Kisoji Co., Ltd. (Head Office: Nagoya City, Aichi Prefecture, President: Kōsei Nakagawa) will offer a new product, "Yaki-Shabu," for a limited time at all 126 Kisoji stores nationwide starting July 10, 2026.
Announcing This Summer's New Proposal: "Yaki-Shabu"!
Kisoji, which offers shabu-shabu and sukiyaki using carefully selected high-quality beef, along with Japanese cuisine made with luxurious seasonal ingredients, is now launching "Yaki-Shabu" as a new proposal to further savor the appeal of beef. While Kisoji may be strongly associated with hot pot dishes like "shabu-shabu" and "sukiyaki," this summer we propose a new "grilled" style that is refreshing enough to stimulate the appetite even in the hot season, allowing you to fully enjoy the umami of the beef.
"Yaki-Shabu," proposed by Kisoji as it celebrates its 60th anniversary this year, is a new style of dish where shabu-shabu beef is quickly grilled on a hot plate. You can enjoy the same tender texture unique to carefully selected beef, along with the fragrant aroma created by grilling with butter and the original umami of the beef.
Furthermore, to enhance the deliciousness of "Yaki-Shabu," we have prepared two types of sauces with different flavors. One is "Oroshi Ponzu," a combination of Kisoji's special ponzu sauce and lemon juice with plenty of grated daikon radish. Its refreshing acidity enhances the sweetness of the fat in the grilled beef, making it a refreshing dish even in the hot season.
The other is Kisoji's special "Yaki-Shabu Sauce," which brings out the umami of the fragrantly grilled beef. Based on the natural sweetness of onions, we have layered multiple umami flavors to create a deep taste that harmonizes with the fragrant beef.
You can enjoy Kisoji's unique new "grilled" style, which is different from conventional shabu-shabu, with the flavor variations offered by the two types of sauces.
*The photo is an image of the [Aimori] (Domestic Beef Loin / Wagyu Marbled Beef) and the meat and vegetable platter is for 3 people.
Yaki-Shabu
Sakizuke, Yaki-Shabu (Meat and Vegetable Platter), Inaniwa Udon, Rice, Pickles, Dessert
[Domestic Beef Loin]
[Wagyu Marbled Beef]
[Aimori] (Domestic Beef Loin / Wagyu Marbled Beef)
Some stores also offer the following types of meat.
[Kuroge Wagyu Fillet]
[Aimori] (Kuroge Wagyu Fillet / Wagyu Marbled Beef)
Product Overview
Product Name: Yaki-Shabu
Sales Period: Friday, July 10, 2026 - Wednesday, September 30, 2026
Participating Stores: All Shabu-Shabu/Japanese Cuisine Kisoji Stores (126 stores)
Content: Sakizuke, Yaki-Shabu (Meat and Vegetable Platter), Inaniwa Udon, Rice, Pickles, Dessert
Price: Prices vary by store. Please check the website of the store you plan to visit for details.
Kisoji's Initiatives as it Celebrates its 60th Anniversary
Kisoji celebrates its 60th anniversary this year. Under the concept of "If something good happens, go to Kisoji," we are promoting various initiatives as a brand that accompanies life's milestones and small joys in everyday life.
The "Yaki-Shabu" offered for a limited time is positioned as part of these efforts. Responding to the strong requests from customers who had the opportunity to try it during its preliminary offering as a lunch-only menu, saying "We want to eat it in the dinner course too," its nationwide rollout has finally been realized this summer, marking our 60th anniversary.
We hope that through this new "grilled" style, you will make your dining-out experiences with loved ones richer and more special. Kisoji will continue to strive to create new experiential value that connects people through our discerning eye and joyful food culture.
About "Shabu-Shabu/Japanese Cuisine Kisoji"
We operate 126 stores nationwide (59 in Kanto, 34 in Chubu, 30 in Kansai, 3 in Kyushu). Our stores primarily feature shabu-shabu where you can enjoy carefully selected high-quality meat from all over the country with our secret sesame sauce, and Japanese cuisine incorporating seasonal ingredients.
We offer a relaxing time with a calm atmosphere and warm hospitality.
Shabu-Shabu/Japanese Cuisine Kisoji HP
Kisoji Co., Ltd. Company Overview
Representative: President Kōsei Nakagawa
Founded: May 20, 1950
Established: September 30, 1952
Location: 3-18-13 Shirokane, Showa-ku, Nagoya City, Aichi Prefecture
Capital: 12,648 million yen
Sales: 54,570 million yen (Fiscal Year Ending March 2026, Consolidated)
Business Activities: Operation of restaurant business, etc.
Brands: Kisoji (Shabu-Shabu/Japanese Cuisine) / Daishogun (Yakiniku) / Kuidon (Yakiniku) / Torikaku (Izakaya) / Anaana (Izakaya) / Suzunoren (Japanese Cuisine - Shunsai Dokoro) / Karashige (Karaage Specialty Store)
Store Status: 189 stores nationwide (as of March 31, 2026)
Homepage
FACT BOX
- Source: PR TIMES
- Category: 新商品