Sensor Tower Acquires AppMagic, Adding Dedicated SMB Solution to its Digital Intelligence Suite
Sensor Tower, a leading digital economy data provider, has acquired AppMagic, a mobile app market intelligence service for SMBs. This acquisition strengthens Sensor Tower's solutions for small and independent developers, expanding its insights across the entire mobile app ecosystem.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 17:00
- 🔍 Collected: May 13, 2026 at 08:31
- 🤖 AI Analyzed: May 13, 2026 at 08:41 (9 min after Collected)
San Francisco, California (May 12, 2026) – Sensor Tower, a leading provider of data on the digital economy, today announced the acquisition of AppMagic, a mobile app market intelligence service that will become Sensor Tower's new small and medium-sized business (SMB) offering.
Founded in 2016, AppMagic provides competitive intelligence for SMBs and is known for its market research capabilities and insights into the mobile game ecosystem. With the acquisition of AppMagic, Sensor Tower further strengthens its commitment to providing best-in-class insights across the entire app ecosystem, including smaller mobile game studios and independent developers.
"Today marks an exciting milestone in the evolution of Sensor Tower's mobile app intelligence," said Oliver Yeh, co-founder and CEO of Sensor Tower. "We look forward to integrating the AppMagic and Sensor Tower teams, technology, and products to deliver SMB-focused services that support all stages of the mobile app and game ecosystem."
Sensor Tower's market insights are utilized by thousands of enterprise customers worldwide. However, the mobile app market continues to grow, with 149 billion new downloads across millions of apps in 2025 alone, according to Sensor Tower's "2026 State of Mobile Report." This sustained growth highlights a clear opportunity for Sensor Tower to better serve and support all segments of the mobile app market.
"Joining Sensor Tower will provide AppMagic users with a new level of functionality," said Max Samorukov, founder and CEO of AppMagic. "Our customers will have access to richer data and an even broader market view than ever before. This is a significant step forward for anyone looking to understand where the market is headed and how to grow within it."
This acquisition reaffirms Sensor Tower's commitment to remaining a leading data provider for the gaming community, building on its mobile app expertise, expanded PC/console coverage, and live operations intelligence. Sensor Tower's mobile app intelligence suite is part of a comprehensive platform that includes Pathmatics Digital Advertising Insights, Web Insights, and Audience Insights.
## About Sensor Tower
Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across the mobile app, digital platform, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by over 2,500 enterprises worldwide.
Founded in 2016, AppMagic provides competitive intelligence for SMBs and is known for its market research capabilities and insights into the mobile game ecosystem. With the acquisition of AppMagic, Sensor Tower further strengthens its commitment to providing best-in-class insights across the entire app ecosystem, including smaller mobile game studios and independent developers.
"Today marks an exciting milestone in the evolution of Sensor Tower's mobile app intelligence," said Oliver Yeh, co-founder and CEO of Sensor Tower. "We look forward to integrating the AppMagic and Sensor Tower teams, technology, and products to deliver SMB-focused services that support all stages of the mobile app and game ecosystem."
Sensor Tower's market insights are utilized by thousands of enterprise customers worldwide. However, the mobile app market continues to grow, with 149 billion new downloads across millions of apps in 2025 alone, according to Sensor Tower's "2026 State of Mobile Report." This sustained growth highlights a clear opportunity for Sensor Tower to better serve and support all segments of the mobile app market.
"Joining Sensor Tower will provide AppMagic users with a new level of functionality," said Max Samorukov, founder and CEO of AppMagic. "Our customers will have access to richer data and an even broader market view than ever before. This is a significant step forward for anyone looking to understand where the market is headed and how to grow within it."
This acquisition reaffirms Sensor Tower's commitment to remaining a leading data provider for the gaming community, building on its mobile app expertise, expanded PC/console coverage, and live operations intelligence. Sensor Tower's mobile app intelligence suite is part of a comprehensive platform that includes Pathmatics Digital Advertising Insights, Web Insights, and Audience Insights.
## About Sensor Tower
Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across the mobile app, digital platform, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by over 2,500 enterprises worldwide.