Sendenkaigi Releases On-Demand Course "Brain Creative Library: Ray Inamoto Edition"!
Sendenkaigi has launched "Brain Creative Library: Ray Inamoto Edition," an on-demand course produced by the creative specialty magazine 'Brain.' This course, led by I&CO co-founder Ray Inamoto, redefines branding as a core business issue, systematically teaching brand strategies that generate continuous business growth by cycling trust from marketing funnels to a "brand flywheel."
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Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Tomoya Takahashi) has launched "Creative Library: Ray Inamoto Edition" as part of the on-demand course series "Brain Creative Library," produced by 'Brain,' a specialized magazine for creative professionals. This course redefines branding as a “core business issue,” offering a systematic study of brand strategies that generate continuous business growth by cycling trust from marketing funnels to a “brand flywheel.”
Click here for details
■ Profile of Mr. Ray Inamoto
Co-founder Partner / Creative Director, I&CO
Selected as one of the "50 Most Influential People in the World" by U.S. Creativity magazine and one of the "25 Most Creative People in the Global Advertising Industry" by U.S. Forbes magazine, Ray Inamoto is a creative director active globally, based in New York.
After working at major U.S. digital agency R/GA, he joined major European and American digital agency AKQA, where he handled numerous digital strategies and creatives for world-leading brands such as Nike, Audi, Xbox, and Google. In 2013 and 2019, he was the first Japanese to be appointed as jury president for multiple categories including the Mobile section and Digital Craft at the Cannes Lions International Festival of Creativity. In 2016, he co-founded I&CO, and in July 2019, opened its Tokyo office.
◆ Course Overview
Towards a brand chosen for trust. Brand Shift that changes management.
In an era where the boundary between "authentic" and "imitation" is blurring due to the evolution of AI and technology, brands can no longer grow solely through stories and expressions. In this course, Ray Inamoto, co-founder partner of I&CO, redefines branding as a “core business issue” based on practical examples of supporting global companies. From marketing funnels to a "brand flywheel," he systematically explains brand strategies that circulate trust and continuously generate business growth.
◆ Curriculum
1. What this course aims to convey
Brand = Core business issue, new definition: Differentiation through trust
Circulatory structure of trust: The brand flywheel
2. Definition of Brand
What is a brand? It is a "certain kind of story" built in people's minds / What is a brand "not"? / What is not the essence of a brand? / What are the differences between branding, marketing, and advertising?
3. Relationship between technological progress and brands
Evolution of human society's thought OS / Information handling "OS" in human society continues to evolve from printing to the internet, and now to AI.
4. The "Brand Flywheel"
A framework for re-evaluating brands from a management perspective / A brand is not something to "convey," but a self-sustaining "circulatory structure (flywheel)" / Examples of implementation by companies.
Click here for details
■ About Brain Creative Library
~ Passing on creativity to the next generation ~
Throughout history, excellent creativity has captured and moved people's hearts. This history and the ideas of top creators should be passed on to the future. Until now, this knowledge was mostly transmitted through books and specialized magazines, circulated, collected, and preserved in libraries, allowing successors to see and read it. However, even if there were opportunities to encounter their names and works, there were few opportunities to learn their insights and thoughts beyond their works. We believe that losing such knowledge would be a great loss for future creativity.
To pass on this knowledge and technology to future generations, we are launching the "Brain Creative Library" to preserve what cannot be fully conveyed through text and illustrations in video format, based on the creators' own voices. This content is created as video content suited to the current media environment and will be delivered as a course that can be taken anytime, anywhere, for the future.
Click here for details
■ About 'Brain' magazine
'Brain' was first published as a marketing specialized magazine in 1961 by Seibundo Shinkosha. From the January 1999 issue, Sendenkaigi became the publisher and revamped it into its current creative magazine. From its 700th issue (November 2018), with the desire to be a magazine where diverse ideas and creativity intersect, it adopted its current tagline "IDEA AND CREATIVITY." It is a medium that explores "a new future" and the role of creators, together with diverse creators who create new futures beyond boundaries.
Official X: https://x.com/sdkg_brain
Official Instagram: https://www.instagram.com/brainmag_jp/
Official Facebook: https://www.f
Click here for details
■ Profile of Mr. Ray Inamoto
Co-founder Partner / Creative Director, I&CO
Selected as one of the "50 Most Influential People in the World" by U.S. Creativity magazine and one of the "25 Most Creative People in the Global Advertising Industry" by U.S. Forbes magazine, Ray Inamoto is a creative director active globally, based in New York.
After working at major U.S. digital agency R/GA, he joined major European and American digital agency AKQA, where he handled numerous digital strategies and creatives for world-leading brands such as Nike, Audi, Xbox, and Google. In 2013 and 2019, he was the first Japanese to be appointed as jury president for multiple categories including the Mobile section and Digital Craft at the Cannes Lions International Festival of Creativity. In 2016, he co-founded I&CO, and in July 2019, opened its Tokyo office.
◆ Course Overview
Towards a brand chosen for trust. Brand Shift that changes management.
In an era where the boundary between "authentic" and "imitation" is blurring due to the evolution of AI and technology, brands can no longer grow solely through stories and expressions. In this course, Ray Inamoto, co-founder partner of I&CO, redefines branding as a “core business issue” based on practical examples of supporting global companies. From marketing funnels to a "brand flywheel," he systematically explains brand strategies that circulate trust and continuously generate business growth.
◆ Curriculum
1. What this course aims to convey
Brand = Core business issue, new definition: Differentiation through trust
Circulatory structure of trust: The brand flywheel
2. Definition of Brand
What is a brand? It is a "certain kind of story" built in people's minds / What is a brand "not"? / What is not the essence of a brand? / What are the differences between branding, marketing, and advertising?
3. Relationship between technological progress and brands
Evolution of human society's thought OS / Information handling "OS" in human society continues to evolve from printing to the internet, and now to AI.
4. The "Brand Flywheel"
A framework for re-evaluating brands from a management perspective / A brand is not something to "convey," but a self-sustaining "circulatory structure (flywheel)" / Examples of implementation by companies.
Click here for details
■ About Brain Creative Library
~ Passing on creativity to the next generation ~
Throughout history, excellent creativity has captured and moved people's hearts. This history and the ideas of top creators should be passed on to the future. Until now, this knowledge was mostly transmitted through books and specialized magazines, circulated, collected, and preserved in libraries, allowing successors to see and read it. However, even if there were opportunities to encounter their names and works, there were few opportunities to learn their insights and thoughts beyond their works. We believe that losing such knowledge would be a great loss for future creativity.
To pass on this knowledge and technology to future generations, we are launching the "Brain Creative Library" to preserve what cannot be fully conveyed through text and illustrations in video format, based on the creators' own voices. This content is created as video content suited to the current media environment and will be delivered as a course that can be taken anytime, anywhere, for the future.
Click here for details
■ About 'Brain' magazine
'Brain' was first published as a marketing specialized magazine in 1961 by Seibundo Shinkosha. From the January 1999 issue, Sendenkaigi became the publisher and revamped it into its current creative magazine. From its 700th issue (November 2018), with the desire to be a magazine where diverse ideas and creativity intersect, it adopted its current tagline "IDEA AND CREATIVITY." It is a medium that explores "a new future" and the role of creators, together with diverse creators who create new futures beyond boundaries.
Official X: https://x.com/sdkg_brain
Official Instagram: https://www.instagram.com/brainmag_jp/
Official Facebook: https://www.f