Turning Trade Show Business Cards into Assets: The 'Pulse Detection' Mechanism to Revive Lost or Stalled Deals
Shanon Inc. will host a webinar on June 8th on how to repurpose trade show business cards and lost leads into valuable assets. The session will demonstrate how to use MA tools to detect 'pulses'—signs that a customer is reconsidering—to generate new business opportunities without increasing sales resources.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 12:00
- 🔍 Collected: May 31, 2026 at 23:11 (107h 11m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 01:14 (26h 3m after Collected)
In sales promotion for contract development and SI businesses, the biggest opportunity loss is often 'not being remembered at the time of replacement due to long consideration periods.' Thousands of business cards collected at trade shows and logs of 'lost or suspended' deals in SFA are essentially 'assets' that could turn into millions of yen in business. This webinar reveals a mechanism to generate business opportunities from dormant customers using Marketing Automation (MA).
FAQ
What is Shanon's strength?
They provide 'Digi-Ana' marketing, combining digital and analog strategies.