New in Japan: Powdered Sauce Brand 'MISS LEE'

A new powdered sauce brand, 'MISS LEE,' has launched in Japan, offering an easy way to recreate authentic Korean dishes. The product line includes seven varieties, such as Tteokbokki and Bulgogi sauce, which can be prepared simply by adding water, catering to both home cooks and the food service industry. With a focus on convenience, long shelf life, and proven success in 21 countries, MISS LEE aims to expand the popularity of Korean cuisine in Japan.
product_launchNQ 100/100出典：PR Times

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  • 📰 Published: March 28, 2026 at 16:26
  • 🔍 Collected: March 28, 2026 at 21:59 (5h 33m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 09:42 (419h 43m after Collected)
Enjoy a variety of flavors with all 7 types available.
Enjoy a variety of flavors with all 7 types available.

◆Easily Recreate Authentic Korean Flavors

◆Features of MISS LEE Powdered Sauce

●Easily recreate authentic Korean flavors

●Being a powder, it's easy to use, and you can use just the amount you need.

●MISS LEE powdered sauce features a well-balanced blend of necessary spices and seasonings in one bag, and is characterized by being able to be cooked simply by adding water.

●Anyone can easily make authentic Korean dishes.

●It's a versatile seasoning that can be used not only for tteokbokki but also for various Korean dishes like stir-fries, soups, and stews.

●It can also be applied to spicy dishes such as dakbokkeumtang, spicy pork stir-fry, and chicken dishes.

●In addition to consumer products for home use, we also offer a large-capacity 780g commercial value size.

●It can be widely used in various sectors of the food service industry, including Korean restaurants, diners, izakayas, and hot snack takeout shops.

◆Product Details

◆【MISS LEE Tteokbokki Sauce】 Series

Recommended for first-timers is 'No. 02 (Medium Hot)'; for those seeking authentic spiciness, there's 'No. 03 (Extra Hot)'

'MISS LEE Tteokbokki Sauce No. 02 (Medium Hot)'
'MISS LEE Tteokbokki Sauce No. 02 (Medium Hot)'
'MISS LEE Tteokbokki Sauce No. 03 (Extra Hot)'
'MISS LEE Tteokbokki Sauce No. 03 (Extra Hot)'
Easy to cook
Easy to cook
Not just for tteokbokki
Not just for tteokbokki
A versatile sauce that also goes well with noodles
A versatile sauce that also goes well with noodles

●'MISS LEE Tteokbokki Sauce No. 02 (Medium Hot)'

With a savory, spicy flavor that is not overly sweet, it is characterized by its authentic Korean spiciness and richness.

●'MISS LEE Tteokbokki Sauce No. 03 (Extra Hot)'

This one is for those who want to taste authentic spiciness. It's also convenient as a spicy seasoning for noodles, hot pots, and soups.

◆Easily Make Dishes That Are Difficult to Recreate at Home

MISS LEE 'Rosé Tteokbokki Sauce' This is the only seasoning you need!! MISS LEE 'Bulgogi Sauce'

'MISS LEE Rosé Tteokbokki Sauce'
'MISS LEE Rosé Tteokbokki Sauce'
'MISS LEE Bulgogi Sauce'
'MISS LEE Bulgogi Sauce'

A delicious aroma to whet your appetite
A delicious aroma to whet your appetite
Easy-to-use powdered seasoning
Easy-to-use powdered seasoning
Perfect for home parties
Perfect for home parties

●'MISS LEE Rosé Tteokbokki Sauce'

Creamy x Spicy!! A huge hit in Korea. An addictive golden balance.

●'MISS LEE Bulgogi Sauce'

Enjoy the classic Korean dish bulgogi at home. The sweet and savory soy sauce flavor is exquisite.

◆Greatly Expands Your Cooking Repertoire

MISS LEE 'Magic Sauce'

'MISS LEE Magic Sauce'
'MISS LEE Magic Sauce'
For stir-fries
For stir-fries
And for snacks
And for snacks

●'MISS LEE Magic Sauce'

A magic sauce that easily turns any ingredient into an authentic, delicious, and spicy Korean dish.

It can be widely used for everything from stir-fries to stews.

◆Large Capacity / For Commercial Use

MISS LEE Tteokbokki Sauce Commercial Use 'No. 02' & 'No. 03'

'MISS LEE Tteokbokki Sauce Commercial Use No. 02'
'MISS LEE Tteokbokki Sauce Commercial Use No. 02'
'MISS LEE Tteokbokki Sauce Commercial Use No. 03'
'MISS LEE Tteokbokki Sauce Commercial Use No. 03'
For home parties
For home parties
And great for outdoor events
And great for outdoor events

◆Sales Information

Rakuten Market: Korea Freemer

◆Convenience and Logistics Efficiency Unique to Powdered Sauce

◆Distribution

Compared to liquid sauces, its smaller weight and volume lead to reduced transportation and storage costs.

It can be stored at room temperature and has a long shelf life, making inventory management easy, and it is highly regarded in the food service and distribution industries.

Strengths unique to powdered sauce
Strengths unique to powdered sauce

◆A Product with a Proven Track Record in the Global Market

Exported to 21 countries worldwide, including the United States, Japan, the United Kingdom, Germany, and Australia
Exported to 21 countries worldwide, including the United States, Japan, the United Kingdom, Germany, and Australia

Thorough Quality Control

MISS LEE powdered sauce is currently exported to 21 countries, including the United States, Japan, the United Kingdom, Germany, and Australia.

Furthermore, it has acquired 'HACCP and FSSC22000 certification', and a quality control system is in place.

◆Future Development

In recent years, interest in Korean street food such as tteokbokki and kimbap has been growing in Japan.

'MISS LEE Powdered Sauce' will be promoted in the Japanese market as a product that allows anyone to easily recreate the authentic taste of Korea, both at home and in restaurants.

Afterword

From SESE to all over Japan
From SESE to all over Japan

[Sese Co., Ltd. Marketing Department]

[We plan to actively introduce popular Korean foods and seasonings to the Japanese market and expand our lineup of Korean food ingredients that can be used not only at home but also in the food service industry. We will contribute to the spread of Korean food culture by creating an environment where Korean cuisine can be more easily enjoyed in Japan.]

Company Profile: Sese Co., Ltd.

Mail: marketing@sese-japan.com

TEL: 048-934-7119

FAX: 048-934-7120

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