SFG Partners with Kawasaki City Football Association to Film All 43 Matches of the Kawasaki Youth Festival SAKAE CUP Using AI Cameras

SFG Inc. (Head office: Shinjuku-ku, Tokyo; Representative: Riku Amano; hereinafter “SFG”) has entered into a filming partnership with the Kawasaki City Football Association. As part of the partnership, SFG filmed all 43 matches held at Todoroki No. 1 and No. 2 Grounds during the Kawasaki Youth Festival SAKAE CUP, which took place from March 26 to 30, 2026. In this initiative, SFG used its AI-powered automatic filming camera, “Veo,” to provide video data to participating teams and players. The recorded match footage was also made available on a limited basis through SFG’s video viewing site, “SFG Platform.” To protect portrait rights and address scouting-related concerns, each match video was assigned an individual password. By creating an environment accessible only to relevant parties, SFG established a system that allows players and teams to use the footage with confidence. This enabled post-match review and analysis, while also allowing parents and stakeholders who could not attend the venue on the day to watch the matches. The initiative contributed to improving athletic performance and expanding the tournament experience. The Kawasaki Youth Festival SAKAE CUP is a youth football tournament organized by the Kawasaki City Football Association. It is held to promote local football and support player development. With many matches held over several days, the tournament provides players with valuable opportunities to gain real-match experience and contributes to the development of local sports culture. At this tournament, SFG filmed all 43 matches held at Todoroki No. 1 and No. 2 Grounds using the AI camera “Veo.” The recorded footage is provided in a format that teams and players can use for match review and analysis, contributing to improved play and deeper tactical understanding. Because decisions and movements during a match happen in an instant, visualizing them through video enables objective review that does not rely solely on intuition. By having players and coaches watch the same footage and share issues, teams can deepen their collective understanding and support continuous growth. All 43 match videos filmed at Todoroki No. 1 and No. 2 Grounds were made available on a limited basis through SFG’s video viewing site, “SFG Platform.” This made it possible to deliver the players’ performances and the atmosphere of the tournament to parents and stakeholders who found it difficult to attend in person. By limiting access to tournament videos, SFG not only supported post-match review but also expanded opportunities for families and stakeholders to follow the players’ challenges, helping create a new viewing experience that connects teams, players, and parents. For publication on SFG Platform, each match was protected with an individual password from the perspectives of portrait rights protection and scouting prevention. By creating an environment accessible only to relevant parties, SFG built an operational structure that allows players and teams to use the footage safely. This made it possible to deliver match videos to parents and stakeholders while appropriately managing the scope of publication, achieving both safety and convenience in the competitive environment. This initiative goes beyond simple match recording and also contributes to enhancing the value of the tournament itself. Video data can be used for team analysis and review, while also serving as content that visualizes players’ growth and the excitement of the tournament. By sharing local tournament content online, people who could not visit the venue can still engage with the event, creating an opportunity to broaden interest in local sports. SFG will continue contributing to the development of local football and community revitalization through sports by delivering the value of tournaments to more people through video. Looking ahead, SFG Inc. will continue aiming to balance performance improvement and value creation through the use of video in sports settings. The company will expand its support for tournaments and teams beyond filming, developing it into a system that connects growth, communication, and viewing experiences, while contributing to local sports development and the cultivation of next-generation athletes. SFG will also continue building environments where players and teams can use video safely, while taking security considerations into account when publishing footage. The Kawasaki City Football Association is a specified nonprofit organization based in Kawasaki City, Kanagawa Prefecture, working to promote and develop football in the region. It supports football activities across a wide range of generations and competitive environments through committees covering categories and fields such as Division 1, Division 2, Division 3, Division 4, women, seniors, futsal, refereeing, and technical development. The association also cooperates in the operation of JFA-sponsored activities such as the Kawasaki Cup, Mayor’s Cup, and Emperor’s Cup, as well as J.League Kawasaki Frontale home games and projects organized by other related organizations. Kawasaki City Football Association address: Grace Court Saiwai 101, 4-18-6 Miyauchi, Nakahara-ku, Kawasaki City, Kanagawa Prefecture. Tel: 044-733-7655. Official website: https://kawasaki-fa.com/ SFG Inc. is a student venture company headquartered in Shinjuku-ku, Tokyo, established in October 2024. Under its corporate philosophy, “Connected trust, expanding future,” the company aims to contribute to society as a trusted partner that builds the future together with many people. SFG uses data and technology to open up the future of football and education. Head office: Shinjuku-ku, Tokyo. Representative: Representative Director Riku Amano. Established: October 2024. Business: football data analysis using IT, sharing visual understanding between coaches and players, improving football IQ, and related services. Company website: https://sfg-spo ts.com/