Special Course "MUSIC DIRECTION LAB" to Learn Know-how for Leaping Creative Work with the Power of Music Starts on Thursday, April 22!

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi) will launch the "Special Course MUSIC DIRECTION to Learn Know-how for Leaping Creative Work with the Power of Music" on Thursday, April 22, 2026. This course is designed for creators who want to expand the breadth of their expression using music, as well as directors and planners involved in commercials and video productions, to learn creative thinking centered around music.

■ Course Features

Music changes the atmosphere, moves emotions, and creates memorable experiences.

In this course, you will learn comprehensively from the fundamental understanding of music in advertising to practical processes, planning construction, and evaluation axes, acquiring creative thinking centered around music.

By structuring and verbalizing music rather than relying on "senses," the design capability, persuasiveness, and reproducibility of your planning will dramatically increase. You will acquire the skills to make your planning leap forward by using music as a creative weapon.

■ Profile of Seiya Matsumiya

Co-founder and CEO of Black Cat White Cat Music

He started his career in the vibrant music scene of Southern California in the early 2000s, studied at the Berklee College of Music, and then returned to Los Angeles to kick-start his music career. While performing with prominent artists such as Flea (Red Hot Chili Peppers), Cat Power, and Maroon 5, he also engaged in music production for film, television, and advertising. In 2018, he established Black Cat White Cat Music in Tokyo. Since then, the company has worked on numerous music productions for domestic and international advertising campaigns, and its achievements have been highly evaluated at international advertising awards such as the Cannes Lions, CICLOPE Berlin, and Clio Awards. Backed by such evaluations, Matsumiya has served as a jury member for these advertising awards and was appointed as the Jury President for the "Entertainment Lions for Music" category at the Cannes Lions in 2025. In addition, the company focuses not only on the advertising field but also on providing music for movies and dramas, taking charge of the music for the A24 film "After Yang" (2022) and the Netflix drama series "Beyond Goodbye" (2024). The latter, in particular, recorded the number 1 spot in the viewing rankings for several weeks after its release in Japan. While based in Tokyo, he privately enjoys a peaceful seaside life in Kobe with his family.

<Please see the URL below for details>

https://www.sendenkaigi.com/creative/courses/creative_music/

■ Target Audience

・Creators who want to expand their range of expression using music
・Directors and planners involved in commercials and video productions
・Directors, SNS operators, and editors who plan video content for SNS and other platforms
・Those who feel they are choosing music "somehow intuitively" in videos and advertisements
・Those who want to expand their planning and expressive skills using the power of music

■ Overview

■ Free Trial Course Archive Stream Available for a Limited Time

We are streaming an archive of the free trial course held for those considering taking the "Special Course MUSIC DIRECTION LAB to Learn Know-how for Leaping Creative Work with the Power of Music." If you are interested, please feel free to sign up. Shota Hatanaka, who will be speaking in this course, takes the stage to explain what you will learn in the course, what kind of knowledge you can gain, and how you should apply what you have learned.

Instructor: Seiya Matsumiya
Release Period: April 20 (Mon)
Viewing Period: Until 23:59 on the second day after registration
Viewing Format: Archive stream within Sendenkaigi My Page

How to Watch: You can start watching immediately after applying on the website.

Click here to apply for the archive stream

About Sendenkaigi

Starting with the monthly magazine "Sendenkaigi" founded in 1954, Sendenkaigi Co., Ltd. develops a wide range of businesses including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as monthly "Sendenkaigi," "Hansoku Kaigi," "Koho Kaigi," "Brain," and "Kankyo Business," and the operation of the web media "AdverTimes.," we disseminate the latest trends and practical knowledge related to marketing, creative work, and the environment. In addition, we provide courses and training taken by approximately 100,000 people annually, focusing on cultivating the next generation of talent.