Koto City Holds Award Ceremony for the "Koto City Message & Movie Award (KMA)" to Showcase the City's Appeal

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tomoya Takahashi), a specialized publisher for advertising and marketing, and Koto City, Tokyo, have held the award ceremony for the "Koto City Message & Movie Award," known as "KMA," and announced the winning entries.

This award was established to widely promote the appeal of Koto City and increase the number of "Koto City fans" by soliciting messages and videos of 60 seconds or less that convey the city's charm.

Numerous entries were received from across the country, totaling 6,091 submissions for the Message category and 114 for the Movie category. Following a rigorous judging process by professional copywriters, CM planners, and guest judges, one Grand Prix winner was selected for the Message category, and a total of eight works, including the Grand Prix, were selected for the Movie category.

At the award ceremony, the appeal of Koto City, captured from diverse perspectives—including daily scenery, human activities, and glimpses into history and the future—was showcased, creating a great deal of excitement at the venue. Guest judge Hiroko Ogura, a freelance announcer and Koto City native, commented, "It made me realize once again what a wonderful city I was born and raised in!" The event served as an opportunity for participants to rediscover the charm and pride they feel for Koto City.

The winning works will be used in various promotional initiatives for Koto City and will be released sequentially on the official website and social media platforms.

By leveraging the diverse works created through this award, we will continue to communicate the new appeal of Koto City and foster new fans.

Award Results Message Category ・Grand Prix: "Tokyo's, a little bit east. Very much now." (Minamisuna 1-chome)

This Grand Prix message has been designed and can be used by anyone, provided it is used to convey the appeal of Koto City. Design Data Manual: https://www.city.koto.lg.jp/011506/documents/message_manual.pdf

Movie Category ・Grand Prix: "Koto City is packed with our youth" (Minori Okada) ・Student Award: "Koto City's Young Future" (Tanabe Koki Dokokai) ・Mayor's Award: "Block Print: A City Passionate about Sports and Humanity, Koto City" (Hee-san) ・Takuma Takasaki Award: "Koto Amida-kuji" (Iori Tsuji) ・Aya Iwasaki Award: "Now, Future, History: Connecting" (Wanderfree Studios) ・Rei Hanada Award: "Beyond the City, To You" (A-ko) ・Hiroko Ogura Award: "Danchi Festival for the First Time in 6 Years" (Mai Hino) ・1st KMA Commemorative Secretariat Special Award: "All my 'likes' are here." (Katsuhiro Niwa)

▼ List of Award Results Message Category: https://awardg.sendenkaigi.com/k-ma/message Movie Category: https://awardg.sendenkaigi.com/k-ma/

About the Koto City Message & Movie Award (KMA) Under the theme "Is it you who will show off Koto City!?", this award was implemented with the goal of rediscovering and communicating the appeal of Koto City from diverse perspectives both inside and outside the ward.

The award featured two categories: the "Message Category," which sought promotional messages symbolizing the "now" of Koto City, and the "Movie Category," which sought expressions of daily life, human activities, and the city's personality in 60 seconds or less. Entries were widely solicited from both professionals and amateurs.

Moving beyond traditional municipal communication, the goal is to discover new charms of Koto City through realistic expressions born from the perspectives of individual residents and creators.

Winning entries will not only be used in official Koto City promotions but will also be continuously disseminated as content that contributes to the city's brand formation and fan creation.

Judges Takuma Takasaki, Creative Director Aya Iwasaki, Copywriter/Creative Director, Sun-Ad Rei Hanada, Planner, Dentsu Creative KANSAI Hiroko Ogura, Freelance Announcer Tomoka Okubo, Mayor of Koto City