[July 1, 2026] Shaddy Co., Ltd. Reports 100th Anniversary

With 100 years of gratitude in our hearts, we move towards the next 100 years. Connecting people's sentiments with value for the future.

On July 1, 2026, Shaddy Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yukiya Hamano) celebrated its 100th anniversary.

Since our founding in 1926, Shaddy has operated under the philosophy of "Delivering the sender's sentiments as tangible value," connecting people's feelings through gifts and accompanying them through various milestones in life and business. We have been able to reach this significant milestone thanks to our customers who have patronized us over many years, our business partners, our nationwide network of retailers, and everyone who has been involved with Shaddy. We express our sincere gratitude.

The 100th anniversary is not only a great joy for us but also a milestone that makes us feel a new responsibility for the future. Society and lifestyles are changing, and the ways people connect and the forms of gifting continue to evolve significantly. However, the essence of gifting – "thinking of someone and wanting to convey that feeling" – will never change.

While cherishing this unchanging value, Shaddy will strive to create products, services, and new gift experiences suitable for the new era, thereby enriching human connections.

Launching Various Initiatives on Our 100th Anniversary

Our 100th-anniversary special website, currently available, introduces our journey since our founding and the sentiments behind our 100th anniversary. Furthermore, throughout our 100th-anniversary year, we will sequentially roll out:

• Launch of 100th-anniversary commemorative products

• Introduction of partners who have walked with us, such as retailers and manufacturers

• Special content conveying Shaddy's history and gift culture

• Commemorative campaigns for customers to enjoy

• 100th-anniversary projects utilizing social media

These initiatives will be launched sequentially to express our gratitude to date and to communicate our new challenges for the future.

The 100th Anniversary is the Start of the Next 100 Years

We do not view the 100th anniversary solely as a time to look back at the past.

Building on the trust we have established, we aim to become a company that is essential for the next era by nurturing a new gift culture together with our customers, business partners, retailers, and manufacturers.

On our 100th-anniversary special website, we will sequentially release content that not only details our history since founding but also tells the stories of our journey with retailers, business partners, and manufacturers nationwide, and explores the future possibilities of gifting.

Not resting on the laurels of our 100-year history, but continuing to take on challenges worthy of that history.

This is Shaddy's promise for the next 100 years.

100th Anniversary Special Website

https://shaddy.jp/ir/100th/

This site introduces our sentiments for our 100th anniversary, a message from our representative, the 100th-anniversary logo, and 100th-anniversary projects. New content will continue to be released sequentially throughout our 100th-anniversary year.

100th Anniversary Commemorative Site 100th Anniversary Timeline

100th Anniversary Commemorative Products

https://shaddy.jp/feature/100th/

Limited edition products and collaboration items commemorating our 100th anniversary are being rolled out sequentially.

Rito @ Leaf Cutting Art / Godiva Langue de Chat Cookies Assortment TinYoku Moku Gateau Sanq

About Shaddy Co., Ltd. (https://shaddy.jp/ir/)

Founded in 1926, Shaddy Co., Ltd. will reach its 100th anniversary in 2026 as a leading company in formal gifts. Shaddy Co., Ltd. operates approximately 2,200 Salad Kan and Shaddy stores nationwide (including EC-only stores) and continues to advance as the core omnichannel retailer of the Laox Group, integrating its own EC site, Shaddy Gift Mall (https://shaddy.jp/), and other touchpoints. As a pioneer in catalog gifts, Shaddy is well-versed in all kinds of life events, calendar events, gift-giving culture, etiquette, and customs. We have consistently led the gift industry by offering a wide range of products suitable for celebrations and return gifts. We will continue to move towards the next 100 years as a comprehensive gift company that creates smiles for both givers and receivers by proposing new value to individual customers and corporate clients.

Shaddy Official Social Media

Instagram : https://www.instagram.com/shaddy_giftmall/

Facebook : https://www.facebook.com/ShaddyGiftmall/?locale=ja_JP

X (formerly Twitter) : https://x.com/shaddyjp

≪Contact for Media Inquiries≫

Shaddy Co., Ltd. Public Relations Department Email: pr@shaddy.co.jp