Infomart Co., Ltd. Introduces Demo Platform "PLAINER". Promoting CRM Integration and Company-Wide Deployment Starting with the Efficiency of Exhibition Demos.
Infomart Co., Ltd. has adopted "PLAINER," a no-code demo platform, to standardize demo quality across its diverse product portfolio and optimize sales strategies based on behavioral data. The platform aims to resolve issues like inconsistent demo presentations and high maintenance costs for demo content. Infomart plans to expand its use from marketing to company-wide education and infrastructure, enhancing customer communication and internal understanding of services.
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- 📰 Published: April 2, 2026 at 19:00
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PLAINER Inc. (Head Office: Meguro-ku, Tokyo; Representative Director: Dai Kobayashi; hereinafter referred to as "the Company") announces that Infomart Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director and President: Shin Kimura; hereinafter referred to as "Infomart"), which operates the "BtoB Platform" promoting the digitalization of inter-company transactions, has introduced the demo platform "PLAINER". This introduction has standardized the demo quality of diversified services and optimized sales approaches based on behavioral data.
■ Background of PLAINER Introduction
Infomart develops numerous products for various vertical sectors, including the food industry, construction industry, and local governments. As each business division and industry requires different specialized knowledge and compliance with various laws, there were high hurdles in achieving cross-sectional service understanding and providing accurate demos to customers.
Specifically, Infomart faced challenges such as variations in demonstration quality due to differences in individual presenter experience during exhibition demos, increased maintenance efforts due to UI changes in demo screens created with PowerPoint, and the management of demo assets across a wide range of products. Therefore, they decided to introduce PLAINER, which enables centralized management of demo content and eliminates reliance on individual expertise, all without requiring coding.
■ Expectations for PLAINER and How it will be Used
Infomart began utilizing PLAINER by accumulating small successes in its marketing department. Currently, its use is progressing mainly in the following three areas:
1. Revitalizing Exhibition Operations and Improving Appointment Acquisition Rate
Infomart now prepares multiple scenarios tailored to customer industries and needs in advance, providing a concrete image of usage on the spot. Furthermore, by linking a scheduling tool within the demo content, they have transformed "explanations" into "experiences" at exhibition venues, creating a flow that directly leads to acquiring the next appointment.
2. Optimizing Customer Approach through Seminar Measures and CRM Integration
By integrating PLAINER with MA tools and CRM, Infomart is able to prioritize leads based on behavioral data such as "completion rate" and "time spent" on demo content. This allows them to extract highly interested customers in real-time and engage in personalized communication, contributing to an improved conversion rate for business negotiations.
3. Promoting Product Understanding and Expanding to Company-Wide Education
Leveraging the secondary effect that the process of creating demo content deepens the creator's own understanding of their company's services, Infomart is also considering expanding its use to new employee onboarding and the visualization of internal operation manuals.
■ Comment from Mr. Mizutani, Executive Officer, Marketing Division, Infomart Co., Ltd.
"First, we accumulated small successes in the marketing department, which then sparked interest throughout the company. Members from other departments who experienced the demos we created at exhibitions naturally started saying, 'We want to use this for our team too,' and now the user departments are expanding to include PdM, inside sales, and sales teams for local governments. Ultimately, we aim to establish PLAINER as an indispensable 'company infrastructure,' much like CRM or groupware."
▼ Click here for details on Infomart's case study
https://service.plainer.co.jp/case/infomart
▼ About the Demo Platform "PLAINER"
PLAINER is a service that allows anyone to easily create demo content by replicating and customizing software without code, enabling the "true value of a product to be conveyed instantly." It delivers the product's inherent value to customers without requiring a production environment and also allows for access analysis for each content.
We support the realization of "customer communication utilizing product demos" in various situations, such as maximizing lead acquisition in marketing, standardizing sales demo skills, streamlining order reception processes, and formalizing CS onboarding.
▼ Click here for PLAINER service details
https://service.plainer.co.jp/
＜About PLAINER Inc.＞
■ Company Profile
Company Name: PLAINER Inc.
URL: https://plainer.co.jp/
Representative: Dai Kobayashi
Location: 3-13-18 Meguro, Meguro-ku, Tokyo
Business Activities: Development, operation, and sales of PLAINER
■ Provided Services
Software Enablement Platform 'PLAINER': https://service.plainer.co.jp/