Seeking Corporate Sponsors for the 64th Senden Kaigi Award

Senden Kaigi Co., Ltd. (Headquarters: Minato Ward, Tokyo / President and Representative Director: Tomoya Takahashi) has begun accepting applications for corporate sponsors for the 64th "Senden Kaigi Award," Japan's largest public advertising award competition.

“We want words that capture attention for new products that are not yet known to the world.”

“We want to re-examine the 'obvious' aspects of classic products from new perspectives.”

“We want to create touchpoints that make Gen Z and Alpha generations want to talk in their own words.”

This award invites participation from companies and organizations aiming to increase recognition of their products and services, strengthen promotions, and create opportunities for interaction with creative talent.

■ About the Senden Kaigi Award

The Senden Kaigi Award website is here

The "Senden Kaigi Award" is hosted by the monthly magazine "Senden Kaigi" and is a public advertising award where participants submit advertising idea proposals in the form of catchphrases or storyboards/scripts. It began in 1962 to commemorate the 100th issue of "Senden Kaigi" magazine and has since been held with the aim of inspiring young copywriters, discovering and nurturing talent, and raising the awareness of copywriters. It is now known as a "gateway for copywriters" and is one of Japan's largest public advertising awards.

It is valued as an opportunity to create creative value in corporate marketing and branding by widely soliciting catchphrases and planning ideas for advertising challenges provided by sponsoring companies. Approximately 100 judges, active in the forefront of the advertising world, including copywriters, CM planners, and creative directors, serve as judges.

■ About the Challenge