"SHANON MARKETING PLATFORM" Receives Top "Leader" Award in MA Tool Category at "ITreview Grid Award 2026 Spring" for 26th Consecutive Term
SHANON Inc. announced that its integrated marketing support system, "SHANON MARKETING PLATFORM," received the highest "Leader" award in the MA Tool category at the "ITreview Grid Award 2026 Spring," hosted by IT Cloud Inc. This marks the 26th consecutive term the product has received this top honor.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 12:31
- 🤖 AI Analyzed: April 24, 2026 at 00:36 (12h 4m after Collected)
SHANON Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Hirofumi Yamazaki; Securities Code: 3976; hereinafter "SHANON") announced that "SHANON MARKETING PLATFORM," an integrated marketing support system provided by SHANON, received the highest "Leader" award in the MA Tool category at the "ITreview Grid Award 2026 Spring," hosted by IT Cloud Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Genta Kurono; hereinafter "IT Cloud").
■ 26 Consecutive Terms of Awards in the MA Tool Category
This marks the 26th consecutive term (6 years and 6 months) of receiving an award in the MA Tool category, achieving Hall of Fame status with 6 consecutive years of LEADER badges.
Furthermore, in the MA Tool category, SHANON secured No. 1 in two items for the large enterprise division (ease of introduction, ease of management), two items for the mid-sized enterprise division (satisfaction, support quality), and four items for the small and medium-sized enterprise division (ease of management, linkage with Cookie information, targeting, campaign management function, scoring setting function).
■ SHANON's Position in the MA Market
The domestic MA market offers many products, but among them, SHANON has achieved very high points in both satisfaction and recognition. It has received the highest number of reviews (309) in this category (as of April 2026), and we will continue to strive to provide even better services.
■ What is MA (Marketing Automation)?
Marketing Automation refers to tools that automate marketing operations from lead customer acquisition to contract closing in sales and other fields, thereby streamlining marketing activities themselves. It is commonly called "MA," taking the initials of Marketing Automation.
It is expected to have effects such as extracting and analyzing highly promising leads from abundant lead (prospective customer) information, regularly providing information to existing customers, and enhancing engagement. Traditionally, large-scale tasks tailored to each customer were performed manually, requiring enormous time and effort, but automating such marketing operations is expected to improve marketers' operational efficiency.
Furthermore, by seamlessly linking with customer information managed by the sales department, the sales department can conduct highly efficient sales activities with promising leads and additional information, thereby achieving highly efficient sales activities for the entire company.
MA is a function that began to spread in the United States in the 2000s, but its adoption in Japan began to flourish around 2014. It can automate routine tasks such as data entry and email sending, and integrate marketing measures onto the tool, thus contributing to profit improvement and revenue analysis.
■ About ITreview Grid Award 2026 Spring
ITreview develops its unique four-quadrant map, "ITreview Grid," which allows users to understand customer satisfaction and product recognition in the market based on user reviews collected for business software and cloud services.
In this award, based on reviews collected by March 2026, products that excel in both satisfaction and recognition within the same category are honored as "Leader," and products with excellent satisfaction are honored as "High Performer," with badges issued.
Award Category (MA Tool: https://www.itreview.jp/categories/ma)
■ About SHANON Inc.
SHANON provides products, solutions, and services that solve corporate marketing challenges, with cloud technology at its core. SHANON's marketing cloud, which realizes digital-analog marketing combining digital and analog, and provides event, seminar, marketing automation, and CMS, is used in various scenarios from large to small scale, regardless of industry such as manufacturing, finance, real estate, IT services, trading companies, and public organizations.
Company Name: SHANON Inc.
Securities Code: 3976 (Tokyo Stock Exchange Growth Market)
Representative: Hirofumi Yamazaki, Representative Director CEO
Location: JEI Hamamatsucho Building 7F, 2-2-12 Hamamatsucho, Minato-ku, Tokyo
Business Activities: Planning, development, sales, and support of cloud-based marketing solutions, and consulting and service provision related to marketing.
URL: https://www.shanon.co.jp/
■ Contact for this news release
SHANON Inc. Marketing
■ 26 Consecutive Terms of Awards in the MA Tool Category
This marks the 26th consecutive term (6 years and 6 months) of receiving an award in the MA Tool category, achieving Hall of Fame status with 6 consecutive years of LEADER badges.
Furthermore, in the MA Tool category, SHANON secured No. 1 in two items for the large enterprise division (ease of introduction, ease of management), two items for the mid-sized enterprise division (satisfaction, support quality), and four items for the small and medium-sized enterprise division (ease of management, linkage with Cookie information, targeting, campaign management function, scoring setting function).
■ SHANON's Position in the MA Market
The domestic MA market offers many products, but among them, SHANON has achieved very high points in both satisfaction and recognition. It has received the highest number of reviews (309) in this category (as of April 2026), and we will continue to strive to provide even better services.
■ What is MA (Marketing Automation)?
Marketing Automation refers to tools that automate marketing operations from lead customer acquisition to contract closing in sales and other fields, thereby streamlining marketing activities themselves. It is commonly called "MA," taking the initials of Marketing Automation.
It is expected to have effects such as extracting and analyzing highly promising leads from abundant lead (prospective customer) information, regularly providing information to existing customers, and enhancing engagement. Traditionally, large-scale tasks tailored to each customer were performed manually, requiring enormous time and effort, but automating such marketing operations is expected to improve marketers' operational efficiency.
Furthermore, by seamlessly linking with customer information managed by the sales department, the sales department can conduct highly efficient sales activities with promising leads and additional information, thereby achieving highly efficient sales activities for the entire company.
MA is a function that began to spread in the United States in the 2000s, but its adoption in Japan began to flourish around 2014. It can automate routine tasks such as data entry and email sending, and integrate marketing measures onto the tool, thus contributing to profit improvement and revenue analysis.
■ About ITreview Grid Award 2026 Spring
ITreview develops its unique four-quadrant map, "ITreview Grid," which allows users to understand customer satisfaction and product recognition in the market based on user reviews collected for business software and cloud services.
In this award, based on reviews collected by March 2026, products that excel in both satisfaction and recognition within the same category are honored as "Leader," and products with excellent satisfaction are honored as "High Performer," with badges issued.
Award Category (MA Tool: https://www.itreview.jp/categories/ma)
■ About SHANON Inc.
SHANON provides products, solutions, and services that solve corporate marketing challenges, with cloud technology at its core. SHANON's marketing cloud, which realizes digital-analog marketing combining digital and analog, and provides event, seminar, marketing automation, and CMS, is used in various scenarios from large to small scale, regardless of industry such as manufacturing, finance, real estate, IT services, trading companies, and public organizations.
Company Name: SHANON Inc.
Securities Code: 3976 (Tokyo Stock Exchange Growth Market)
Representative: Hirofumi Yamazaki, Representative Director CEO
Location: JEI Hamamatsucho Building 7F, 2-2-12 Hamamatsucho, Minato-ku, Tokyo
Business Activities: Planning, development, sales, and support of cloud-based marketing solutions, and consulting and service provision related to marketing.
URL: https://www.shanon.co.jp/
■ Contact for this news release
SHANON Inc. Marketing