Belle Maison Launches “megueru,” an Online Shop Focused on Menopause Care Information

Senshukai’s mail-order brand Belle Maison launched “megueru” on May 14, 2026, as a new information-driven online shop focused on menopause care. Targeting women in their 40s and 50s, the shop is built around the concept of “understanding menopause correctly and finding care that suits you.” It combines expert-supervised content produced with the cooperation of the Women’s Health and Menopause Association with self-care products, aiming to serve as a menopause-focused platform that helps turn anxiety during a period of major change into reassurance. The launch comes as menopause care gains attention as a social issue in Japan. Menopause is generally described as a period of physical and mental change experienced around ages 45 to 54, but symptoms resembling menopause, such as fatigue and stiff shoulders, have also drawn attention among women from their late 30s due to fluctuations in female hormones. Menopause-related symptoms may also appear in men. In Japan today, the employment rate for women aged 45 to 54 is about 80%. As a result, more women face “double care,” balancing work and childcare, and even “triple care” when eldercare is added. These overlapping burdens can cause stress and fatigue and affect the health of people in the menopausal generation. Economic losses from menopause-related issues, including resignation due to poor health and reduced work performance, are estimated at about 1.9 trillion yen nationwide. A Belle Maison survey of the target generation found that around 81% of respondents were aware of menopause-related symptoms. At the same time, 26% said they did not know how to cope or had not taken measures, revealing that many people recognize their discomfort but are not addressing it appropriately. Key features of “megueru” include a menopause self-check, expert-supervised columns, and care and support by type of discomfort. Users can answer simple questions to check their current condition, read columns such as “Menopause Basics” and “Seasonal Self-Care,” and learn about mechanisms behind physical and emotional fluctuations, along with care methods and product suggestions tailored to specific concerns. Example products include the “Yurukoko Cotton-Blend Rib Tank with Cups (Back-Free),” priced at 2,490 yen, available in three colors and three sizes. Its back uses a single-layer proprietary design without elastic, making it suitable for people who dislike the tightness of bras or bra tops. Another product is the “First Care Shorts for a Fluctuating Generation,” priced at 1,390 yen, available in two colors and three sizes. It includes deodorizing functionality for ammonia odors and a gusset with waterproof fabric to help prevent leakage. The Women’s Health and Menopause Association, established in 1996, works to improve women’s health and life careers through initiatives such as women’s health telephone consultations, Menopause Cafes, and the Women’s Health Certification program. It connects citizens, medical institutions, companies, government bodies, and media while promoting women’s health support, women’s health education, and women’s health management. Belle Maison is a mail-order brand launched by Senshukai in 1976. Through catalog sales and the online shop Belle Maison Net, it offers products and services that support various lifestyles and life stages, centered on original items across fashion, cosmetics, daily goods, interiors, and character merchandise. In 2026, Belle Maison marks its 50th anniversary and will continue proposing beloved everyday living through useful and unique products and services under the message “Love, then ideas.”