Special Course 'MUSIC DIRECTION LAB' to Learn How to Elevate Creativity Through the Power of Music Launches on Thursday, April 22!
Key facts
- Special Course 'MUSIC DIRECTION LAB' to Learn How to Elevate Creativity Through the Power of Music Launches on Thursday, April 22!
- Sendenkaigi launches a new course on utilizing music in creative work.
- Date: March 28, 2026
Direct answer
Sendenkaigi launches a new course on utilizing music in creative work.
- Citation
- Special Course 'MUSIC DIRECTION LAB' to Learn How to Elevate Creativity Through the Power of Music Launches on Thursday, April 22! (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Sendenkaigi launches a new course on utilizing music in creative work.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 23:07
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1414h 20m after Published)
Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tomoya Takahashi) will launch a special course titled "MUSIC DIRECTION: Learning the Know-How to Elevate Creativity Through the Power of Music" on Thursday, April 22, 2026. This course is designed for creators looking to expand their range of expression through music, as well as directors and planners involved in commercials and video production, to learn music-centered creative thinking.
■ Course Features
Music changes the atmosphere, stirs emotions, and creates memorable experiences.
In this course, participants will learn music-centered creative thinking by comprehensively studying the fundamentals of music in advertising, practical processes, project planning, and evaluation criteria.
By structuring and verbalizing music rather than relying on "intuition," you can dramatically improve your planning design, persuasiveness, and reproducibility. Acquire the skills to make music a creative weapon and elevate your projects.
■ Profile: Seiya Matsumiya
Co-founder and CEO of Black Cat White Cat Music
Starting his career in the vibrant Southern California music scene in the early 2000s, he studied at Berklee College of Music before returning to Los Angeles to pursue music professionally. He has performed with renowned artists such as Flea (Red Hot Chili Peppers), Cat Power, and Maroon 5, while also engaging in music production for film, television, and advertising. In 2018, he established Black Cat White Cat Music in Tokyo. Since then, the company has handled music production for numerous domestic and international advertising campaigns, earning high acclaim at international advertising awards such as Cannes Lions, CICLOPE Berlin, and the Clio Awards. Based on this recognition, Matsumiya has served as a juror for these awards and was appointed Jury President for the "Entertainment Lions for Music" category at the 2025 Cannes Lions. Beyond advertising, the company continues to expand its reach...
FAQ
What is the title of the special course launching on April 22, 2026?
The special course is titled 'MUSIC DIRECTION: Learning the Know-How to Elevate Creativity Through the Power of Music'.
Who is the target audience for this music direction course?
This course is designed for creators aiming to broaden their expressive abilities through music, and for directors and planners involved in commercials and video production.
What are the key learning objectives of the 'MUSIC DIRECTION LAB' course?
Participants will learn music-centered creative thinking by studying music fundamentals in advertising, practical processes, project planning, and evaluation criteria.
What benefits can participants expect from taking this course?
Participants can expect to dramatically improve their planning design, persuasiveness, and reproducibility by structuring and verbalizing music, making it a creative weapon.
Who is Seiya Matsumiya, and what is his background related to this course?
Seiya Matsumiya is the Co-founder and CEO of Black Cat White Cat Music, with extensive experience in music production for film, television, and advertising, and has received acclaim at international advertising awards.