B.LEAGUE Bambitious Nara and Sen Co., Ltd. Conclude Support Company Agreement
Sen Co., Ltd., which provides the comprehensive childcare tech service 'HICHEESE!' aiming to create children's happiness through the power of photos and food, has announced the conclusion of a support company agreement with Bambitious Nara, a B.LEAGUE professional basketball club operated by Bambitious Nara Co., Ltd. This partnership leverages Sen Co., Ltd.'s photography expertise to support Bambitious Nara's school activities and foster children's dreams.
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- 📰 Published: April 1, 2026 at 20:00
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Sen Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Nobuaki Chiba; hereinafter, 'the Company'), which provides the comprehensive childcare tech service 'HICHEESE!' aiming to create children's happiness through the power of photos and food, is pleased to announce that it has concluded a support company agreement with Bambitious Nara, a B.LEAGUE professional basketball club operated by Bambitious Nara Co., Ltd. (Headquarters: Nara City, Nara Prefecture; President & CEO: Shinji Kato).
Background of the Support Company Agreement
Under the corporate slogan 'Everyone, smile!', Sen Co., Ltd. has delivered moments of children's growth to families through photographs. By recording and sharing the serious expressions and smiles children show in their daily activities, we connect irreplaceable memories to the future.
Bambitious Nara, with its club philosophy 'Contribute to the happiness of all people involved with Bambitious Nara and the development of the local community,' is actively engaged in nurturing the next generation through school operations in addition to its top team activities. We strongly empathize with their stance of fostering children's dreams through basketball and contributing to the revitalization of the local community, which led to the conclusion of this support company agreement.
Under this agreement, the Company will utilize its accumulated know-how in photography and sales to photograph and record the activities of children attending the school.
Through photographs, we will record their dedication to sports and support children's dreams.
About Bambitious Nara
Bambitious Nara is a professional basketball club belonging to the B.LEAGUE, based in Nara City, Nara Prefecture.
In addition to the top team's activities, it contributes to the healthy development of local children and the revitalization of the local community through its school business.
Bambitious Nara Official Website: https://bambitious.jp/
About HICHEESE!
'HICHEESE!' (https://www.8122.jp/) is an internet photo service operated by Sen Co., Ltd.
It contracts with kindergartens, nursery schools, children's centers, elementary schools, and other organizations nationwide, providing a service where professional photographers capture event photos that can be viewed and purchased online 24 hours a day.
Currently, it is used by approximately 10,000 organizations and 3 million children nationwide. Moving forward, under the mission of 'creating children's happiness through the power of photos and food,' the company will continue to develop businesses that comprehensively support the childcare support domain, including childcare ICT, album production, graduation movies, and anniversary businesses.
Sen Co., Ltd. Company Profile
President & CEO: Nobuaki Chiba
Headquarters: Otemachi Financial City Grand Cube, 1-3-1 Otemachi, Chiyoda-ku, Tokyo
Established: October 2004
Business Activities: Internet photo service 'HICHEESE!', school lunch and food education service 'HICHEESE! Okawari', album production, childcare ICT business, anniversary business
Corporate Website: https://sencorp.co.jp/
Contact for this matter
Sen Co., Ltd. Public Relations
E-MAIL: pr@sencorp.co.jp
Background of the Support Company Agreement
Under the corporate slogan 'Everyone, smile!', Sen Co., Ltd. has delivered moments of children's growth to families through photographs. By recording and sharing the serious expressions and smiles children show in their daily activities, we connect irreplaceable memories to the future.
Bambitious Nara, with its club philosophy 'Contribute to the happiness of all people involved with Bambitious Nara and the development of the local community,' is actively engaged in nurturing the next generation through school operations in addition to its top team activities. We strongly empathize with their stance of fostering children's dreams through basketball and contributing to the revitalization of the local community, which led to the conclusion of this support company agreement.
Under this agreement, the Company will utilize its accumulated know-how in photography and sales to photograph and record the activities of children attending the school.
Through photographs, we will record their dedication to sports and support children's dreams.
About Bambitious Nara
Bambitious Nara is a professional basketball club belonging to the B.LEAGUE, based in Nara City, Nara Prefecture.
In addition to the top team's activities, it contributes to the healthy development of local children and the revitalization of the local community through its school business.
Bambitious Nara Official Website: https://bambitious.jp/
About HICHEESE!
'HICHEESE!' (https://www.8122.jp/) is an internet photo service operated by Sen Co., Ltd.
It contracts with kindergartens, nursery schools, children's centers, elementary schools, and other organizations nationwide, providing a service where professional photographers capture event photos that can be viewed and purchased online 24 hours a day.
Currently, it is used by approximately 10,000 organizations and 3 million children nationwide. Moving forward, under the mission of 'creating children's happiness through the power of photos and food,' the company will continue to develop businesses that comprehensively support the childcare support domain, including childcare ICT, album production, graduation movies, and anniversary businesses.
Sen Co., Ltd. Company Profile
President & CEO: Nobuaki Chiba
Headquarters: Otemachi Financial City Grand Cube, 1-3-1 Otemachi, Chiyoda-ku, Tokyo
Established: October 2004
Business Activities: Internet photo service 'HICHEESE!', school lunch and food education service 'HICHEESE! Okawari', album production, childcare ICT business, anniversary business
Corporate Website: https://sencorp.co.jp/
Contact for this matter
Sen Co., Ltd. Public Relations
E-MAIL: pr@sencorp.co.jp