SFG Corporation "Special Sponsor" for "Survive Day"

SFG Corporation (Headquarters: Shinjuku-ku, Tokyo, Representative: Riku Amano, hereinafter SFG) provided special sponsorship for the dance battle event "SURVIVE DAY" held on Wednesday, March 25, 2026, at CLUB CITTA' in Kawasaki City, Kanagawa Prefecture.

"SURVIVE DAY" is a competition with the concept of "a dance battle that is cleaner and closer to sports," "determining the best dancers in Japan across all generations," and "bringing dance battles back to the Olympics." Dancers of all generations competed to become the best in Japan. On the day of the event, a wide range of participants, from elementary and junior high school students to professional dancers, showcased high-level performances through individual and team battles.

■ Implemented a visitor participation lottery project, creating new experiential value at the venue

At this event, SFG implemented a visitor participation lottery project.

Many visitors participated in the lottery within the venue, creating queues and further heightening the event's energy. The prizes fostered communication with visitors, contributing to the creation of value as a "place to experience" in addition to spectating. This initiative provided a mechanism for each visitor to participate in the event, not just as spectators of a competition, but also by enhancing the sense of unity throughout the venue.

■ Expanding the value of sports and challenging new cultures

Under the philosophy of "maximizing the value of sports," SFG has been developing IT-based analysis business primarily in the soccer domain.

In recent years, the definition of sports has expanded beyond traditional disciplines to include competitive areas through physical expression such as dance and street culture. These fields also possess the essential elements of sports such as winning/losing, evaluation, and growth, serving as stages where many young people challenge themselves seriously.

Through its sponsorship of "SURVIVE DAY," SFG aims to...