Latest Beauty Trends Gather! SEVEN BEAUTY Co., Ltd. to Exhibit at 'Beautyworld Japan Tokyo'!

SEVEN BEAUTY Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative: Sangmin Kim), a comprehensive beauty manufacturer for beauty professionals, will exhibit at 'Beautyworld Japan Tokyo' to be held at Tokyo Big Sight from May 18th (Monday) to 20th (Wednesday), 2026.

SEVEN BEAUTY will participate in 'Beautyworld Japan Tokyo', a comprehensive beauty trade fair where domestic and international beauty-related products, services, information, and technologies gather, for three days from May 18th (Monday) to 20th (Wednesday), 2026, at West Hall 2 of Tokyo Big Sight.

● Advantageous Exhibition WEB Order

In conjunction with its exhibition at 'Beautyworld Japan Tokyo', SEVEN BEAUTY will implement an 'Exhibition WEB Order' system, allowing easy ordering via web and app.

Exhibition WEB Order is a service that allows you to order eligible products online during the exhibition period. You can order smoothly from your smartphone or PC without the need to take products home from the venue.

During the period, you can purchase products at special exhibition prices, and the point redemption rate will be doubled. Furthermore, if you order through the official SEVEN BEAUTY app, the point redemption rate will be tripled, allowing you to use and earn points even more advantageously.

Please note that an 'authentication pass' distributed at the SEVEN BEAUTY booth on the day of the exhibition is required to use the Exhibition WEB Order.

Please take this opportunity to visit the SEVEN BEAUTY booth.

● Introducing the Highlights of the Esthetic Booth!

POINT① First Unveiling of Unique Tone Care Program 'Amaze Pink'!

At this exhibition, we will unveil 'Amaze Pink', a unique tone care program focusing on 'melanin'. Special care menus are proposed to enhance the skin's natural transparency and beauty, specializing in dullness care for areas such as lips, bust tops, and delicate zones.

A demonstration (lip treatment) by a Korean developer is scheduled at the venue, introducing the brand's features and treatment flow.

POINT② New Products Continuously Appearing from the Popular Harimaro Series!

The much-talked-about next-generation vegan needle serum 'Harimaro Shot 1000', which sold out its three-day stock in just four hours at BWJ Osaka 2025, will make its debut at BWJ Tokyo.

It is a highly acclaimed item that has gained strong support from many customers as a new sensation introductory serum that is low-irritation yet provides a tangible response to the skin.

Furthermore, in addition to popular toner pads and sheet masks, six types of highly concentrated beauty serums 'Harimaro Shot Serum' that seriously address skin concerns will also be newly released. You can experience more fulfilling skincare by using the line together.

Please try the 'Harimaro' series at the venue.

POINT③ Popular Product Experience Corner

An experience corner for popular products will be available at the venue.

You can actually try 'Blanc Soda Carbonated Pack', a super long-selling product loved by many customers, on your hands. Please experience the moist feeling and transparency after use with this authentic carbonated pack that generates 30,000ppm of high-concentration carbonation.

POINT④ Immediate Sales Corner

Popular products will be sold at special exhibition prices.

We offer a wide range of products, including notable new products and popular sheet masks. Please take this opportunity to visit the SEVEN BEAUTY booth.

● Introducing the Highlights of the Beauty Equipment Booth!

POINT① [WEB Reservation Benefit Available] Professional Aesthetic Equipment Free Trial Corner

A free trial corner is available for beauty industry professionals to actually experience popular professional aesthetic equipment.

Here are the highly recommended devices this time.

① 'Next-generation Facial Revolution' Facial equipment 'Plason' equipped with plasma technology.

② 'Immediate Asset After Introduction' 'Procare 3', which directly targets stubborn fat with a dual approach of cavitation x radio frequency (RF).

If you are considering introducing these into your salon, please take this opportunity to experience their functionality and usability.

*The trial is for one part only. It is not a full-body treatment.

Click here for trial reservations

Application period: Until 12:00 PM on Friday, May 15th

Click here for equipment lineup

Professional Aesthetic Equipment Dedicated Site 7BEAUTY MACHINE PRO

'Procare XP', a notable body care machine that fulfills the desire to 'try it now!' with three key features.

Equipped with 6 functions and 4 modes, it enables optimal treatments tailored to each customer's condition. It provides stable treatment quality without over-relying on manual techniques, making it suitable for salons.