Growing Popularity Among Young People! The "Fluffy Feel" You Can't Help But Touch — "Bebichhichi" New Standard Keychains Now On Sale

Sekiguchi Co., Ltd. (Location: Tokyo / Representative Director and President: Hisataka Yoshino) is pleased to announce the popular launch of keychains as a new standard product for our original character, 'Bebichhichi', available from early March 2026 at retailers nationwide, e-commerce sites, and character specialty stores.

While retaining the charm of Bebichhichi, it is now available in a keychain size that is easy to take with you wherever you go. It uses a fluffy and soft boa material.

Its small, palm-sized design makes it perfect as a trendy bag charm.

Also, pay attention to its lovable face with round eyes, different from Monchhichi, that you can't help but gaze at.

Toward its birthday on October 30, we plan to further expand our product lineup.