Sekirara Card Releases Special Movie on "Heartbreak" Theme Featuring Reality Show Stars! Reservations Also Start for Experiential Exhibition Event "Heartbreak Museum"
Sekirara Card Inc. is hosting its first experiential exhibition, "Heartbreak Museum," in Daikanyama from April 17-20, 2026, to explore themes of heartbreak. Coinciding with the event's reservation launch, they released a special movie "SEKIRARA TALK" featuring individuals from reality dating shows sharing their personal heartbreak experiences. The museum aims to offer a positive perspective on heartbreak through various exhibits and content.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 03:00
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 22:59 (363h 24m after Collected)
Sekirara Card Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Saya Fujiwara) will open its first experiential exhibition event, "Heartbreak Museum," in Daikanyama for four days from April 17th to 20th, coinciding with "Heartbreak Day" on April 20th. To mark the start of reservations on April 2nd, they have released a special movie titled "SEKIRARA TALK," featuring individuals who experienced serious relationships on reality dating shows sharing their candid heartbreak stories.
Special Movie URL: https://youtu.be/GSB--CMOQhY
"Heartbreak Museum" Reservation Site: https://luma.com/m6t2vam8
◾️ An Experiential Exhibition Event to Re-examine "Heartbreak" from Various Angles
Sekirara Cards are communication cards designed to deepen relationships with partners, family, and oneself. They are intended to initiate honest conversations that are usually difficult to have, prompted by the "questions" written on the cards. With 8 types of collections that can be chosen based on relationship status and emotional state, they are used by over 100,000 people worldwide with the aim of creating "opportunities to speak one's true feelings." In just over two years since their establishment in November 2023, their Instagram Reels have garnered over 60 million total plays across social media and approximately 50,000 followers.
SEKIRARA CARD focuses on the lack of spaces for support after heartbreak and will open the experiential exhibition event "Heartbreak Museum" to coincide with "Heartbreak Day" on April 20th. The event will feature various content related to "heartbreak," including the latest research on heartbreak in Japan, explanations of mind care techniques for when one is heartbroken by experts, perspectives on heartbreak from individuals who experienced candid relationships on reality dating shows, and "letters to ex-lovers" from approximately 200 Sekirara Card users. Finally, participants can also write their own letters and post them in the "Heartbreak Post" at the venue. The goal is to provide an opportunity for as many people as possible to view heartbreak more positively. Reservations began on the special website on April 2nd.
◾️Special movie released featuring those who had candid romances on reality dating shows!
To coincide with the reservation start, a movie has been released depicting the honest records of four individuals who appeared on reality dating shows such as "THE BOYFRIEND" and "LOVE TRANSIT," as they confronted "heartbreak" and "themselves." The movie features their genuine answers to questions like, "How many times have you experienced heartbreak in your life?", "Can you remain friends after breaking up?", and "What did you learn from heartbreak?". It offers insights from their perspectives, born from their serious romantic experiences on reality dating shows. The letters written by the four individuals in the movie are also planned to be exhibited at the "Heartbreak Museum." Special content will also be showcased at the exhibition venue.
■Cast
Otoha (@otosan_inkcat)
Born in 2002, from Shizuoka Prefecture. Graduated from a fashion vocational school this spring. Gained attention for her earnestness on a certain reality dating show. Despite growing up in an overprotective household, she rebelled against her parents and plunged into a harsh environment, experiencing a period of delinquency. She wishes to engage in rehabilitation and enlightenment activities for families with toxic parents. She aims for multifaceted activities beyond the apparel industry.
【Comment】
I think this has given me a good opportunity to reflect on my past! I hope to use heartbreak as a stepping stone for self-growth and meet an even more wonderful partner!
Hiroya Okamoto (@hiroya_fm)
Born in 1995 in Sapporo, Hokkaido. After interning at Tadao Ando Architects and studying abroad in London, he graduated from Hokkaido University's Department of Architecture and Building Science. He was involved in store designs worldwide at OWNDAYS before participating as an art director at teamLab for art projects in Tokyo, Kyoto, Singapore, and Abu Dhabi. He will appear in Netflix's "THE BOYFRIEND Season 2" in 2026. Currently based in Tokyo, he works independently, focusing on art direction and design, and creates work across various domains from space and graphics to products and photography.
【Comment】
The cast members' perspectives on heartbreak were all so different and very engaging. I hope everyone can enjoy it while recalling their own experiences. (By the way, maybe I should have smiled a little more... haha)
Hinako (@hinako.asakura)
Born in 1997, raised in Hokkaido. Her social media presence began after participating in the reality dating show "Love Transit 3." She currently works in HR at an apparel company while sharing content focused on daily life and fashion.
【Comment】
Heartbreak is often perceived negatively, but for me, each experience is an irreplaceable memory. I'd be happy if this project inspires even one person to think that maybe past loves were also good things!
Tomohiro (@tomoaki_0214)
Born February 14, 1994, from Miyagi Prefecture. Appeared on Netflix's reality dating show "The Boyfriend season2."
His cheerful, unpretentious, and approachable character has earned him praise from a passionate fanbase. He is a big idol fan and is expanding his fan activities.
【Comment】
Heartbreak is truly painful and agonizing, and it's easy to become self-centered thinking, 'No one understands how I feel!!' But if you come to the Heartbreak Museum, you'll realize you're not alone! I hope everyone who visits can find a slightly more positive perspective on heartbreak.
【Event Overview】
Event Name: Heartbreak Museum by SEKIRARA CARD
Dates: Friday, April 17, 2026 - Monday, April 20, 2026
Hours: 11:00 AM - 7:00 PM (※Advance reservations prioritized)
Admission: Free (※Advance reservations prioritized / Closes at 5:00 PM on the final day)
Location: Shibuya Ten Space Daikanyama Sarugaku
(25-3 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033)
Access: 5-minute walk from Daikanyama Station
Reservation Site: https://luma.com/m6t2vam8
■What is SEKIRARA CARD?
"SEKIRARA CARD" is a communication card that deepens interpersonal relationships. They sell 8 types of card series and have achieved over 60 million total Reel plays and approximately 50,000 followers on social media platforms like Instagram. They are also engaged in initiatives to enhance communication quality, such as dialogue-based workshops and video content production.
■Sekirara Card Company Outline
Company Name: Sekirara Card Inc.
Representative: Saya Fujiwara, Representative Director
Established: November 1, 2023
Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0033
Official Website: https://sekiraracard.com/
Instagram: @sekiraracard
TikTok: @sekiraracard
YouTube: @sekiraracard
X: @sekiraracard
Special Movie URL: https://youtu.be/GSB--CMOQhY
"Heartbreak Museum" Reservation Site: https://luma.com/m6t2vam8
◾️ An Experiential Exhibition Event to Re-examine "Heartbreak" from Various Angles
Sekirara Cards are communication cards designed to deepen relationships with partners, family, and oneself. They are intended to initiate honest conversations that are usually difficult to have, prompted by the "questions" written on the cards. With 8 types of collections that can be chosen based on relationship status and emotional state, they are used by over 100,000 people worldwide with the aim of creating "opportunities to speak one's true feelings." In just over two years since their establishment in November 2023, their Instagram Reels have garnered over 60 million total plays across social media and approximately 50,000 followers.
SEKIRARA CARD focuses on the lack of spaces for support after heartbreak and will open the experiential exhibition event "Heartbreak Museum" to coincide with "Heartbreak Day" on April 20th. The event will feature various content related to "heartbreak," including the latest research on heartbreak in Japan, explanations of mind care techniques for when one is heartbroken by experts, perspectives on heartbreak from individuals who experienced candid relationships on reality dating shows, and "letters to ex-lovers" from approximately 200 Sekirara Card users. Finally, participants can also write their own letters and post them in the "Heartbreak Post" at the venue. The goal is to provide an opportunity for as many people as possible to view heartbreak more positively. Reservations began on the special website on April 2nd.
◾️Special movie released featuring those who had candid romances on reality dating shows!
To coincide with the reservation start, a movie has been released depicting the honest records of four individuals who appeared on reality dating shows such as "THE BOYFRIEND" and "LOVE TRANSIT," as they confronted "heartbreak" and "themselves." The movie features their genuine answers to questions like, "How many times have you experienced heartbreak in your life?", "Can you remain friends after breaking up?", and "What did you learn from heartbreak?". It offers insights from their perspectives, born from their serious romantic experiences on reality dating shows. The letters written by the four individuals in the movie are also planned to be exhibited at the "Heartbreak Museum." Special content will also be showcased at the exhibition venue.
■Cast
Otoha (@otosan_inkcat)
Born in 2002, from Shizuoka Prefecture. Graduated from a fashion vocational school this spring. Gained attention for her earnestness on a certain reality dating show. Despite growing up in an overprotective household, she rebelled against her parents and plunged into a harsh environment, experiencing a period of delinquency. She wishes to engage in rehabilitation and enlightenment activities for families with toxic parents. She aims for multifaceted activities beyond the apparel industry.
【Comment】
I think this has given me a good opportunity to reflect on my past! I hope to use heartbreak as a stepping stone for self-growth and meet an even more wonderful partner!
Hiroya Okamoto (@hiroya_fm)
Born in 1995 in Sapporo, Hokkaido. After interning at Tadao Ando Architects and studying abroad in London, he graduated from Hokkaido University's Department of Architecture and Building Science. He was involved in store designs worldwide at OWNDAYS before participating as an art director at teamLab for art projects in Tokyo, Kyoto, Singapore, and Abu Dhabi. He will appear in Netflix's "THE BOYFRIEND Season 2" in 2026. Currently based in Tokyo, he works independently, focusing on art direction and design, and creates work across various domains from space and graphics to products and photography.
【Comment】
The cast members' perspectives on heartbreak were all so different and very engaging. I hope everyone can enjoy it while recalling their own experiences. (By the way, maybe I should have smiled a little more... haha)
Hinako (@hinako.asakura)
Born in 1997, raised in Hokkaido. Her social media presence began after participating in the reality dating show "Love Transit 3." She currently works in HR at an apparel company while sharing content focused on daily life and fashion.
【Comment】
Heartbreak is often perceived negatively, but for me, each experience is an irreplaceable memory. I'd be happy if this project inspires even one person to think that maybe past loves were also good things!
Tomohiro (@tomoaki_0214)
Born February 14, 1994, from Miyagi Prefecture. Appeared on Netflix's reality dating show "The Boyfriend season2."
His cheerful, unpretentious, and approachable character has earned him praise from a passionate fanbase. He is a big idol fan and is expanding his fan activities.
【Comment】
Heartbreak is truly painful and agonizing, and it's easy to become self-centered thinking, 'No one understands how I feel!!' But if you come to the Heartbreak Museum, you'll realize you're not alone! I hope everyone who visits can find a slightly more positive perspective on heartbreak.
【Event Overview】
Event Name: Heartbreak Museum by SEKIRARA CARD
Dates: Friday, April 17, 2026 - Monday, April 20, 2026
Hours: 11:00 AM - 7:00 PM (※Advance reservations prioritized)
Admission: Free (※Advance reservations prioritized / Closes at 5:00 PM on the final day)
Location: Shibuya Ten Space Daikanyama Sarugaku
(25-3 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033)
Access: 5-minute walk from Daikanyama Station
Reservation Site: https://luma.com/m6t2vam8
■What is SEKIRARA CARD?
"SEKIRARA CARD" is a communication card that deepens interpersonal relationships. They sell 8 types of card series and have achieved over 60 million total Reel plays and approximately 50,000 followers on social media platforms like Instagram. They are also engaged in initiatives to enhance communication quality, such as dialogue-based workshops and video content production.
■Sekirara Card Company Outline
Company Name: Sekirara Card Inc.
Representative: Saya Fujiwara, Representative Director
Established: November 1, 2023
Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0033
Official Website: https://sekiraracard.com/
Instagram: @sekiraracard
TikTok: @sekiraracard
YouTube: @sekiraracard
X: @sekiraracard