Cho Tokimeki Sendenbu Appointed as Image Character for the 64th Sendenkaigi Award

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi) has decided to appoint the five-member idol unit "Cho Tokimeki Sendenbu" as the image character for the 64th edition of the "Sendenkaigi Award," Japan's largest open-call advertising award.

Established in 1962, the "Sendenkaigi Award" is a historical open-call advertising award that has sent many talents out into the world as a gateway to success for copywriters and creators. For its 64th edition, "Cho Tokimeki Sendenbu" is welcomed as the image character with the aim of encouraging the participation of more young people and new talents.

"Cho Tokimeki Sendenbu" has garnered support from a wide range of generations through their bright, positive performances and relatable, approachable charm. Having "Sendenbu" (Propaganda/Publicity Department) in their group name and continuing to broadcast "tokimeki" (heart-fluttering moments) to the world for many years, they are, so to speak, specialists in "communicating." Their expressiveness, backed by their careers, combined with their modern broadcasting power that captures the hearts of the younger generation—especially on social media—has a high affinity with the award's concept of "moving people's hearts with the power of words," leading to this appointment.

Moving forward, "Cho Tokimeki Sendenbu" will promote the appeal of the award in the promotional activities of the 64th "Sendenkaigi Award" through various contents, starting with the covers of the monthly "Sendenkaigi" August issue (on sale July 1) and September issue (on sale August 1), followed by official posters displayed on the official website and at major stations in Tokyo.

The "Sendenkaigi Award" will continue to contribute to the development of Japan's advertising and communication industry through the discovery and cultivation of new ideas and talents.

[Profile]

Cho Tokimeki Sendenbu (From left: Kanami Tsujino, Haruka Koizumi, Hitoka Sakai, Hiyori Yoshikawa, Aki Suda)

Cho Tokimeki Sendenbu is a female idol group belonging to Stardust Promotion. Formed in 2015, they have gathered support with the theme of "heart-fluttering love and youth," delivering songs that brightly color the hearts of listeners and full-power performances. Armed with the unique charm and high expressiveness of each member, they present highly unified stages at their live concerts.

In 2021, "Suki! ~Cho ver~" gained attention primarily on social media, and their popularity has steadily expanded since then. In 2024, "Saijokyu ni Kawaii no!" became a huge topic on social media, winning the Lyricist Award at the 66th Japan Record Awards. Its high musical quality and messaging were highly evaluated. On December 28 of the same year, they held a performance at Saitama Super Arena, achieving great success with sold-out tickets.

Furthermore, in 2025, "Cho Saikyo" recorded a hit on social media, accelerating the group's momentum. In May 2026, they released a new single, "Dream Jumbo!". They also announced a nationwide tour spanning 13 locations and 16 performances, starting at Miyagi/Sendai Sunplaza Hall on July 4.

Within a pop and cute worldview, their straightforward feelings and growth are creating much empathy and "tokimeki."

Message from Haruka Koizumi

I am extremely honored to serve as the image character for the historic "Sendenkaigi Award"! For 11 years, we have been broadcasting and advertising various "tokimeki" under the theme of "heart-fluttering love and youth." We will do our utmost in our own way to boost the appeal of this award and support encounters with new talents! Let's grab big dreams together!

Appointed for the Cover for 2 Consecutive Issues! Special Interviews Included

In the special issues of the "Sendenkaigi Award," the monthly "Sendenkaigi" August issue (on sale July 1) and September issue (on sale August 1), the five members of Cho Tokimeki Sendenbu will grace the cover for two consecutive issues. The magazine is also scheduled to feature special projects such as backstage coverage of the visual shoot and interviews. Please purchase it at your nearest major bookstore or via online shopping.

Amazon pre-orders here

Please check the special site and various social media for the latest information (The 64th teaser site is scheduled to be released on June 1).

Sendenkaigi Award Special Site: https://awardg.sendenkaigi.com/senden
Web Media AdverTimes.: https://advertimes.com
Official X: https://x.com/sdkgaward
Official Instagram: https://www.instagram.com/sdkgaward/

Also Seeking Corporate Sponsors

Currently, Sendenkaigi is looking for corporate sponsors for the 64th "Sendenkaigi Award."

"We want words that draw attention to a new product not yet known to the world."
"We want to rethink the 'obvious' of staple products from a new perspective or angle."
"We want to create touchpoints where Gen Z and Gen Alpha want to talk about them in their own words."

Corporate product/service recognition