Sendenkaigi Launches New Brand 'Noren Kaigi': Providing Information to Connect Non-Financial Data with Corporate Value

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tomoya Takahashi) has launched a new brand called 'Noren Kaigi.'

Amidst the ongoing trends of M&A, business succession, and corporate restructuring, this business media platform uses 'noren' (goodwill) as an accounting concept as its entry point. It traverses the domains of corporate valuation and capital markets—including IR, M&A, business succession, and IPOs—while connecting them to 'non-financial value,' such as human capital and brand assets.

What is 'Noren Kaigi'? As M&A, business succession, and corporate restructuring progress, the concept of 'noren' (goodwill) is receiving renewed attention.

Accounting goodwill is recorded as the difference between an acquisition price and net assets; however, in reality, it also represents an evaluation of expected future excess earning power. Intangible values held by a company—such as its customer base, human resources, organizational culture, trust, and brand strength—are the elements that underpin this 'goodwill.' These factors influence corporate value not only during acquisitions but also in day-to-day management and information disclosure.

Based on the expertise in the communications field that Sendenkaigi has cultivated over the years, 'Noren Kaigi' will disseminate information through articles and events on how to capture these invisible values, how to communicate them, and how to connect them to the enhancement of corporate value.

Launch of the 'Noren Kaigi' Special Website The website can be found here: https://www.advertimes.com/special/noren-kaigi/

A special 'Noren Kaigi' site has been launched within 'AdverTimes.,' a media platform operated by Sendenkaigi. It will provide the latest trends, including information on seminars and events, related news, and interviews regarding success stories.

Key Topics: - Enhancement of corporate value - Visualization of intangible assets - Disclosure of non-financial information - Integrated reports / IR strategy - M&A - Business succession - IPO - Corporate branding - Reputation management

About Sendenkaigi Since the launch of the monthly magazine 'Sendenkaigi' in 1954, Sendenkaigi Co., Ltd. has developed multifaceted businesses including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as 'Sendenkaigi,' 'Hansoku Kaigi,' 'Koho Kaigi,' 'Brain,' and 'Kankyo Business,' as well as the operation of the web media 'AdverTimes.,' the company disseminates the latest trends and practical knowledge related to marketing, creativity, and the environment. In addition, the company focuses on developing the next generation of talent by providing courses and training attended by approximately 100,000 people annually.

[Inquiries regarding this matter] Sendenkaigi Co., Ltd., 'Noren Kaigi' Editorial Department TEL: 03-3475-3010 (Reception hours: 10:00–18:00, excluding Saturdays, Sundays, and holidays) houjin@sendenkaigi.com