B3 League: Tokyo United Basketball Club and Sen Corporation Sign Supporting Company Agreement

Sen Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Nobuaki Chiba), a provider of the comprehensive childcare tech service "Hai-Cheese!" which aims to create children's happiness through the power of photography and food, is pleased to announce that it has entered into a Supporting Company agreement with the Tokyo United Basketball Club, a B3 League team operated by Tokyo United Basketball Club Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director and President: Kentaro Iemoto).

## Background of the Supporting Company Agreement
Under its corporate slogan "Minna, Egao ni naa re." (Everyone, smile!), Sen Corporation has been delivering moments of children's growth to families through photography. By recording and sharing the serious expressions and smiles children show in their daily activities, we connect irreplaceable memories to the future.

Tokyo United Basketball Club is working towards its goal of becoming "a club that creates new encounters through basketball and entertainment, and fosters new connections (communities) in the global city of TOKYO." In addition to the activities of its top team, it actively engages in youth development, such as operating schools. We strongly empathize with their commitment to nurturing children's dreams and contributing to the revitalization of the local community, which has led to the conclusion of this Supporting Company agreement.

Under this agreement, we will leverage our accumulated expertise in photography and sales to capture and document the activities of children attending the club's schools.
Through photography, we will record their dedication to sports and support their dreams.

## About Tokyo United Basketball Club
Tokyo United Basketball Club is a professional basketball club belonging to the B3 League, with its home town in Koto-ku, Tokyo.

Aiming to create "TOKYO's new community" connected through basketball and sports, the club contributes to the healthy growth of local children and the revitalization of the community through its academy and school programs, in addition to the activities of its top team.

Tokyo United Basketball Club Official Homepage: https://tubc.tokyo/

Keywords: Basketball, Children, Sports, Community, Childcare Tech, Education, Professional Photographer, Photography, Tokyo, Kanto