Emergency "1-Day Intensive Seminar on Crisis Management Measures Assuming Cyber Attacks" for PR on July 27

Sendai Kaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi) will hold a special course for PR staff titled "1-Day Intensive Seminar on Crisis Management Measures Assuming Cyber Attacks."

This is a special course where participants will learn the key points of initial response, internal coordination, and external communication that PR personnel should handle during a cyber attack, all in one day. In an era where information chaos can easily spread through social media and generative AI, participants will acquire practical skills in crisis management PR to protect corporate trust.

Details here

What is the "1-Day Intensive Seminar on Crisis Management Measures Assuming Cyber Attacks" for PR?

Cyber attacks are no longer just an IT department issue. The moment information is leaked or systems are shut down, a company's accountability is questioned.

It is the PR department that handles the initial response.

If the initial communication after an incident is delayed or ambiguous, anxiety and speculation will spread rapidly. Information can go viral on social media, and fake or misinformation generated by AI may be mixed in. Beyond the damage itself, criticism of the company's stance poses a risk to the brand.

This course views cyber attacks not as "IT incidents" but as "brand crises." It clarifies what PR staff should confirm, who they should coordinate with, and in what order they should communicate during emergencies. It also covers coordination with management, information systems, legal affairs, and customer support departments.

Learning after an incident occurs will lead to a delayed response. Having a framework for decision-making during normal times is the first step in preventing damage to trust. This is a one-day intensive course for those who want to establish a PR-led crisis management system.

☑️Why now?

1. Cyber attacks have become a management issue that shakes corporate credibility

Cyber attacks are not limited to technical failures. If service disruptions, information leaks, or impacts on business partners occur, it directly affects corporate trust. Society not only watches the speed of recovery. How the company grasped the situation and how it explained it are also strictly scrutinized.

2. Delayed initial communication leads to brand damage exceeding the actual damage

If information is not released immediately after an incident, anxiety and speculation will spread. Delayed public announcements or insufficient explanations can lead to criticism of the company's stance. Even if fact-checking is ongoing, there are things that need to be communicated. PR requires the ability to communicate while organizing unconfirmed information.

3. The risk of information chaos is increasing due to social media and generative AI On social media, fragmented information spreads instantly. With the spread of generative AI, the risk of fake information and impersonation is also increasing. In emergencies, delays in official announcements create information vacuums. These vacuums become breeding grounds for misinformation and speculation.

4. The environment is prone to cascading external impacts

Corporate activities are based on the premise of using clouds and outsourcing. Damage to one company can spread to customers and business partners. Accountability is questioned not only for damage to one's own company but also for damage to subcontractors. PR plays a role in organizing the scope of impact and communicating it to stakeholders.

☑️Key points of the "1-Day Intensive Seminar on Crisis Management Measures Assuming Cyber Attacks" for PR

Treating cyber attacks as "brand crises"

Learning initial response and communication judgment for PR

Organizing internal coordination with management, IT, and legal departments

☑️Recommended for:

1. PR/Public Relations Staff

- Those who are concerned about the initial response during a cyber attack.

- Those who want to establish a framework for media relations and official communication.

2. Corporate Communications Department

- Those in positions to protect corporate brands and social trust.

- Those who want to establish a system to fulfill accountability during emergencies.

3. Those coordinating with Corporate Planning and Risk Management Departments

- Those who want to strengthen internal coordination during crises.

- Those who want to incorporate crisis management from a PR perspective.

Overview

Product Name: "1-Day Intensive Seminar on Crisis Management Measures Assuming Cyber Attacks" for PR

Format: Online Live Streaming

Date and Time: July 27, 2026 (Mon) 10:00 AM - 1:00 PM

Price: 49,500 yen (tax included)

Details and Application here

About Sendai Kaigi

Sendai Kaigi Co., Ltd., starting with the monthly magazine "Sendai Kaigi" launched in 1954, develops multifaceted businesses including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as the monthly "Sendai Kaigi," "Handan Kaigi," "Kouhou Kaigi," "Brain," and "Kankyo Business," and the operation of the web media "AdverTimes.", it disseminates the latest trends and practical knowledge related to marketing, creativity, and the environment. In addition, it focuses on nurturing next-generation talent by providing courses and training programs attended by approximately 100,000 people annually.