Sendenkaigi Launches New Brand 'Noren Kaigi' to Provide Information Connecting Non-Financial Information and Corporate Value

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Tomoya Takahashi) has launched a new brand, "Noren Kaigi."

Amidst the progress of M&A, business succession, and corporate restructuring, "Noren Kaigi" is a business media that uses "noren" (goodwill) as an accounting concept as an entry point to traverse areas related to corporate valuation and capital markets, such as IR, M&A, business succession, and IPOs, connecting "non-financial value" including human capital and brands.

What is 'Noren Kaigi'?

Amidst the progress of M&A, business succession, and corporate restructuring, the concept of "noren" (goodwill) is once again drawing attention.

While "noren" in accounting is recorded as the difference between the acquisition price and net assets, its true nature is also an evaluation of the excess earning power expected in the future. Intangible values such as a company's customer base, human resources, organizational culture, trust, and brand power are elements that underpin this "noren." These values influence corporate value not only at the time of acquisition but also in day-to-day management and information disclosure.

"Noren Kaigi" will leverage Sendankaigi's accumulated expertise in the communication domain to disseminate information through articles and events on how to grasp, communicate, and connect these invisible values to enhance corporate value.

'Noren Kaigi' Special Website Launched

Click here for the website

A special website for "Noren Kaigi" has been launched within "AdverTimes.", a media operated by Sendankaigi. It will disseminate the latest trends, including information on seminars and events, related news, and interviews on successful cases.

Key Keywords

・Corporate Value Enhancement ・Visualization of Intangible Assets ・Disclosure of Non-Financial Information ・Integrated Reports / IR Strategy ・M&A ・Business Succession ・IPO ・Corporate Branding ・Reputation Management

About Sendenkaigi

Sendenkaigi Co., Ltd. has developed diverse businesses including publishing, education, events, awards, and consulting, starting with the monthly magazine "Sendenkaigi" first published in 1954. Through the publication of specialized magazines such as "Sendenkaigi," "Hansoku Kaigi," "Koho Kaigi," "Brain," and "Kankyo Business," and the operation of the web media "AdverTimes.", it disseminates the latest trends and practical knowledge related to marketing, creative, and environment. In addition, it provides courses and training programs attended by approximately 100,000 people annually, focusing on developing next-generation talent.

【Contact Information for this matter】

Sendenkaigi Co., Ltd. "Noren Kaigi" Editorial Department

TEL: 03-3475-3010 (Reception hours 9:00-18:00*)

houjin@sendenkaigi.com

*10:00-18:00 (excluding Saturdays, Sundays, and national holidays)