2026: How Should You Balance Online and Offline Strategies? — 12 Experts Provide a Thorough Explanation of Designs That Drive 'Lead Generation, Opportunity Creation, and Closing' by Comparing Webinars, Exhibitions, and Events via KPIs

SHANON Inc. will be a speaker at the webinar "2026: How Should You Balance Online and Offline Strategies?" hosted by Majisemi Co., Ltd. on Tuesday, April 14.

Details and Registration: https://majisemi.com/e/c/majisemi-conference-20260414/M2E

Webinar Content How should you balance online and offline strategies? While online initiatives such as webinars have become standard, offline initiatives like exhibitions and real-world events are regaining importance.

In the field of B2B marketing, determining how to balance and combine online and offline channels across every phase—from lead acquisition to opportunity creation and final orders—has become a major decision-making theme.

However, in reality, many companies struggle to compare initiatives like webinars, exhibitions, and events across the board, making it difficult to clearly judge "which initiatives are leading to results" or "what should be invested in next."

The fact that KPIs are fragmented for each initiative makes decision-making difficult.

Comparing via KPIs to clarify initiative designs that lead to results In this conference, we will organize which KPIs should be monitored at each phase—lead generation, opportunity creation, and closing—for webinars, exhibitions, and events, and explain how to compare online and offline initiatives using the same metrics.

Twelve professionals from various fields will take the stage to provide concrete examples of designs and decision-making criteria that have actually led to results.

For those looking to conduct reproducible marketing investments and operational strategies heading into 2026, we will provide practical tips to help you consider your next move.

Event Overview - Title: 2026: How Should You Balance Online and Offline Strategies? — 12 Experts Provide a Thorough Explanation of Designs That Drive 'Lead Generation, Opportunity Creation, and Closing' by Comparing Webinars, Exhibitions, and Events via KPIs - Date and Time: Wednesday, April 14, 10:00 – 15:45 - Participation Fee: Free - Registration URL: https://majisemi.com/e/c/majisemi-conference-20260414/M2E

About SHANON Inc. SHANON provides products, solutions, and services that solve corporate marketing challenges, with cloud technology at its core. SHANON's marketing cloud, which enables "digital-analog marketing" by combining digital and physical channels and provides tools for events, seminars, marketing automation, and CMS, is used in a wide variety of scenarios—from large to small scale—across industries including manufacturing, finance, real estate, IT services, trading companies, and public organizations.

Company Name: SHANON Inc. Securities Code: 3976 (TSE Growth) Representative: Hirofumi Yamazaki, CEO Address: 7F JEI Hamamatsucho Bldg., 2-2-12 Hamamatsucho, Minato-ku, Tokyo Business Description: Planning, development, sales, and support of cloud-based marketing solutions; provision of marketing-related consulting and services URL: https://www.shanon.co.jp/

Contact Information for this News Release SHANON Inc., Marketing Department TEL: 03-6743-1565 E-mail: marketing@shanon.co.jp