"Moomin" Mother's Day Gift Feature & Photo Contest Launched (Shaddy)

■ Overview

Shaddy Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yukiya Hamano), a gift sales specialist within the Laox Group, is launching special products themed around the popular character "Moomin" for Mother's Day. Simultaneously, the company will hold a photo contest with the theme "Memories with Mom." In recent years, interest in Mother's Day has shifted from just "giving things" to "sharing memories and experiences." Against this backdrop, Shaddy proposes a new way to enjoy Mother's Day by combining gifts with experiences. The Moomin products being developed focus on the Nordic world and gentle narratives beloved across generations, designed as gifts that remain in the memories of both the giver and the recipient. The concurrent photo contest encourages participants to share photos of memories with their mothers, proposing new value for Mother's Day from both the gift and experience perspectives.

■ About "Moomin Products"

The product lineup primarily consists of sweets and miscellaneous goods. The items combine visual appeal with practicality, designed to naturally convey "thank you" as an extension of daily life.

■ Moomin Mother's Day Cookie Tin
Price: 3,240 yen (tax included)
Description: A cookie tin with an adorable embossed design featuring Moomin and Little My. It contains Moomin-face shaped cookies and assorted cookies. The tin can be used as a small storage box after eating.

■ Moomin Mother's Day Pouch & Baked Goods Set
Price: 1,980 yen (tax included)
Description: A Mother's Day limited design pouch depicting Moominmamma, filled with heart-shaped financiers. It can be used as a small storage box afterward. A gentle gift to convey daily gratitude.

■ Moomin Tea Bag Black Tea Set (3 Bags)
Price: 1,814 yen (tax included)
Description: Cute flavored teas shaped like the friends of Moominvalley. Includes Blueberry Tea with a sweet and sour aroma, White Peach Tea, and Decaf Earl Grey Rooibos Red.

(Images from left)
[Little My Small Feast Square Tempura Pot] 6,600 yen (tax included)
[Little My Small Feast Mug Cup] 1,980 yen (tax included)
[Little My Small Feast Square Multi-Pot] 3,300 yen (tax included)
Description: We have carefully selected only the standard popular items that are particularly supported within Fuji Horo. This is a lineup where you can't go wrong, recommended for those trying enamel for the first time or for those looking to replace their current cookware. The design features Little My, who boasts overwhelming popularity among Moomin characters. By unifying the theme in red, we developed products perfect for Mother's Day gifts.

■ Mother's Day Popularity Ranking
Mother's Day gifts typically range from the 3,000 yen to 5,000 yen range. Shaddy presents its "standard gifts" centered on popular "flowers" and "flowers + sweets" in a ranking format for those who are unsure what to choose.

[1st] Bouquet of Roses and Spray Carnations: 3,278 yen (tax included)
[2nd] Nagasaki-do Mother's Day Castella and Carnation Potted Plant Set: 5,478 yen (tax included)
[3rd] Godiva Amaou Strawberry Cookies and Standing Bouquet Set: 4,708 yen (tax included)

▼ Mother's Day products are available at Shaddy Gift Mall or Shaddy Salad Kan stores nationwide.
https://shaddy.jp/mothersday/

■ About the Photo Contest
The Mother's Day Photo Contest is seeking photo submissions themed around "Memories with Mom," such as past memories or a scene from daily life. By providing opportunities to participate as an experience rather than just a gift, we will create an expansion of communication on Mother's Day. By combining the joy of giving with the joy of participating through the photo contest, we will propose the value of Mother's Day from a more multi-faceted perspective. Prizes will be sent to the winning entries. We look forward to your applications.

■ Photo Contest Overview
Application Period: April 1 (Wed) - April 25 (Sat), 2026
Theme: "Memories with Mom"
Please tell us about your "Memories with Mom" that remain in your heart. It can be a simple snapshot of daily life, an old album photo, a shot from behind, home-cooked food, or a letter.
How to Apply:
1. Follow Shaddy's official Instagram/X account.
2. Post with the hashtag #シャディで母の日 and mention the official Shaddy account.
3. Done!
Prizes: After judging the submitted photos, 10 winners will receive a gift from Shaddy.