“AI that empowers people.” ServiceNow Japan to air new TV commercial starring Takao Osawa from May 11
ServiceNow Japan will begin airing a new TV commercial titled "AI that empowers people." starring actor Takao Osawa from May 11, 2026, in the Kanto area. The commercial conveys the vision of the ServiceNow AI Platform, which aims to enable AI to autonomously execute tasks, creating an environment where employees can focus on creative work.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 02:22 (14h 50m after Collected)
“Let’s stop being swayed by work.”
Empowering AI changes the way people work in Japan.
ServiceNow Japan G.K. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Masatoshi Suzuki; hereinafter “ServiceNow Japan”) announced today that it will begin airing a new TV commercial titled “AI that empowers people.” starring actor Takao Osawa, starting May 11, 2026 (Monday) in the Kanto area.
Many business professionals in Japan are currently overwhelmed by complex daily tasks, leaving insufficient time for creative and strategic work. The ServiceNow AI Platform distinguishes itself from AI that merely suggests solutions by autonomously executing operations across all departments, including IT and customer service. By having AI collaborate with other departments as a new “employee” and handle complex processes, it creates an environment where each employee can concentrate on their core work, realizing a workplace where “people thrive.”
ServiceNow Japan has appointed Takao Osawa as a symbol of a transformational leader who builds an environment where employees thrive through the introduction of the ServiceNow AI Platform. Osawa’s intelligent and calm demeanor, combined with his powerful leadership that pioneers the future, aligns with ServiceNow’s vision of promoting AI-driven business transformation and creating a richer way of working beyond that. In the commercial, Osawa appears as a leader who transforms the workplace into an environment where employees can demonstrate their true value by utilizing ServiceNow’s AI platform.
■ New Commercial “AI that empowers people.” Overview
・CM Title: “AI that empowers people.”
・Broadcast Start Date: May 11, 2026 (Monday)
・Broadcast Area: Kanto
・Performer: Takao Osawa
・URL: https://youtu.be/ZTaJLiJNofg
This commercial was filmed at ServiceNow Japan’s new headquarters office, which recently relocated and opened. Upon seeing the spacious and stylish new office, Osawa was heard expressing his surprise. The filming proceeded in a friendly atmosphere, with occasional jokes, and the cast and staff on set completed the shoot in a natural atmosphere, as if they were real colleagues.
■ CM Cuts
■ Comment from Takao Osawa
I am deeply honored to appear in ServiceNow Japan’s new TV commercial. In this commercial, I played a role that deeply resonated with the message: “Empowering AI changes operations. That AI empowers people.” In modern society, many people may feel overwhelmed by daily tasks and unable to fully unleash their inherent creativity and passion. ServiceNow’s AI supports such complex tasks, creating an environment where professionals in all departments, including IT and customer service, can concentrate on more strategic and valuable work. I feel this truly realizes a work style where “people thrive.” Through this commercial, I hope to convey to everyone the future of work that ServiceNow offers, and how AI maximizes people’s potential. I also hope this commercial will be an opportunity for many companies and workers to transform their operations and create new value.
■ Performer Profile
Takao Osawa (born March 11, from Tokyo). After a successful career as a model both domestically and internationally, he began acting. Since then, he has expanded his activities to film, drama, and stage, receiving numerous awards. His many representative works include Nagoya TV’s “Dramatic Journey: Midnight Express” (1996-1998), TBS’s “JIN” series (2009, 2011), the film “Lion Standing in the Wind” (2015), the “Kingdom” series (2019, 2022, 2023, 2024), and “AI Hōkai” (2020). He serves as both lead actor and producer for the “Silent Service” series (2023, 2025). He is scheduled to appear in the 2027 NHK Taiga drama “Rebel Shogun’s Retainer.”
About ServiceNow
ServiceNow (NYSE: NOW) is an “AI control tower” that supports business transformation. The ServiceNow AI Platform integrates and automates enterprise-wide workflows by connecting with all clouds, models, and data sources. It connects legacy systems, departmental tools, cloud applications, and AI agents, providing an integrated platform that links “intelligence” and “execution” across all business domains. Over 100 billion workflows are processed annually.
Empowering AI changes the way people work in Japan.
ServiceNow Japan G.K. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Masatoshi Suzuki; hereinafter “ServiceNow Japan”) announced today that it will begin airing a new TV commercial titled “AI that empowers people.” starring actor Takao Osawa, starting May 11, 2026 (Monday) in the Kanto area.
Many business professionals in Japan are currently overwhelmed by complex daily tasks, leaving insufficient time for creative and strategic work. The ServiceNow AI Platform distinguishes itself from AI that merely suggests solutions by autonomously executing operations across all departments, including IT and customer service. By having AI collaborate with other departments as a new “employee” and handle complex processes, it creates an environment where each employee can concentrate on their core work, realizing a workplace where “people thrive.”
ServiceNow Japan has appointed Takao Osawa as a symbol of a transformational leader who builds an environment where employees thrive through the introduction of the ServiceNow AI Platform. Osawa’s intelligent and calm demeanor, combined with his powerful leadership that pioneers the future, aligns with ServiceNow’s vision of promoting AI-driven business transformation and creating a richer way of working beyond that. In the commercial, Osawa appears as a leader who transforms the workplace into an environment where employees can demonstrate their true value by utilizing ServiceNow’s AI platform.
■ New Commercial “AI that empowers people.” Overview
・CM Title: “AI that empowers people.”
・Broadcast Start Date: May 11, 2026 (Monday)
・Broadcast Area: Kanto
・Performer: Takao Osawa
・URL: https://youtu.be/ZTaJLiJNofg
This commercial was filmed at ServiceNow Japan’s new headquarters office, which recently relocated and opened. Upon seeing the spacious and stylish new office, Osawa was heard expressing his surprise. The filming proceeded in a friendly atmosphere, with occasional jokes, and the cast and staff on set completed the shoot in a natural atmosphere, as if they were real colleagues.
■ CM Cuts
■ Comment from Takao Osawa
I am deeply honored to appear in ServiceNow Japan’s new TV commercial. In this commercial, I played a role that deeply resonated with the message: “Empowering AI changes operations. That AI empowers people.” In modern society, many people may feel overwhelmed by daily tasks and unable to fully unleash their inherent creativity and passion. ServiceNow’s AI supports such complex tasks, creating an environment where professionals in all departments, including IT and customer service, can concentrate on more strategic and valuable work. I feel this truly realizes a work style where “people thrive.” Through this commercial, I hope to convey to everyone the future of work that ServiceNow offers, and how AI maximizes people’s potential. I also hope this commercial will be an opportunity for many companies and workers to transform their operations and create new value.
■ Performer Profile
Takao Osawa (born March 11, from Tokyo). After a successful career as a model both domestically and internationally, he began acting. Since then, he has expanded his activities to film, drama, and stage, receiving numerous awards. His many representative works include Nagoya TV’s “Dramatic Journey: Midnight Express” (1996-1998), TBS’s “JIN” series (2009, 2011), the film “Lion Standing in the Wind” (2015), the “Kingdom” series (2019, 2022, 2023, 2024), and “AI Hōkai” (2020). He serves as both lead actor and producer for the “Silent Service” series (2023, 2025). He is scheduled to appear in the 2027 NHK Taiga drama “Rebel Shogun’s Retainer.”
About ServiceNow
ServiceNow (NYSE: NOW) is an “AI control tower” that supports business transformation. The ServiceNow AI Platform integrates and automates enterprise-wide workflows by connecting with all clouds, models, and data sources. It connects legacy systems, departmental tools, cloud applications, and AI agents, providing an integrated platform that links “intelligence” and “execution” across all business domains. Over 100 billion workflows are processed annually.