Culture Business Hotel "BASE LAYER HOTEL" to Open in Kobe Sannomiya, Where History and Culture Intersect, on November 10, 2026 (Tue)

FHG HOTELS (fav hospitality group Co., Ltd., Representative Director: Hidekazu Ogata) and GREENING Co., Ltd. (Shibuya-ku, Tokyo, Director CEO: Masato Sekiguchi) will open "BASE LAYER HOTEL KOBE SANNOMIYA" on November 10, 2026 (Tue).

Following its opening in Nagoya Nishiki in July 2025, and the opening of its second facility in Fukuoka in April 2026, the culture business hotel "BASE LAYER HOTEL" will launch its third location in Kobe. Reservations began on July 1, 2026.

◼︎BASE LAYER HOTEL

"BASE LAYER" refers to the basic functional wear worn during outdoor activities such as mountaineering. BASE LAYER HOTEL was born as a hotel brand equipped with "basic functions" as a base for travel, aimed at those who enjoy active city exploration.

From business to travel. BASE LAYER HOTEL is a culture business hotel that offers a fresh accommodation experience to all guests, regardless of age, gender, or nationality. It connects with the city, provides excellent stay quality, and offers content that captures the "now." It evolves the accommodation itself into a travel value through hospitality born from creative ideas. It is a hotel equipped with the basic functions (=base layer) of a new era. Since its opening in Nagoya Nishiki, it has offered experiences that transcend the boundaries of a business hotel and has attracted attention from a wide range of people.

◼︎A Culture Hotel Rooted in the City of Kobe

Kobe, a city where different cultures have naturally intersected since its port opened in 1868. BASE LAYER HOTEL KOBE SANNOMIYA is located on Toa Road, a historic street leading from the former foreign settlement to the hill of the foreign residences, with famous Kobe landmarks full of exotic charm within walking distance. It is developed as a hotel for those who explore the city, which has layered diverse cultural strata, on their own feet and enjoy city exploration creatively. It offers stays that invite guests into the depths of local culture through food, music, and wellness experiences.

◾️️BLH _ RESTAURANT _ KOBE SANNOMIYA

Eat Local. Meet Local.

Prime Steaks. Crafted Rice. Taste Local Culture.

A charcoal dining restaurant where guests can enjoy Kobe beef, loved worldwide, will open within the hotel. Centered around "rice and steak," it offers a dining experience that can be enjoyed casually in a sophisticated modern space that breaks away from the image of a traditional steakhouse. The robust flavor of charcoal-grilled Kobe beef is complemented by freshly cooked white rice. It is a place that engraves the satisfaction of a simple yet heart-stirring "bite" into travel memories.

In the morning, a half-buffet style breakfast featuring beef chazuke and roast beef salad will be offered. Lunch will focus on items like special beef rice burgers and Hayashi rice. Dinner will feature Japanese beef steaks, including Kobe beef, allowing guests to relax with carefully selected wines and cocktails. It is a restaurant that can be visited at any time according to one's stay style, offering convenience and enjoyment not only for hotel guests but also for local residents.

◾️BLH _ MUSIC BAR _ KOBE SANNOMIYA

Tune Into the City.

Good Music. Craft Spirits. Listen to Local Culture.

A music bar opens within the hotel, resonating with Kobe's music culture. The sound system, custom-made for BASE LAYER HOTEL KOBE SANNOMIYA, delivers powerful yet fatigue-free sound. Regular music experiences by DJs and artists, embodying the atmosphere and seasonal changes of BASE LAYER HOTEL, are planned. The bar offers "drinks to savor, not just to get drunk on," featuring Japanese shochu, whiskey, and craft gin, along with a selection of unique spirits and wines from around the world. It is a place that connects the city and the hotel, allowing travelers to naturally experience Kobe's nightlife culture.

◾️BLH _ SPA _ KOBE SANNOMIYA

Reset The Baseline.

Heat. Water. Harbor Breeze.

The spa & sauna, a wellness experience offered at each BASE LAYER HOTEL location. The co-ed, swimsuit-required sauna for hotel guests features button-activated löyly, a deep-immersion cold bath, and an outdoor relaxation space with a pleasant breeze. After playing in the city, indulging in food, and enjoying music, guests can enjoy a relaxing time to recover from their fatigue.

◼︎Room Lineup to Suit Diverse Travel Styles

All 11 room types fuse functionality and comfort with meticulously designed details. The lineup includes compact double rooms ideal for business trips and spacious superior rooms suitable for families and groups, allowing guests to choose according to their travel purpose and number of people.

In Kobe, all rooms are equipped with Koala mattresses to support recovery and deep sleep after enjoying the city. Additionally, FRUIT OF THE LOOM bed linens, pajamas, and towels, as well as cado air purifiers, are provided. Some room types feature bath amenities from the skincare & lifestyle brand "athletia."

Furthermore, there is the "SAUNA QUEEN ROOM," which includes a private sauna and cold bath with button-activated löyly within the room. It is a special space where guests can complete the BASE LAYER HOTEL-proposed lifestyle rhythm of moving, relaxing, and sleeping deeply, all within one room.

DOUBLE ROOM TWIN ROOM

SAUNA QUEEN ROOM / Guest Room SAUNA QUEEN ROOM / Sauna

【Room Configuration】

Hotel Overview

Name: BASE LAYER HOTEL KOBE SANNOMIYA

Location: 3-1-19 Nakayamate-dori, Chuo-ku, Kobe City, Hyogo Prefecture, 650-0004

Access:

7-minute walk from JR Tokaido Main Line "Sannomiya" Station, Hankyu Railway Kobe Line "Kobe-Sannomiya" Station, Hanshin Electric Railway Main Line "Kobe-Sannomiya" Station; 5-minute walk from Subway Seishin-Yamate Line "Sannomiya" Station.

Number of Rooms: 82

Facilities: Restaurant / Music Bar / Sauna

Reservations Start: From July 1 (Wed.)

URL: https://baselayerhotel.com/kobesannomiya/

Book here

Future Development of BASE LAYER HOTEL

Culture business hotel BASE LAYER HOTEL plans to open in Roppongi at the end of December 2026, Nagoya Sakae in January 2027, and Nagasaki in February of the same year, expanding its travel bases for enjoying city exploration nationwide. BASE LAYER HOTEL will continue to evolve while deeply engaging with the culture of each city.

FHG HOTELS (fav hospitality group Co., Ltd.)

FHG HOTELS (fav hospitality group Co., Ltd.) is a hospitality innovation company aiming to create new "play" and "hospitality" that fit the times by seamlessly connecting creativity, technology, and finance.

It operates 22 facilities nationwide, including "fav," a hotel where group stays are possible; its premium brand "FAV LUX"; the high-end hotel "seven x seven" that defines new luxury; its sister brand "edit x seven"; and the culture business hotel "BASE LAYER HOTEL." The company plans to open over 20 more facilities by the end of 2027. It is actively engaged in developing new hotel content through collaborations with different industries and improving hotel experiences using DX and AI.

WEB: https://favhospitalitygroup.com/

GREENING Co., Ltd.

With the vision of "CULTURE SCAPING - Creating cultural landscapes of Japan that the world can be proud of -," we promote town development that deeply understands regional culture and history and creates new value that connects to the future. With strengths in creative digital marketing, we handle everything from planning and development to operation of diverse projects, mainly in the food and beverage, hotel, and commercial facility sectors, through storytelling and experience design.

WEB: https://greening.co.jp/

FHG HOTELS BRANDS

・fav / FAV LUX

"fav" has a brand mission to "redefine the richness of travel" and aims to provide rich accommodation experiences that break away from the conventional norms of lodging facilities. Its premium line, "FAV LUX," which offers more fulfilling stay functions centered around dining and sauna experiences, was launched with the tagline "stay together, play together / the more people there are, the more fun it is." Following openings in Nagasaki and Hida Takayama, it continues to evolve as a hotel for groups with openings in Kagoshima Tenmonkan and Sapporo Susukino.

・seven x seven

"seven x seven" was born as a high-end line, inheriting the style of the group hotel "fav." It is planned to expand nationwide, starting with its opening in the Itoshima area of Fukuoka City. While "fav" has been developed as a base for enjoying local travel, primarily in regional cities, "seven x seven" is located in a prime location with the tagline "where luxury goes to play." It is a hotel brand that redefines the ever-changing "luxury of the current era" and proposes new value and enjoyment to the world. It offers a hotel stay that harmonizes luxury and freedom through hotel designs tailored to the location, amenities, and food, while encouraging self-hospitality by introducing smart check-in via QR code and digital concierge, respecting each guest's way of enjoyment.

・edit x seven

"edit x seven" is a hotel that expresses the worldview of "seven x seven" in a new form. While inheriting the spirit of pursuing sophistication and comfort, it carefully edits the essence from an "edit" perspective. It is designed to enjoy travel more lightly and freely, focusing on freedom, spontaneity, and "enjoying a life that is true to oneself." It is a hotel that makes a free and comfortable stay possible, valuing spending time in one's own way.

・BASE LAYER HOTEL

As the name "base layer" (basic functional wear for outdoor use) suggests, BASE LAYER HOTEL is equipped with all the basic functions necessary to achieve "a comfortable stay" and "enjoyable city exploration." It is a business hotel for culture-conscious business people that proposes a "new form of business hotel for exploring the city."