Partnership with Marketing Company "Namiya": Launch of "Global Market Design" to Support Overseas Expansion of Japanese Products and Services

Global Community Company SemiLattice LLC (hereinafter "SemiLattice," Representative Director: Kaoru Kamata) has formed a strategic partnership with marketing company Namiya Inc. (Headquarters: Meguro-ku, Tokyo, Representative Directors: Takumi Sugawara / Shinichi Morimoto, hereinafter "Namiya") to launch "Global Market Design," a partner business that supports the localization and overseas expansion of Japanese companies' products and services.

As a "Global Community Company," SemiLattice boasts a network of approximately 3,800 Japanese residents in 54 countries worldwide, enabling the formation of teams that can leverage local culture, trend sensibilities, and connections in target markets. Furthermore, its members possess diverse expertise, including backgrounds in advertising/PR agencies, newspaper journalism, and travel agencies, allowing for the assignment of optimal members to each project by combining local insights and skills.

Namiya, the collaborating marketing company, specializes in strategic design for product and service positioning and messaging to ensure market acceptance. It will be responsible for designing strategies to adapt SemiLattice members' knowledge and connections to local conditions.

As the first initiative, a business for sourcing and selling Japanese matcha will commence in London, UK, where Representative Kamata also resides. Through wholesale distribution to multiple cafes and restaurants in central London, the expansion of Japanese matcha in the local market is being fully initiated. Project inquiries are currently being accepted, so please contact us if interested.

*For details on achievements, please contact us via the inquiry information at the end of the release.

About the Background of Implementation

In recent years, Japanese services, products, and even the entire culture, such as anime, matcha, and sumo, have gradually gained attention overseas. However, SemiLattice, which includes many Japanese expatriates, often feels frustrated, thinking, "It would be great if more good things from Japan could be communicated."

From a corporate perspective, it is often heard that companies face problems during overseas expansion, such as not being accepted in the market due to a lack of local perspective, or failing to expand due to the absence of a viable business strategy.

This partnership aims to reinforce both insights and strategy, addressing areas where a one-sided approach would fail. It will adapt Japanese services and products to local markets, handle everything from sales channel development to sales, and strategically achieve revenue generation in the local market.

Furthermore, while overseas expansion traditionally required significant human and financial resources, there are many attractive services and products even among small and medium-sized enterprises.

As the Japanese market shrinks due to the declining birthrate, the importance of overseas expansion is increasing for many companies. However, the difficulty of generating sales and establishing a viable business locally after entering overseas markets remains high. We aim to create a world where companies without local subsidiaries, and even those that are not large corporations, can expand overseas, contributing to conveying the charm of Japan to the world, even if only a little.

Service Examples

Marketing company Namiya specializes in product strategy design consulting, having previously handled new product development, buzz creation, and perception changes primarily within Japan.

SemiLattice, on the other hand, is a global community company with a network of approximately 3,800 people across 54 countries. Leveraging the strengths and expertise of its members, it has promoted various projects in overseas markets, such as planning and executing Japanese taiko drum performances in London, and supporting public relations for a Japanese culture promotion project at the "UK Ekiden" held in the UK. Furthermore, it has accumulated expertise in project promotion and team building in global environments through PR and branding support, and business commercialization support for Japanese companies expanding overseas.

Through this partnership, Namiya's "strategic design capabilities" and SemiLattice's "global network and human resource base" will be combined to establish an execution system in overseas markets. Appropriate personnel will be selected for each project and organized into local teams. By building flexible teams according to market characteristics and phases, the accuracy and speed of strategy execution will be enhanced.

Initially, we will focus on expanding transactions within the UK, with future plans to expand to Europe, North America, and Asia.

【Service Examples】*In the case of the UK

PR Consulting Leveraging insights into local culture, customs, and trends that can only be understood by actually living there, we propose approaches for positioning and messaging that will be accepted in the local market, from both Japanese and local perspectives.

Test Marketing Support Before full-scale expansion, we organize tasting events, etc., inviting local residents.