[New Book Announcement] 'People Who Don't Plan Succeed: The Make-It-Work Career Theory' (by Hiroki Nakamura) on sale April 14
Sendenkaigi will release a new career book by creator Hiroki Nakamura, advocating for an action-first, 'make-it-work' approach.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 19:14 (128h 42m after Collected)
Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tomoya Takahashi), a specialized publisher in advertising and marketing, will release "People Who Don't Plan Succeed: The Make-It-Work Career Theory" on April 14th at major bookstores nationwide and online bookstores. Why did a young dropout rapidly grow into an advertising creator? This book introduces the methodology of "jumping in before planning" and "making it work along the way," which is especially effective in this VUCA era where the future is hard to see, through rich real-life experiences. From an author who is now active as a manager, investor, and radio program host, this book is packed with career hints.
Cover illustration: Kazuhiko Shimamoto, Book design: Bunpei Yorifuji
No special skills, a deviation value of 35,
a dropout in job hunting.
How did such a young person
go from working part-time 3 days a week to becoming a Dentsu employee,
grow rapidly as an advertising creator,
and start multiple companies?
While laughing at numerous failure stories,
readers will find themselves gaining the courage to act.
A business book recommended by Takafumi Horie and approved by the passionate manga artist Kazuhiko Shimamoto!
Release date: April 14, 2026
Author: Hiroki Nakamura
Publisher: Sendenkaigi
Price: 2,420 yen (Base price 2,200 yen + tax)
ISBN: 978-4-88335-651-5
Format: 46 size / 372 pages
Introduction of contents
No special skills, a deviation value of 35, a dropout in job hunting. How did such a young person go from working part-time 3 days a week to becoming a Dentsu employee, winning over 300 awards as an advertising creator, and starting multiple companies? The secret lay in his lack of planning—jumping haphazardly into anything. Jump before you look, take massive action, and fail massively. He develops this way of living, making corrections along the way, as his "Make-It-Work Career Theory." While laughing at the author's numerous stories of failure, it is a book that gives you the courage to act before you know it.
This book is recommended for:
- People in their 20s who can't find what they want to do and can't take the first step
- People in their 30s and 40s who lack a sense of growth and feel anxious if they should stay as they are
- People interested in side hustles, entrepreneurship, or parallel careers (holding multiple jobs)
It responds to the worries of a wide range of business people, from young professionals to mid-career employees.
[Cover Story] The soul of Kazuhiko Shimamoto's 'Hoero Pen' in a business book!
The cover illustration was borrowed from 'Hoero Pen' (Shogakukan) by Kazuhiko Shimamoto, known for his numerous passionate manga works. 'Hoero Pen' is a hilarious and passionate story caused by a manga artist protagonist and his assistant colleagues.
The author, Mr. Nakamura, has been a huge fan of Mr. Shimamoto for many years, and feeling that "the philosophy of this book perfectly matches Mr. Shimamoto's spirit," he fervently approached him. He personally selected this illustration from among many Shimamoto works as the "one panel that symbolizes this book," making this cover a reality. The powerful line of the protagonist Moyuru Honoo, "If you don't do it, you'll never know for the rest of your life!!", is exactly the message of this book.
Author Profile
Hiroki Nakamura
Representative Partner, PARTY STARTUP STUDIO FUND / Creative Director and Founder, PARTY / CEO, combo / Guest Executive Creative Director, Dentsu Digital / Executive Creative Director, FIELD MANAGEMENT EXPAND / Director, Preventive Medicine Awareness Association
Born in Tochigi Prefecture in 1979. After 10 years of success as a creator at Dentsu, he went independent and founded the creative company PARTY for advertising and space in 2011. As a creative director strong in digital advertising and marketing, he has won over 300 domestic and international awards, including Cannes Lions, and has extensive experience as a jury member. After experiencing startup business creation and numerous investments, he plans to launch the PARTY STARTUP STUDIO FUND in 2026. He will mainly provide funding and accompaniment for zero-to-one startups. Host and personality of TOKYO FM's "Sawamoto & Gonpa's Because It Ends Soon".
Table of Contents (Excerpt)
Chapter 1: Let's start by jumping in
"Jump before you look" is highly effective / Think about expected value rather than risk / No one remembers failures anyway / Ressentiment against weak will / Meeting a benefactor / Treasure is buried beyond "It seems a bit impossible" / The method that won 300 advertising awards / It's more profitable to carelessly embarrass yourself / Worrying...
Cover illustration: Kazuhiko Shimamoto, Book design: Bunpei Yorifuji
No special skills, a deviation value of 35,
a dropout in job hunting.
How did such a young person
go from working part-time 3 days a week to becoming a Dentsu employee,
grow rapidly as an advertising creator,
and start multiple companies?
While laughing at numerous failure stories,
readers will find themselves gaining the courage to act.
A business book recommended by Takafumi Horie and approved by the passionate manga artist Kazuhiko Shimamoto!
Release date: April 14, 2026
Author: Hiroki Nakamura
Publisher: Sendenkaigi
Price: 2,420 yen (Base price 2,200 yen + tax)
ISBN: 978-4-88335-651-5
Format: 46 size / 372 pages
Introduction of contents
No special skills, a deviation value of 35, a dropout in job hunting. How did such a young person go from working part-time 3 days a week to becoming a Dentsu employee, winning over 300 awards as an advertising creator, and starting multiple companies? The secret lay in his lack of planning—jumping haphazardly into anything. Jump before you look, take massive action, and fail massively. He develops this way of living, making corrections along the way, as his "Make-It-Work Career Theory." While laughing at the author's numerous stories of failure, it is a book that gives you the courage to act before you know it.
This book is recommended for:
- People in their 20s who can't find what they want to do and can't take the first step
- People in their 30s and 40s who lack a sense of growth and feel anxious if they should stay as they are
- People interested in side hustles, entrepreneurship, or parallel careers (holding multiple jobs)
It responds to the worries of a wide range of business people, from young professionals to mid-career employees.
[Cover Story] The soul of Kazuhiko Shimamoto's 'Hoero Pen' in a business book!
The cover illustration was borrowed from 'Hoero Pen' (Shogakukan) by Kazuhiko Shimamoto, known for his numerous passionate manga works. 'Hoero Pen' is a hilarious and passionate story caused by a manga artist protagonist and his assistant colleagues.
The author, Mr. Nakamura, has been a huge fan of Mr. Shimamoto for many years, and feeling that "the philosophy of this book perfectly matches Mr. Shimamoto's spirit," he fervently approached him. He personally selected this illustration from among many Shimamoto works as the "one panel that symbolizes this book," making this cover a reality. The powerful line of the protagonist Moyuru Honoo, "If you don't do it, you'll never know for the rest of your life!!", is exactly the message of this book.
Author Profile
Hiroki Nakamura
Representative Partner, PARTY STARTUP STUDIO FUND / Creative Director and Founder, PARTY / CEO, combo / Guest Executive Creative Director, Dentsu Digital / Executive Creative Director, FIELD MANAGEMENT EXPAND / Director, Preventive Medicine Awareness Association
Born in Tochigi Prefecture in 1979. After 10 years of success as a creator at Dentsu, he went independent and founded the creative company PARTY for advertising and space in 2011. As a creative director strong in digital advertising and marketing, he has won over 300 domestic and international awards, including Cannes Lions, and has extensive experience as a jury member. After experiencing startup business creation and numerous investments, he plans to launch the PARTY STARTUP STUDIO FUND in 2026. He will mainly provide funding and accompaniment for zero-to-one startups. Host and personality of TOKYO FM's "Sawamoto & Gonpa's Because It Ends Soon".
Table of Contents (Excerpt)
Chapter 1: Let's start by jumping in
"Jump before you look" is highly effective / Think about expected value rather than risk / No one remembers failures anyway / Ressentiment against weak will / Meeting a benefactor / Treasure is buried beyond "It seems a bit impossible" / The method that won 300 advertising awards / It's more profitable to carelessly embarrass yourself / Worrying...