[Additional Information] CRUSH CRASH PROJECT Collaborates with Official Ambassadors of Interior Lifestyle 2026, Participates in Ambassador Styling Project

Seki Furniture Co., Ltd. (located in Okawa City, Fukuoka Prefecture, President: Hideki Haruta, hereinafter Seki Furniture) is pleased to announce that its interior collection "CRUSH CRASH PROJECT" (hereinafter Crash) will participate in the ambassador styling project "Styled room by ambassadors" at "Interior Lifestyle 2026" to be held at Tokyo Big Sight from June 10 (Wed) to June 12 (Fri), 2026. The exhibition booth for this project is in West Hall 1 (Booth Number: W1-M012).

About the Ambassador Styling Project "Styled room by ambassadors"

This is an exhibition project where official ambassadors of Interior Lifestyle style spaces using exhibitors' products under the theme of "ideal room." It introduces new lifestyle proposals that provide hints for store and sales floor creation.

Collaboration with Three Ambassadors

This time, collaborations with three ambassadors, Eri Notoya, Hidemaru, and Mao Yoneyama, have been realized. Each ambassador selected items from Crash's wide lineup according to their themes and sensibilities. The new ways of presenting Crash products and styling proposals are drawn from the ambassadors' perspectives. Please experience the spaces where each personality shines at the venue.

Introduction of Ambassadors

Eri Notoya

Visual Consultant, Organization and Storage Advisor

https://www.instagram.com/eiriyyy_interior/

"A home that lives richly with love and color, even in small spaces"

Even in limited space, softly partition with cloth and scatter lights to create a comfortable retreat. Even with plenty of favorite furniture and accessories, maintain a light feel with openness and balance. Proposes a home that freely enjoys space and a comfortable lifestyle.

Hidemaru

Room Stylist, Organization and Storage Advisor, Green Advisor

https://www.instagram.com/hidemaroom/

"Ideal room: Things made by people are beautiful"

Growing up in the countryside as a child, fascinated by the beauty woven by plants and nature, and as an adult, influenced by the beauty of man-made objects and forms. All plants in this booth are artificial. Enjoy the beauty of artificial objects, from accessories and furniture to lighting.

Mao Yoneyama

Advertising Model, Organization and Storage Researcher

https://www.instagram.com/sweetstyles_official

"A children's room that fosters preparation and tidying up"

So that children can find, use, and put away things by themselves. A proposal-type children's room for families with preschool children, where daily "I did it!" leads to parent-child conversations.

CRASH Exhibition Booth Proposes Natural Modern Space

Crash will exhibit with a focus on two brands, "OASIS" and "MOOVE." You can see styling that mixes different materials, leveraging the breadth of tastes based on a natural modern style.

Also, the new brand "MOOVE," which has been developed for official release in July 2026, will be unveiled for the first time at Interior Lifestyle 2026. Items with functions such as extension and elevation are displayed with a natural modern design. This is an opportunity to see the actual products before the official release. Please visit the Crash booth.

About CRUSH CRASH PROJECT

An interior collection full of playfulness and experimental spirit created by Seki Furniture's design team. They design products with a focus on creating spaces with gaps and humor that arise from combining items from diverse genres, and making things with carefully selected materials.

> Official Crash Project: https://www.crashproject.jp/

> Official Online Store: https://www.crashgate.jp/

>Instagram: https://www.instagram.com/crashgate_shop/

Exhibition Information: Interior Lifestyle 2026

Dates

June 10 (Wed) - June 12 (Fri), 2026

Hours

10:00-18:00 (until 16:30 on the last day)

Venue

Tokyo International Exhibition Center (Tokyo Big Sight) West Exhibition Hall

Ambassador Project Exhibition Location

West Hall 1 / Booth W1-M012

CRASH Exhibition Area

LIVING / Booth W1-S006

Organizer

Messe Frankfurt Japan Ltd.

・CRASH Exhibition Guide: https://www.crashproject.jp/information/48493/

・Visitor Registration Page: https://interiorlifestyle-tokyo.jp.messefrankfurt.com/tokyo/ja.html

*Please register in advance on the Interior Lifestyle official website when visiting.

Company Profile: Seki Furniture Co., Ltd.

A comprehensive furniture trading company located in Okawa City, Fukuoka Prefecture, a furniture production area. Engages in wholesale of household furniture to furniture stores and interior shops nationwide, provision of furniture and interior design for hotels, restaurants, house builders, contractors, and offices, as well as operating Seki Furniture Okawa Main Store, CRASH GATE, and Atelier Kikim. Based on the corporate philosophy of creating new life scenes and providing happiness and inspiration, the company focuses on product planning and development and operates numerous original brands.

Company Name

Seki Furniture Co., Ltd.

President

Hideki Haruta

Head Office

201-1 Hambo, Okawa City, Fukuoka Prefecture

Founded

November 2, 1982

Business Description

Planning, wholesale, and retail sales of furniture, interior, and housing-related products; contract business

Capital

100 million yen