Changing the Reality of the '40% Who Feel No Emotion at Work.'
Shake Inc. joins the 'April Dream' project to announce its vision of transforming the workplace where 40% of employees work without emotional engagement. They aim for a future where everyone becomes the master of their own life through 'jazz session' organizations where individual possibilities resonate.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 18:10 (481h 22m after Collected)
Shake Inc. supports April Dream, a project that turns April 1st into a day for sharing dreams. This press release is the dream of Shake Inc.
## The reality: Over 40% of people work without 'feeling moved'
More than 40% of workers say their 'hearts are not moved' in their daily work. This means they feel nothing—not just positive emotions like 'joy' or 'excitement,' but also negative ones like 'frustration' or 'regret.' In other words, many people are simply going through the motions with the tasks given to them.
## Are you drawing a 'line' on your own potential?
Working within an organization, do you find yourself thinking, 'Work is just like this,' 'I just need to do this much,' or 'I'm only capable of this'? As a result, work becomes something to just 'get through,' and eventually, the heart stops being moved. However, work is not originally meant to be that way. Through the frustration of failure and the regret of things not going well, you should be able to discover your own strengths, values, and the source of your motivation, such as 'realizing your strength in empathizing with others' or 'feeling proud of being helpful to someone.'
## The joy of discovering a 'new self' through work
You become able to understand others' feelings or become a little kinder. You encounter a version of yourself that can persevere for your colleagues even in difficult situations. Gradually, a self that you have never seen before begins to emerge. Through work, a new self is discovered. As people interact and relate to each other, they gain a sense of achievement and growth. We believe that working in an organization inherently holds such value.
## The ideal scenery we witnessed
We once saw that 'ideal scenery' in a small booth at an exhibition. It was not a privileged environment, but there were members moving more vibrantly than anyone else. Regardless of whether they were in the main department, or whether they were juniors or veterans, each person found 'what they could do now' on their own, enjoyed it, and resonated beyond their roles. At that moment, the atmosphere of the venue truly changed. It was the moment when the 'energy' emitted by people, not the 'place,' breathed life into the scene.
## Toward an organization like a 'Jazz Session' without a conductor
Our goal is not an organization like an orchestra that follows a single conductor. It is an organization like a 'jazz session' where each individual understands their role and strengths and plays a sound that only they can produce. Sometimes enjoying even the dissonance, they play a unique harmony that only that team can create. Instead of meetings where superiors talk and juniors listen with heads bowed, we want to create scenes in workplaces across Japan where everyone shares their ideas with shining eyes, saying 'I want to do this!', and where individual possibilities resonate.
## Creating a future where everyone can be the 'owner' of their life
To that end, we are working on:
- Leadership development
- Career autonomy support
- Shared Leadership organization building
We aim for a future where each person can be the subject of their own life.
## The reality: Over 40% of people work without 'feeling moved'
More than 40% of workers say their 'hearts are not moved' in their daily work. This means they feel nothing—not just positive emotions like 'joy' or 'excitement,' but also negative ones like 'frustration' or 'regret.' In other words, many people are simply going through the motions with the tasks given to them.
## Are you drawing a 'line' on your own potential?
Working within an organization, do you find yourself thinking, 'Work is just like this,' 'I just need to do this much,' or 'I'm only capable of this'? As a result, work becomes something to just 'get through,' and eventually, the heart stops being moved. However, work is not originally meant to be that way. Through the frustration of failure and the regret of things not going well, you should be able to discover your own strengths, values, and the source of your motivation, such as 'realizing your strength in empathizing with others' or 'feeling proud of being helpful to someone.'
## The joy of discovering a 'new self' through work
You become able to understand others' feelings or become a little kinder. You encounter a version of yourself that can persevere for your colleagues even in difficult situations. Gradually, a self that you have never seen before begins to emerge. Through work, a new self is discovered. As people interact and relate to each other, they gain a sense of achievement and growth. We believe that working in an organization inherently holds such value.
## The ideal scenery we witnessed
We once saw that 'ideal scenery' in a small booth at an exhibition. It was not a privileged environment, but there were members moving more vibrantly than anyone else. Regardless of whether they were in the main department, or whether they were juniors or veterans, each person found 'what they could do now' on their own, enjoyed it, and resonated beyond their roles. At that moment, the atmosphere of the venue truly changed. It was the moment when the 'energy' emitted by people, not the 'place,' breathed life into the scene.
## Toward an organization like a 'Jazz Session' without a conductor
Our goal is not an organization like an orchestra that follows a single conductor. It is an organization like a 'jazz session' where each individual understands their role and strengths and plays a sound that only they can produce. Sometimes enjoying even the dissonance, they play a unique harmony that only that team can create. Instead of meetings where superiors talk and juniors listen with heads bowed, we want to create scenes in workplaces across Japan where everyone shares their ideas with shining eyes, saying 'I want to do this!', and where individual possibilities resonate.
## Creating a future where everyone can be the 'owner' of their life
To that end, we are working on:
- Leadership development
- Career autonomy support
- Shared Leadership organization building
We aim for a future where each person can be the subject of their own life.