New Quick-Drying Series 'DRYism' Launches April 9th, Reducing Discomfort from Stuffiness and Stickiness During Rainy Season and Tropical Nights While Maintaining Cotton's Comfort
Belle Maison will release 'DRYism' on April 9, 2026. This new summer bedding series uses specially processed 100% cotton to provide superior moisture absorption and quick-drying properties, solving the stuffiness of typical cooling materials.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:10
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 19:53 (296h 23m after Collected)
[Product List URL] https://www.bellemaison.jp/cpg/press/press_260408_020/press_260408_020_index.html
Belle Maison, the mail-order business of Senshukai Co., Ltd. (Headquarters: Osaka City, Representative Director and President: Satoshi Suzuki, hereinafter "Senshukai"), will launch "DRYism," a new summer fabric series that reduces the discomfort of "stuffiness" and "stickiness" occurring during the rainy season and tropical nights while maintaining the pleasant touch of cotton. A total of 8 bedding and interior items will be released on Thursday, April 9, 2026. (https://www.bellemaison.jp/)
The new fabric series "DRYism" uses 100% cotton material with special processing on the surface that touches the skin. By utilizing moisture-absorbing batting that quickly absorbs humidity for the inner filling and a mesh material for the lining, it achieves a pleasant touch and a dry texture that keeps you comfortable even when sweating.
■ Development Background
When developing summer fabric items, we conducted a questionnaire survey on summer bedding among 193 employees. The results revealed a need not just for a "cold touch," but rather for "breathable, non-stuffy materials" and a "dry texture that keeps you comfortable even during the sticky rainy season or when sweating," since people sleep with their air conditioners on for heatstroke prevention in the summer.
In the market, due to recent extreme heat and tropical nights, bedding using "cooling sensation materials" that make you feel cold instantly as heat moves quickly from your skin to the fabric has become widespread. However, standard cooling materials are primarily made of synthetic fibers, which are said to have the issue of "being hard to absorb sweat, causing stuffiness and stickiness." Moreover, even with 100% cotton materials that easily absorb sweat, there was a problem where "it absorbs sweat, but the moisture on the surface is slow to dry, resulting in stickiness." In response, Belle Maison started developing products that achieve both "water absorption" and "quick drying" simultaneously.
The biggest hurdle during development was balancing the "water absorbency" of cotton material with a "dry texture." While 100% cotton material absorbs sweat, the sweat gets tangled in the "fuzz" on the fiber surface, causing stickiness and slow drying. Therefore, we suppressed the fuzz that causes moisture retention by applying singeing and mercerization processes to high-quality cotton fabric with little fuzz. This allows moisture to spread evenly over the fiber surface and vaporize smoothly, increasing drying speed. Furthermore, through a synergistic effect with the "moisture-absorbing batting" that releases absorbed humidity and the "mesh back surface," we completed the ideal fabric that achieves "a pleasant touch while maintaining a non-sticky, dry texture."
Belle Maison, the mail-order business of Senshukai Co., Ltd. (Headquarters: Osaka City, Representative Director and President: Satoshi Suzuki, hereinafter "Senshukai"), will launch "DRYism," a new summer fabric series that reduces the discomfort of "stuffiness" and "stickiness" occurring during the rainy season and tropical nights while maintaining the pleasant touch of cotton. A total of 8 bedding and interior items will be released on Thursday, April 9, 2026. (https://www.bellemaison.jp/)
The new fabric series "DRYism" uses 100% cotton material with special processing on the surface that touches the skin. By utilizing moisture-absorbing batting that quickly absorbs humidity for the inner filling and a mesh material for the lining, it achieves a pleasant touch and a dry texture that keeps you comfortable even when sweating.
■ Development Background
When developing summer fabric items, we conducted a questionnaire survey on summer bedding among 193 employees. The results revealed a need not just for a "cold touch," but rather for "breathable, non-stuffy materials" and a "dry texture that keeps you comfortable even during the sticky rainy season or when sweating," since people sleep with their air conditioners on for heatstroke prevention in the summer.
In the market, due to recent extreme heat and tropical nights, bedding using "cooling sensation materials" that make you feel cold instantly as heat moves quickly from your skin to the fabric has become widespread. However, standard cooling materials are primarily made of synthetic fibers, which are said to have the issue of "being hard to absorb sweat, causing stuffiness and stickiness." Moreover, even with 100% cotton materials that easily absorb sweat, there was a problem where "it absorbs sweat, but the moisture on the surface is slow to dry, resulting in stickiness." In response, Belle Maison started developing products that achieve both "water absorption" and "quick drying" simultaneously.
The biggest hurdle during development was balancing the "water absorbency" of cotton material with a "dry texture." While 100% cotton material absorbs sweat, the sweat gets tangled in the "fuzz" on the fiber surface, causing stickiness and slow drying. Therefore, we suppressed the fuzz that causes moisture retention by applying singeing and mercerization processes to high-quality cotton fabric with little fuzz. This allows moisture to spread evenly over the fiber surface and vaporize smoothly, increasing drying speed. Furthermore, through a synergistic effect with the "moisture-absorbing batting" that releases absorbed humidity and the "mesh back surface," we completed the ideal fabric that achieves "a pleasant touch while maintaining a non-sticky, dry texture."