Shaddy Launches 'Moomin' Mother's Day Gift Special & Photo Contest

Overview Shaddy Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yukiya Hamano), a gift sales specialist under the Laox Group, is launching a special product lineup featuring the popular character 'Moomin' for Mother's Day. Simultaneously, the company will host a photo contest with the theme 'Memories with Mother.' In recent years, Mother's Day gifting has shifted from just 'giving things' to 'sharing memories and experiences.' In response to this trend, Shaddy proposes a new way to enjoy Mother's Day by merging gifts with experiences. The Moomin products were developed as memorable gifts for both the giver and the receiver, leveraging the brand's broad appeal and gentle storytelling. The accompanying photo contest aims to create new value for Mother's Day through participation and shared storytelling.

About Moomin Products The product lineup focuses on sweets and miscellaneous goods, combining visual charm with practicality to help customers express their gratitude naturally.

### Moomin Mother's Day Cookie Tin * **Price:** 3,240 JPY (tax incl.) * **Description:** A cookie tin featuring embossed designs of Moomin and Little My. It contains Moomin face-shaped cookies and assorted cookies. The tin can be used as a storage box after use.

### Moomin Mother's Day Pouch & Baked Sweets Set * **Price:** 1,980 JPY (tax incl.) * **Description:** A Mother's Day limited design pouch featuring Moominmamma, filled with heart-shaped financiers. A gentle gift to convey daily gratitude.

### Moomin Tea Bag Set (3 bags) * **Price:** 1,814 JPY (tax incl.) * **Description:** Cute flavor tea in the shape of Moominvalley friends. Includes Blueberry Tea, White Peach Tea, and Decaf Earl Grey Rooibos.

### Little My 'Chisana Gochiso' Enamelware Series * **Square Tempura Pot:** 6,600 JPY (tax incl.) * **Mug:** 1,980 JPY (tax incl.) * **Square Multi-Pot:** 3,300 JPY (tax incl.) * **Description:** Selected from Fuji Enamel's most popular items. Featuring a bright red design with Little My, these are perfect for Mother's Day gifts.

Mother's Day Popularity Ranking Traditional Mother's Day gifts range from 3,000 to 5,000 JPY. Here are the top-selling items at Shaddy: 1. **Bouquet of Roses and Spray Carnations:** 3,278 JPY 2. **Nagasaki-do Mother's Day Castella and Potted Carnation Set:** 5,478 JPY 3. **Godiva Strawberry Cookies and Standing Bouquet Set:** 4,708 JPY

Photo Contest Overview * **Period:** April 1 (Wed) - April 25 (Sat), 2026 * **Theme:** 'Memories with Mother' * **How to Enter:** Follow Shaddy's official Instagram/X account and post with the hashtag #シャディで母の日 while mentioning the official account. * **Prize:** Winners (10 people) will receive a special gift from Shaddy.