Sekirara Card Releases Special Movie on "Heartbreak" Theme Featuring Reality Show Participants! Reservations Start for Experiential Exhibition Event "Heartbreak Museum"

Sekirara Card Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Saya Fujiwara) will open its first experiential exhibition event, "Heartbreak Museum," in Daikanyama for four days from April 17th to 20th, coinciding with "Heartbreak Day" on April 20th. In line with the start of reservations on April 2nd, they have released a special movie "SEKIRARA TALK" where individuals who experienced genuine love on reality dating shows share their frank heartbreak episodes.


Special Movie URL: https://youtu.be/GSB--CMOQhY

"Heartbreak Museum" Reservation Site: https://luma.com/m6t2vam8


◾️ The First Experiential Exhibition Event to Re-examine "Heartbreak" from Various Angles
Sekirara Card is a communication card designed to deepen relationships with partners, family, and oneself. It aims to initiate honest conversations that are usually difficult to have, triggered by "questions" written on the cards. With 8 types of collections that can be chosen according to the relationship and emotional state, it is used by over 100,000 people worldwide with the goal of creating "opportunities to speak honestly." In just over 2 years since its establishment in November 2023, its Instagram Reels have garnered over 60 million total views across social media and approximately 50,000 followers.

Focusing on the lack of care spaces after experiencing heartbreak, SEKIRARA CARD will open the experiential exhibition event "Heartbreak Museum" to coincide with "Heartbreak Day" on April 20th. The event will feature various content related to "heartbreak," including the latest research on heartbreak in Japan, explanations of mind care for when one is heartbroken by experts, perspectives on heartbreak from individuals who experienced intense love on reality dating shows, and "Letters to an Ex-Lover" from approximately 200 Sekirara Card users. Finally, participants can write their own letters and drop them in the "Heartbreak Post" at the venue. We aim to provide an opportunity for as many people as possible to view heartbreak in a more positive light. Reservations started on the special website from April 2nd.

◾️ Special Movie Released Featuring Frank Accounts of Love from Reality Show Participants!
To coincide with the start of reservations, a movie has been released depicting the honest records of 4 individuals who have appeared in reality dating shows such as "THE BOYFRIEND" and "LOVE TRANSIT," as they faced "heartbreak" and "themselves." They answer questions like "How many times have you experienced heartbreak in your life?", "Can you stay friends after breaking up?", and "What did you learn from heartbreak?" Each person answers honestly. This movie offers insights from those who experienced genuine love on reality dating shows. The letters written by the four individuals in the movie are scheduled to be exhibited at the "Heartbreak Museum." Special content will also be released at the exhibition venue.

■ Cast

**OTOHA (@otosan_inkcat)**
Born in 2002, from Shizuoka Prefecture. Graduated from a fashion vocational school this spring. Gained attention for her devotion on a certain reality dating show. Although raised in an overprotective household, she rebelled against her parents and plunged into a harsh environment, leading to a past period of delinquency. She aims to engage in rehabilitation and awareness activities for families with toxic parents. She intends to be active in multiple fields beyond the apparel industry.

**[Comment]**
I think this was a great opportunity to look back on my past! I hope to use heartbreak as a stepping stone for self-growth and find an even more wonderful partner!

**Hiroya Okamoto (@hiroya_fm)**
Born in 1995 in Sapporo, Hokkaido. After interning at Tadao Ando Architect & Associates and studying abroad in London, he graduated from Hokkaido University's Department of Architectural Planning. After working on store designs worldwide at OWNDAYS, he participated in art projects in Tokyo, Kyoto, Singapore, and Abu Dhabi as an Art Director at teamLab. In 2026, he will appear in Netflix's "THE BOYFRIEND Season 2." Currently based in Tokyo, he works independently, focusing on art direction and design, crossing domains from space and graphics to products and photography.

**[Comment]**
The participants' perspectives on heartbreak were varied and very engaging. I hope everyone enjoys it while recalling their own experiences.
(By the way, shouldn't I have smiled a little more...? haha)

**Hinako (@hinako.asakura)**
Born in 1997, raised in Hokkaido. Her activity on Instagram began after participating in the reality dating program "Love Transit 3." She currently works in HR at an apparel company while also sharing content focused on daily life and fashion.

**[Comment]**
Heartbreak is often perceived negatively, but for me, each one is an irreplaceable memory. I would be happy if this project makes even one person feel that past loves might have been good things too!

**Tomoaki (@tomoaki_0214)**
Born February 14, 1994, from Miyagi Prefecture. Appeared in Netflix's reality dating show "The Boyfriend season2."

He is praised by some enthusiastic fans for his cheerful, unpretentious, and approachable character. He loves idols and is constantly expanding his activities in the "otaku" culture.

**[Comment]**
Heartbreak is truly painful and difficult, and it's common to become self-centered thinking "No one understands how I feel!!" But if you come to the Heartbreak Museum, you'll realize you're not alone! I hope visitors can view heartbreak a little more positively.


**[Event Outline]**
Event Name: Heartbreak Museum by SEKIRARA CARD
Dates: Friday, April 17, 2026 - Monday, April 20, 2026
Hours: 11:00 - 19:00 (※Prior reservation preferred)
Admission Fee: Free (※Prior reservation preferred / Final day until 17:00)
Location: SHIBUTEN SPACE Daikanyama Sarugaku
(25-3 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033)
Access: 5 minutes on foot from Daikanyama Station
Reservation Site: https://luma.com/m6t2vam8


■ What is SEKIRARA CARD
"SEKIRARA CARD" is a communication card that deepens interpersonal relationships. They sell 8 series of cards, and on social media like Instagram, their reels have garnered over 60 million total views and they have approximately 50,000 followers. They are developing initiatives to improve communication quality, such as dialogue-based workshops and video content production.

■ Sekirara Card Company Overview
Company Name: Sekirara Card Inc.
Representative: Saya Fujiwara, Representative Director
Established: November 1, 2023
Location: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Official Website: https://sekiraracard.com/
Instagram: @sekiraracard
TikTok: @sekiraracard
YouTube: https://www.youtube.com/@sekiraracard