Culture Business Hotel 'BASE LAYER HOTEL NAGOYA NISHIKI' Launches '“ROOM 0” by BLH', a New Service to Easily Enjoy Sports While Traveling!
BASE LAYER HOTEL NAGOYA NISHIKI has launched '“ROOM 0” by BLH', a service allowing guests to rent New Balance running gear. They also hosted staff from the women's brand 'emmi' who participated in a local marathon.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 22:16
- 🔍 Collected: April 8, 2026 at 14:00
- 🤖 AI Analyzed: April 20, 2026 at 15:50 (289h 49m after Collected)
FHG HOTELS (Kasumigaseki Capital Group, Representative Director: Hidekazu Ogata), together with GREENING Co., Ltd. (Shibuya-ku, Tokyo, Director/CEO: Masato Sekiguchi), has launched a new service '"ROOM 0" by BLH' at the culture business hotel "BASE LAYER HOTEL NAGOYA NISHIKI" in Nishiki, Nagoya.
As the first phase, in cooperation with "New Balance", running wear and shoes are available for rent. We have created an environment where staying guests can easily enjoy sports even while traveling.
In addition, we provided a special hotel stay experience for the staff of "emmi", a women's brand that handles daily wear and wellness & training wear, who participated in the "Nagoya Women's Marathon 2026" held on March 8, 2026. In this release, we will also report on the details of this implementation.
■ What is the new service '"ROOM 0" by BLH'?
'"ROOM 0" by BLH' is an initiative designed to let guests easily enjoy lifestyles and sports with the hotel as a starting point. "ROOM 0" represents the starting point zero before entering the room. To ensure daily activities can be continued even on trips, we provide an environment to enjoy sports and culture before the stay, comprehensively supporting the stay experience.
As the first phase, we are lending out "New Balance" running wear and shoes to staying guests. This will be rolled out for about half a year starting from late March 2026. Moving forward, we plan to expand these initiatives not just to running, but to various sports genres.
■ Providing a special hotel stay experience to the emmi team
As the first phase, in cooperation with "New Balance", running wear and shoes are available for rent. We have created an environment where staying guests can easily enjoy sports even while traveling.
In addition, we provided a special hotel stay experience for the staff of "emmi", a women's brand that handles daily wear and wellness & training wear, who participated in the "Nagoya Women's Marathon 2026" held on March 8, 2026. In this release, we will also report on the details of this implementation.
■ What is the new service '"ROOM 0" by BLH'?
'"ROOM 0" by BLH' is an initiative designed to let guests easily enjoy lifestyles and sports with the hotel as a starting point. "ROOM 0" represents the starting point zero before entering the room. To ensure daily activities can be continued even on trips, we provide an environment to enjoy sports and culture before the stay, comprehensively supporting the stay experience.
As the first phase, we are lending out "New Balance" running wear and shoes to staying guests. This will be rolled out for about half a year starting from late March 2026. Moving forward, we plan to expand these initiatives not just to running, but to various sports genres.
■ Providing a special hotel stay experience to the emmi team