, published by Nikkei BP, priced at 1,980 yen including tax, and carries the ISBN 9784296210299. To mark the release, SHE will run a social media campaign on Fukuda’s Instagram and X accounts. During the application period from May 15 to May 29, 2026 at 23:59, the first 30 people who repost or share the campaign post and apply for and attend a free online SHElikes trial lesson will receive a copy of the book. SHElikes is a career school for women offering unlimited subscription-based access to skills for more than 50 job types that can be practiced regardless of time or location. It covers digital and creative skills such as web design, web marketing, and writing, and supports women in realizing their own style of work through online course videos, coaching, teaching, communities, and job opportunities within SHElikes.