[New Release] Achieve Professional-Level Finish at Home. New 20 Colors Debut from 'Hakemaro,' the 'Divine Brush' Nail Brand

Brand Overview 'Hakemaro' is a new brand developed by SEVEN BEAUTY, which has long handled professional salon gel nails, with the desire to make 'professional-quality finishes more accessible and enjoyable' for self-nail users. Its greatest feature is the uniquely designed 'Maroyaka Divine Brush.' The thickness, length, and flexibility of the brush tip have been thoroughly researched and developed to allow anyone to easily apply nail polish evenly and smoothly. It resolves common self-nail problems such as 'spilling over' or 'difficulty painting close to the cuticles,' enabling a salon-like finish.

New Color Lineup: 20 Colors Four new colors have been added to the existing 15 basic colors, which blend well with skin tones. Nine new colors have been added to the existing eight magnetic gels, which shimmer delicately with fine magnetic particles. Furthermore, as new color series, a limited edition of four AURORA colors with diverse glitters and three FLASH colors with beautiful dazzling reflections of light will be released.

・Basic colors enjoyable with one coat (4 colors) [#017 Milky Greige] Hand image #016 Skin Beige #017 Milky Greige #018 Sakura Mousse #019 Matte Black

・Gentle shimmering magnetic colors with fine particles (9 colors) [MG-009 Pink Mist] Hand image MG-009 Pink Mist MG-010 Blue Mist MG-011 Clear Mist MG-012 Pink Star MG-013 Silver Star MG-014 Dull Yellow MG-015 Clear Blue MG-016 Green Mist MG-017 Black Mist

・Dazzling shimmering FLASH colors that reflect light (3 colors) [FG-002 Soda Candy] Hand image FG-001 Aurora Candy FG-002 Soda Candy FG-003 Blueberry Candy

・AURORA colors with diverse glitters (4 colors) [AR-001 Luminous Pink] Hand image AR-001 Luminous Pink AR-002 Luminous Berry AR-003 Luminous Lavender AR-004 Luminous Blue

3 Steps to Finish with 'Hakemaro' STEP ① [Base] Peel-Off Base Gel An acetone-free, peel-off base that doesn't require sanding. The 'Maroyaka Divine Brush' ensures even adhesion to every detail, enhancing the beauty of the color.

STEP ② [Color] Color Gel A color gel with an elegant finish that blends with the skin. The 'Maroyaka Divine Brush' spreads the gel evenly to every detail, achieving a beautiful, streak-free finish!

STEP ③ [Top] Non-Wipe Top Gel A top gel that creates a plump, glossy finish. The 'Maroyaka Divine Brush' allows for clean application even around difficult-to-paint cuticles and sides, creating a beautiful shape. Being non-wipe means no wiping is required, it resists dust, and maintains its shine for a long time.

The 'Hakemaro' new color series (Basic / Magnetic / Flash / Aurora) will go on sale from May 1, 2026 (Friday) at 10:00 AM on SEVEN BEAUTY's official online store 'Lalamaru'. https://lalamaru.jp/brand/hakemaro/ All prices are 770 yen including tax. Despite the affordable price, its high-quality design, typical of a professional nail manufacturer, enables beautiful self-nail finishes.

Official Websites ・lalamaru https://lalamaru.jp/ ・Hakemaro Official Instagram https://www.instagram.com/hakemaro.official/

【Company Overview】 Company Name: SEVEN BEAUTY Inc. Date of Establishment: March 1, 2000 Business Activities: Manufacturer and seller of professional salon supplies and cosmetics for aesthetics, nails, eyelash extensions, and beauty salons. EC Site: https://7beauty.jp/ EC Site for General Public: https://lalamaru.jp/ Corporate Site: https://www.sevenbeauty.co.jp/

【Contact Information】 SEVEN BEAUTY Inc. e-mail: info@sevenbeauty.co.jp Tel: 03-5812-7979