Japan First! Australian Single-Serve Wine 'WIAG' Now Available at Nagoya Station
Key facts
- Japan First! Australian Single-Serve Wine 'WIAG' Now Available at Nagoya Station
- ShareWine Nory has launched 'WIAG', a single-serve wine from Australia, for the first time in Japan at Nagoya Station. This 187ml, ready-to-drink wine, which doesn't require a glass and is easy to carry, aims to expand wine consumption in various scenarios, including at stations and for inbound tourists.
- Source: PR Times
- Date: June 10, 2026
Direct answer
ShareWine Nory has launched 'WIAG', a single-serve wine from Australia, for the first time in Japan at Nagoya Station. This 187ml, ready-to-drink wine, which doesn't require a glass and is easy to carry, aims to expand wine consumption in various scenarios, including at stations and for inbound tourists.
- Citation
- Japan First! Australian Single-Serve Wine 'WIAG' Now Available at Nagoya Station (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
ShareWine Nory has launched 'WIAG', a single-serve wine from Australia, for the first time in Japan at Nagoya Station. This 187ml, ready-to-drink wine, which doesn't require a glass and is easy to carry, aims to expand wine consumption in various scenarios, including at stations and for inbound tourists.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:00
- 🔍 Collected: June 10, 2026 at 10:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (54h 31m after Collected)
WIAG (Wine In A Glass)
ShareWine Nory (Location: Nagoya City, Aichi Prefecture / Representative: Noriko Kato) has imported and begun selling 'WIAG' (pronounced 'wee-ag'), a single-serve wine originating from Australia, for the first time in Japan at the 15th floor Bell Mart of JR Gate Tower.
'WIAG' is a wine packaged in a wine glass-shaped plastic container with a 187ml, single-serving size. It can be drunk directly after opening, and its lightweight and portable design makes it suitable for situations where traditional bottled wine would be difficult to enjoy, such as during travel, outdoor activities, watching sports, or while commuting.
ShareWine Nory will promote 'WIAG' as a new way to enjoy wine in the Japanese market.
[Website] https://sharewine-nory.com
Meeting the Demand for Wine That Can Be Purchased and Enjoyed Immediately
In recent years, the food and beverage market has seen a growing demand for 'small-volume consumption,' 'individualized dining,' and 'portability.' However, bottled wine remains the dominant sales format in the wine market.
Consequently, challenges such as:
- Wine being left unfinished
- The need for glasses and openers
- Difficulty enjoying wine while out and about
- High barrier to entry for wine beginners
have persisted.
Furthermore, with the increase in inbound foreign tourists and the expansion of 'station-in' (within station premises) demand, there is a rising need for 'products that can be easily purchased and enjoyed on the spot.'
WIAG Pink Moscato
Features of WIAG
■ Enjoyable Without a Glass
Utilizing a wine glass-shaped plastic container, it can be drunk directly after opening, allowing for casual enjoyment during commutes or at events.
■ Single-Serving Size (187ml)
Approximately 1/4 the size of a standard bottle, this size is easy for one person to finish.
Easily enjoyable during train commutes
The stem (base) is detachable
■ Lightweight and Portable Design
Suitable for various scenes such as outdoor activities, sports viewing, hotel stays, and travel.
■ Caters to Station-in and Inbound Demand
By launching at Nagoya Station, we anticipate a wide range of users including inbound tourists, business travelers, and commuters.
Background of Market Expansion in Japan
In Japan, the market for 'small-volume, portable alcohol' such as canned chu-hi and craft canned beers is expanding. However, wine culture is still largely centered around bottled wine. ShareWine Nory, with the desire to make wine more freely enjoyable and easily integrated into daily life, has focused on 'WIAG,' a single-serve wine already available overseas.
We believe its features—enjoyable during travel or commutes, perfect for a single glass at a hotel, accessible for wine beginners, and easy for comparative tasting—are well-suited for the Japanese market.
Future Outlook ── Making Wine More Accessible Daily ──
■ Representative's Comment
ShareWine Nory was founded with the philosophy of 'Wine for Everyday.' I believe wine can be enjoyed more freely. WIAG, with its 'just right amount and just right style,' is a wine that can be naturally incorporated into daily life. We aim to spread a new wine culture in Japan, making it an easily accessible option even in situations where wine has traditionally been difficult to enjoy.
In the future, in addition to station-based stores, we plan to expand sales channels to hotel shops, stadiums, event venues, tourist spot shops, and airport shops. ShareWine Nory is committed to creating new wine consumption scenes and establishing a 'small-volume, casual, portable wine culture' in the Japanese market.
■ Regarding First Handling in Japan
ShareWine Nory has obtained a certificate of investigation from Ad-Medical Inc. confirming its status as the first business to handle 'WIAG' in Japan, based on publicly available information research.
* 'Japan First' is based on public information research as of May 7, 2026.
WIAG Certificate of Investigation for First Handling in Japan
About ShareWine Nory
ShareWine Nory is an imported wine sales business operated by Noriko Kato, a sommelier with a customs broker license. Through the import and sale of overseas wines, we propose new wine experiences within Japan.
[Company Overview]
Company Name: ShareWine Nory
Location: 3-6-17 Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Noriko Kato
Business Content: Wine Import and Wholesale
[Contact Information]
ShareWine Nory
Contact: Noriko Kato
Email: noriko@sharewine-nory.com
TEL: 052-990-6521
Noriko Kato, Representative of ShareWine Nory
ShareWine Nory (Location: Nagoya City, Aichi Prefecture / Representative: Noriko Kato) has imported and begun selling 'WIAG' (pronounced 'wee-ag'), a single-serve wine originating from Australia, for the first time in Japan at the 15th floor Bell Mart of JR Gate Tower.
'WIAG' is a wine packaged in a wine glass-shaped plastic container with a 187ml, single-serving size. It can be drunk directly after opening, and its lightweight and portable design makes it suitable for situations where traditional bottled wine would be difficult to enjoy, such as during travel, outdoor activities, watching sports, or while commuting.
ShareWine Nory will promote 'WIAG' as a new way to enjoy wine in the Japanese market.
[Website] https://sharewine-nory.com
Meeting the Demand for Wine That Can Be Purchased and Enjoyed Immediately
In recent years, the food and beverage market has seen a growing demand for 'small-volume consumption,' 'individualized dining,' and 'portability.' However, bottled wine remains the dominant sales format in the wine market.
Consequently, challenges such as:
- Wine being left unfinished
- The need for glasses and openers
- Difficulty enjoying wine while out and about
- High barrier to entry for wine beginners
have persisted.
Furthermore, with the increase in inbound foreign tourists and the expansion of 'station-in' (within station premises) demand, there is a rising need for 'products that can be easily purchased and enjoyed on the spot.'
WIAG Pink Moscato
Features of WIAG
■ Enjoyable Without a Glass
Utilizing a wine glass-shaped plastic container, it can be drunk directly after opening, allowing for casual enjoyment during commutes or at events.
■ Single-Serving Size (187ml)
Approximately 1/4 the size of a standard bottle, this size is easy for one person to finish.
Easily enjoyable during train commutes
The stem (base) is detachable
■ Lightweight and Portable Design
Suitable for various scenes such as outdoor activities, sports viewing, hotel stays, and travel.
■ Caters to Station-in and Inbound Demand
By launching at Nagoya Station, we anticipate a wide range of users including inbound tourists, business travelers, and commuters.
Background of Market Expansion in Japan
In Japan, the market for 'small-volume, portable alcohol' such as canned chu-hi and craft canned beers is expanding. However, wine culture is still largely centered around bottled wine. ShareWine Nory, with the desire to make wine more freely enjoyable and easily integrated into daily life, has focused on 'WIAG,' a single-serve wine already available overseas.
We believe its features—enjoyable during travel or commutes, perfect for a single glass at a hotel, accessible for wine beginners, and easy for comparative tasting—are well-suited for the Japanese market.
Future Outlook ── Making Wine More Accessible Daily ──
■ Representative's Comment
ShareWine Nory was founded with the philosophy of 'Wine for Everyday.' I believe wine can be enjoyed more freely. WIAG, with its 'just right amount and just right style,' is a wine that can be naturally incorporated into daily life. We aim to spread a new wine culture in Japan, making it an easily accessible option even in situations where wine has traditionally been difficult to enjoy.
In the future, in addition to station-based stores, we plan to expand sales channels to hotel shops, stadiums, event venues, tourist spot shops, and airport shops. ShareWine Nory is committed to creating new wine consumption scenes and establishing a 'small-volume, casual, portable wine culture' in the Japanese market.
■ Regarding First Handling in Japan
ShareWine Nory has obtained a certificate of investigation from Ad-Medical Inc. confirming its status as the first business to handle 'WIAG' in Japan, based on publicly available information research.
* 'Japan First' is based on public information research as of May 7, 2026.
WIAG Certificate of Investigation for First Handling in Japan
About ShareWine Nory
ShareWine Nory is an imported wine sales business operated by Noriko Kato, a sommelier with a customs broker license. Through the import and sale of overseas wines, we propose new wine experiences within Japan.
[Company Overview]
Company Name: ShareWine Nory
Location: 3-6-17 Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Noriko Kato
Business Content: Wine Import and Wholesale
[Contact Information]
ShareWine Nory
Contact: Noriko Kato
Email: noriko@sharewine-nory.com
TEL: 052-990-6521
Noriko Kato, Representative of ShareWine Nory
FAQ
Where can I buy 'WIAG'?
Currently, it is available at Bell Mart on the 15th floor of JR Gate Tower at Nagoya Station. Expansion to other sales channels is planned.
When is 'WIAG' suitable for drinking?
Since it doesn't require a glass and is portable, it's perfect for casual enjoyment during train commutes, outdoor activities, sports viewing, or relaxing at a hotel.
What is the volume of 'WIAG'?
It contains 187ml, a perfect size for one person to finish.
What kind of wine is 'WIAG'?
It is a single-serve wine from Australia, packaged in a wine glass-shaped container. 'Pink Moscato' is featured in the article.
What kind of company is ShareWine Nory?
It is a wine import and sales company run by a sommelier with customs broker qualifications, proposing new wine experiences.