[New Book Announcement] 'Working Words Assembled from Function not Meaning' (By Yasutaka Ide)

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / President: Tomoya Takahashi), which publishes specialized magazines for marketing, advertising, and public relations, will release the book "Working Words Assembled from 'Function' not 'Meaning'" (written by Yasutaka Ide) at major bookstores nationwide and online bookstores on April 2.

Author: Yasutaka Ide ISBN: 978-4-88335-648-5 Price: 2,420 yen (tax included) Release Date: April 2, 2026

Click here for details and purchase.

"Working words" are words equipped with "function," not just meaning. They are words that, simply by being there, change people's feelings and awareness, leading them to action.

Have you ever had trouble putting what you want to convey into words? Felt a lack of sense or vocabulary? Have you ever struggled with such worries?

The key to unraveling that frustration lies in the perspective of "giving function to words."

This book is a volume where the author, active as a copywriter/creative director, organizes the thinking methods and procedures for creating "working words."

The author, who changed careers from a strategic marketer to a copywriter, has compiled what he has thought, noticed, and practiced while facing words in the advertising field, along with many examples.

Words are not a talent; they are something that can be designed. The "function" of working words is "how to create a purpose."

Thinking this way, the author independently analyzed why words reach people using advertising copy and product names as materials. He broke it down into five functions and systematized it as a "functional diagram of working words."

1 Make it easy to understand 2 Symbolize it 3 Move the heart 4 Change the perspective 5 Induce action

Based on these 5 functions, the second half of the book explains them in an easy-to-understand manner with concrete examples.

You will be able to learn not only how to verbalize what you want to convey, but also the mindset and method of creating "functioning words" that move the feelings and actions of the people beyond them.

This is a useful book for anyone who conveys value through words, such as in planning, marketing, advertising, PR, and SNS posting.

Table of Contents Introduction Chapter 1: "Noticing" working words Chapter 2: Understanding the mechanism of words Chapter 3: "Creating" working words Chapter 4: The "function" of working words Chapter 5: "Exercises" for working words Afterword

Yasutaka Ide IDEPEN Inc. Copywriter / Creative Director Joined Hakuhodo in 2004, transitioned to copywriter in 2008 after working in the marketing department, and joined Hakuhodo Kettle in 2020. Established IDEPEN in 2025. As a creative director specializing in "word techniques" cultivated as a copywriter, he has handled numerous advertising ca