Sense Trust Hosts Launch Press Conference for Real Estate Crowdfunding Service "SENSE OWNERS" — Former Pro Baseball Player Yoshio Koshii in Attendance, New CM Debuted

Sense Trust Co., Ltd. (Headquarters: Chuo-ku, Osaka, Osaka; President and CEO: Yasuhito Imanaka; hereinafter "Sense Trust"), a comprehensive real estate company, held a launch press conference for its real estate crowdfunding service "SENSE OWNERS" on Monday, June 29, 2026, at Tokyo Midtown Yaesu (Chuo-ku, Tokyo).

At the event, Sense Trust, which went public in its seventh year of operation, presented an overview and future outlook of its new real estate crowdfunding business "SENSE OWNERS." Former professional baseball player and company ambassador Yoshio Koshii took the stage and appeared in a newly unveiled commercial for the service.

President Imanaka Outlines Business Strategy: "Enabling Everyone to Pursue Asset Formation with Confidence"

At the press conference, President Imanaka took the stage to explain the company's mission, its business growth as it enters its eighth fiscal year, and the details of the new "SENSE OWNERS" service.

He began by reaffirming the company's mission: "Creating one-of-a-kind感动 (emotional experiences)." He then discussed the current social environment surrounding asset formation, including rising prices, concerns about retirement funds, and growing public interest in financial preparedness for the future.

At the same time, he noted that in the field of asset formation—such as real estate investment—returns and profitability often take precedence, while the rationale behind investment decisions and the background of properties remain opaque, leaving many people feeling uneasy. He pointed out common challenges such as "not knowing where to begin" and "being unable to find a trustworthy advisor," highlighting how asset formation has become accessible primarily to experienced individuals.

Against this backdrop of market conditions and social challenges, he explained the motivation behind launching "SENSE OWNERS." The service aims to create an environment where anyone can confidently engage in asset formation—not by treating real estate investment as a mere numbers-driven money game, but by thoroughly disclosing the stories behind properties, their revitalization processes, and the reasoning behind investment decisions.

As a real estate crowdfunding service operating under the Real Estate Specific Joint Enterprise Law, "SENSE OWNERS" will enable individual investors to participate in carefully selected real estate projects with small investments. Leveraging Sense Trust's extensive expertise in real estate, the platform will prioritize transparent disclosure—"no lies, no deception"—and emphasized that building trust with investors will be its top priority as it establishes itself as a new kind of asset formation platform.

New CM Featuring Brand Ambassador Yoshio Koshii Unveiled

The event also introduced a new commercial featuring Yoshio Koshii, brand ambassador for SENSE OWNERS.

The CM conveys SENSE OWNERS' message: "Bringing transparency to real estate crowdfunding." It aims to reach those who perceive asset formation as intimidating, communicating the company's commitment to creating an environment where people can take their first step with confidence.

The new CM will roll out across various media, including web and transit advertising, aiming to increase brand awareness of SENSE OWNERS and inspire more people to start thinking about asset formation.

Official Materials Download

Official still images and video footage from the press conference are available for download at the link below.

https://drive.google.com/drive/folders/1aOl2jLjrfcqY2SWMAiOmczRlD2y9-6Yk?usp=sharing

Real Estate Crowdfunding Service "SENSE OWNERS" Overview

SENSE OWNERS is a real estate crowdfunding service scheduled for launch by Sense Trust on Tuesday, July 7, 2026. Operating under the Real Estate Specific Joint Enterprise Law, it will offer individual investors the opportunity to make small investments in carefully selected, high-quality real estate assets.

The service aims to enable public participation in Sense Trust's projects—"Projects that improve neighborhoods, Japan, and the world"—while also contributing to users' personal asset formation.

Leveraging the company's deep expertise and proven track record in real estate, SENSE OWNERS will be launched as a new asset formation platform that combines reliability with ease of entry.

Service Name: SENSE OWNERS (Sense Owners)

Launch Date: Tuesday, July 7, 2026

Official Website: https://sense-owners.jp/

[Company Overview]

Company Name: Sense Trust Co., Ltd.

Representative: Yasuhito Imanaka

Address: 9th Floor, Park Tower, South Building, Grand Green Osaka, 5-54 Ohfukemachi, Kita-ku, Osaka City, Osaka 530-0011

Business Activities: Buyback and renovation, income-producing real estate, development, and land development

HP: https://sense-trust.co.jp/