First Collaboration with Popular Plus-Size Influencer 'Maimai': Spring/Summer Fashion Items Combining Trendy Style and Body Flattery Launch April 1st
Senshukai's 'Belle Maison' plus-size brand 'la*fite' is launching its first collaborative collection with popular influencer Maimai on April 1, 2026. The 5-item spring/summer collection focuses on trendiness and body-flattering silhouettes for sizes L-4L.
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- 📰 Published: March 30, 2026 at 20:10
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Senshukai Co., Ltd. (Headquarters: Osaka City, President: Satoshi Suzuki), which operates the mail-order business Belle Maison, will carry out its first collaboration between its own brand 'la*fite', which offers 'plus-size' women's fashion items of size LL and above, and Maimai (@undimaimai), a popular influencer known as an 'ally of plus-size women'.
As collaboration products, a total of 5 items in sizes L to 4L for the spring and summer seasons, including pants and jackets that thoroughly pursue both the trendiness of design and materials and the ability to flatter the body, will go on sale on Belle Maison Net on Wednesday, April 1, 2026. (https://www.bellemaison.jp/)
[Background of the Collaboration: Fashion that Solves the 'Real Worries' of Plus-Size Women]
Maimai, who has over 80,000 followers on Instagram, shares styling tips for women with plus-size body types as an 'ally for those with a protruding stomach who still want to look slimmer'. Maimai receives many concerns from her followers, such as 'I want to know the secret to looking slimmer' and 'I want to enjoy fashion more, but I can't find clothes that fit me'. In this collaboration, utilizing the real worries of plus-size women received from followers and Maimai's expertise, we aimed to develop products that allow people to genuinely enjoy fashion even in plus sizes.
Up until now, 'la*fite' has been creating products that can be worn ideally with 'comfort' and 'silhouettes' tailored to plus sizes, rather than just scaling up size M, to solve the problems with traditional plus-size products. In this collaboration, in addition to the traditional focus of 'la*fite', we have broken away from stereotypes such as 'fluffy blouses make you look bigger' and 'pale colors make you look expanded', and combined designs incorporating trends with silhouettes that make the body look beautiful. It is a carefully selected lineup where you can find 'clothes you want to wear' rather than 'clothes you can wear'.
As collaboration products, a total of 5 items in sizes L to 4L for the spring and summer seasons, including pants and jackets that thoroughly pursue both the trendiness of design and materials and the ability to flatter the body, will go on sale on Belle Maison Net on Wednesday, April 1, 2026. (https://www.bellemaison.jp/)
[Background of the Collaboration: Fashion that Solves the 'Real Worries' of Plus-Size Women]
Maimai, who has over 80,000 followers on Instagram, shares styling tips for women with plus-size body types as an 'ally for those with a protruding stomach who still want to look slimmer'. Maimai receives many concerns from her followers, such as 'I want to know the secret to looking slimmer' and 'I want to enjoy fashion more, but I can't find clothes that fit me'. In this collaboration, utilizing the real worries of plus-size women received from followers and Maimai's expertise, we aimed to develop products that allow people to genuinely enjoy fashion even in plus sizes.
Up until now, 'la*fite' has been creating products that can be worn ideally with 'comfort' and 'silhouettes' tailored to plus sizes, rather than just scaling up size M, to solve the problems with traditional plus-size products. In this collaboration, in addition to the traditional focus of 'la*fite', we have broken away from stereotypes such as 'fluffy blouses make you look bigger' and 'pale colors make you look expanded', and combined designs incorporating trends with silhouettes that make the body look beautiful. It is a carefully selected lineup where you can find 'clothes you want to wear' rather than 'clothes you can wear'.