[Survey on Laundry Awareness During the Rainy Season] 86% of Women in Their 30s-50s Experience 'Laundry Traffic Jam'! Over 60% Feel Burdened by 'Hanging' Clothes
Senshukai Co., Ltd. (Belle Maison) conducted a survey of 1,000 women in their 30s to 50s. The results revealed that 86% experience a 'laundry traffic jam' during the rainy season, and 67.2% find the process of 'hanging' clothes to be a significant burden. With 87.6% feeling stress from piled-up laundry, the company proposes its fully dryer-safe brand 'Rakudry' as a solution.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:10
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 06:26 (18h 54m after Collected)
The mail-order business Belle Maison of Senshukai Co., Ltd. (Headquarters: Osaka City, Representative Director and President: Satoshi Suzuki, hereinafter Senshukai) conducted a 'Survey on Laundry Awareness During the Rainy Season' targeting 1,000 women nationwide in their 30s to 50s.
Belle Maison defines a 'laundry traffic jam' as a situation during the rainy season where laundry piles up, and the space and time to wash, hang, and put it away cannot keep up. Ahead of the full arrival of the rainy season, this survey was conducted to understand the reality of this laundry traffic jam.
As a result, 86% of people who struggle with laundry during the rainy season answered that they 'have experienced a laundry traffic jam'. It became clear that the largest number of people feel the traffic jam particularly during the 'hanging' process. Furthermore, it was revealed that 87.6% of people harbor feelings of guilt that 'chores are not finished' or feel stress when their laundry is in a 'traffic jam' state.
[Survey Results Overview] Survey on Laundry Awareness During the Rainy Season
- Troubles with laundry during the rainy season *Multiple answers
'Laundry doesn't dry' (55.2%), 'Musty, semi-dry smell' (51.5%), 'Cannot hang outside' (46.7%)
- 86% of those troubled by rainy season laundry have experienced a 'laundry traffic jam'
Feel laundry is jammed: 'Often feel it' (33.2%), 'Sometimes feel it' (52.8%)
- Processes where 'laundry traffic jam' is felt during the rainy season *Multiple answers
'Hanging' (67.2%), 'Washing' (34.2%), 'Folding' (20.6%), 'Taking in' (19.9%), 'Storing' (18.7%)
- 87.6% answered they feel guilt or stress that 'chores are not finished' when laundry is 'jammed'
- Types of laundry that easily pile up during the rainy season *Multiple answers
'Adult clothing (T-shirts, shirts, pants, etc.)' (55.6%), 'Towels' (46.3%), 'Denim/thick clothing (jeans, hoodies, sweatshirts, etc.)' (41.4%), 'Sheets (bed sheets, pillowcases, duvet covers, etc.)' (24.6%), 'Delicate clothing (blouses, knitwear, clothes with delicate materials, etc.)' (22.3%)
Survey period: April 15-17, 2026 / Survey target: 1,000 women nationwide in their 30s to 50s / Survey method: Knowns Consumer Research
Challenges in rainy season laundry revealed from the survey results
■ Rainy season laundry troubles: 'Doesn't dry, smells, can't hang'
Regarding troubles with rainy season laundry (multiple answers), it was found to be 'laundry doesn't dry (55.2%)', 'musty, semi-dry smell (51.5%)', and 'consecutive days unable to hang outside (46.7%)'. With these adverse conditions compounding, it is evident that 86% of those who struggle with rainy season laundry experience a 'laundry traffic jam' where the series of tasks—washing, hanging, and putting away—stagnates.
■ The effort of 'hanging' is the greatest burden
Regarding the specific processes where a laundry traffic jam is felt (multiple answers), 'hanging (67.2%)' was the highest, followed by 'washing (34.2%)', 'folding (20.6%)', 'taking in (19.9%)', and 'storing (18.7%)'. During the rainy season, it is apparent that securing space for drying and indoor drying creates a heavy burden associated with the 'effort to hang'.
Additionally, 87.6% responded that they feel stress and guilt that 'chores are not finished' when laundry is jammed.
■ 'Adult everyday clothes', 'towels', and 'thick clothing' stall the laundry flow
For the types of laundry that easily pile up during the rainy season (multiple answers), 'adult clothing (55.6%)' like T-shirts and pants was the highest, followed by 'towels (46.3%)', 'denim/thick clothing (41.4%)', 'sheets (24.6%)', and 'delicate clothing (22.3%)'. It appears that the accumulation of essential daily items and materials that are hard to dry causes a 'laundry traffic jam' that stalls the flow of laundry.
■ Belle Maison's fashion brand 'Rakudry', where all items are dryer-safe, resolves the rainy season 'laundry traffic jam'
'Rakudry', featuring all items being dryer-safe, is a fashion brand for women developed with the concept of reducing the household burden on busy working women and creating 'time for myself'. Because everything from the washing machine to the dryer can be done at once, it eliminates the effort of 'hanging (67.2%)', which was the most cited in the survey, and resolves the 'laundry traffic jam' during the rainy season regardless of weather or space. Furthermore, because it does not easily wrinkle even when put in the dryer and can be worn immediately after being taken out, it also reduces secondary burdens such as 'folding' and 'ironing'.
Belle Maison defines a 'laundry traffic jam' as a situation during the rainy season where laundry piles up, and the space and time to wash, hang, and put it away cannot keep up. Ahead of the full arrival of the rainy season, this survey was conducted to understand the reality of this laundry traffic jam.
As a result, 86% of people who struggle with laundry during the rainy season answered that they 'have experienced a laundry traffic jam'. It became clear that the largest number of people feel the traffic jam particularly during the 'hanging' process. Furthermore, it was revealed that 87.6% of people harbor feelings of guilt that 'chores are not finished' or feel stress when their laundry is in a 'traffic jam' state.
[Survey Results Overview] Survey on Laundry Awareness During the Rainy Season
- Troubles with laundry during the rainy season *Multiple answers
'Laundry doesn't dry' (55.2%), 'Musty, semi-dry smell' (51.5%), 'Cannot hang outside' (46.7%)
- 86% of those troubled by rainy season laundry have experienced a 'laundry traffic jam'
Feel laundry is jammed: 'Often feel it' (33.2%), 'Sometimes feel it' (52.8%)
- Processes where 'laundry traffic jam' is felt during the rainy season *Multiple answers
'Hanging' (67.2%), 'Washing' (34.2%), 'Folding' (20.6%), 'Taking in' (19.9%), 'Storing' (18.7%)
- 87.6% answered they feel guilt or stress that 'chores are not finished' when laundry is 'jammed'
- Types of laundry that easily pile up during the rainy season *Multiple answers
'Adult clothing (T-shirts, shirts, pants, etc.)' (55.6%), 'Towels' (46.3%), 'Denim/thick clothing (jeans, hoodies, sweatshirts, etc.)' (41.4%), 'Sheets (bed sheets, pillowcases, duvet covers, etc.)' (24.6%), 'Delicate clothing (blouses, knitwear, clothes with delicate materials, etc.)' (22.3%)
Survey period: April 15-17, 2026 / Survey target: 1,000 women nationwide in their 30s to 50s / Survey method: Knowns Consumer Research
Challenges in rainy season laundry revealed from the survey results
■ Rainy season laundry troubles: 'Doesn't dry, smells, can't hang'
Regarding troubles with rainy season laundry (multiple answers), it was found to be 'laundry doesn't dry (55.2%)', 'musty, semi-dry smell (51.5%)', and 'consecutive days unable to hang outside (46.7%)'. With these adverse conditions compounding, it is evident that 86% of those who struggle with rainy season laundry experience a 'laundry traffic jam' where the series of tasks—washing, hanging, and putting away—stagnates.
■ The effort of 'hanging' is the greatest burden
Regarding the specific processes where a laundry traffic jam is felt (multiple answers), 'hanging (67.2%)' was the highest, followed by 'washing (34.2%)', 'folding (20.6%)', 'taking in (19.9%)', and 'storing (18.7%)'. During the rainy season, it is apparent that securing space for drying and indoor drying creates a heavy burden associated with the 'effort to hang'.
Additionally, 87.6% responded that they feel stress and guilt that 'chores are not finished' when laundry is jammed.
■ 'Adult everyday clothes', 'towels', and 'thick clothing' stall the laundry flow
For the types of laundry that easily pile up during the rainy season (multiple answers), 'adult clothing (55.6%)' like T-shirts and pants was the highest, followed by 'towels (46.3%)', 'denim/thick clothing (41.4%)', 'sheets (24.6%)', and 'delicate clothing (22.3%)'. It appears that the accumulation of essential daily items and materials that are hard to dry causes a 'laundry traffic jam' that stalls the flow of laundry.
■ Belle Maison's fashion brand 'Rakudry', where all items are dryer-safe, resolves the rainy season 'laundry traffic jam'
'Rakudry', featuring all items being dryer-safe, is a fashion brand for women developed with the concept of reducing the household burden on busy working women and creating 'time for myself'. Because everything from the washing machine to the dryer can be done at once, it eliminates the effort of 'hanging (67.2%)', which was the most cited in the survey, and resolves the 'laundry traffic jam' during the rainy season regardless of weather or space. Furthermore, because it does not easily wrinkle even when put in the dryer and can be worn immediately after being taken out, it also reduces secondary burdens such as 'folding' and 'ironing'.
FAQ
梅雨の時期に「洗濯渋滞」を経験した人はどれくらいいますか？
全国の30代から50代の女性を対象とした調査では、86%の人が梅雨時期に「洗濯渋滞」を経験したことがあると回答しています。
梅雨の洗濯で最も負担を感じる工程は何ですか？
調査によると、「干す」工程に負担を感じる人が67.2%と最も多く、次いで「洗う」が34.2%となっています。
梅雨に洗濯物が溜まることで、人々にどのような心理的影響がありますか？
洗濯物が「渋滞」している状態に対して、87.6%もの人が「家事が終わっていない」という罪悪感やストレスを抱いていることが判明しました。
梅雨時期に溜まりやすい洗濯物の種類は何ですか？
最も多いのはTシャツやズボンなどの「大人用の衣類」（55.6%）で、次いで「タオル類」（46.3%）、「デニム・厚手の衣類」（41.4%）となっています。
ベルメゾンは洗濯渋滞に対してどのような解決策を提案していますか？
全アイテムが乾燥機に対応した女性向けファッションブランド「ラクドライ」を提案しており、干す手間を省くことで梅雨時期の洗濯課題を解消するとしています。