Hasselblad Camera Seminar by Photographer Koji Ueda to be Held at Yodobashi Camera Multimedia Ikebukuro on July 20, 2026 (Mon, Holiday)

Sekido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takayuki Oshita), the exclusive distributor of Hasselblad in Japan, will host a seminar event featuring photographer Koji Ueda at Yodobashi Camera Multimedia Ikebukuro on Monday, July 20, 2026 (a national holiday).

In addition to the dedicated Hasselblad space, the Hasselblad Experience Space, where attendees can try current Hasselblad cameras and lenses, a simultaneous Touch & Try event will be held at a special seminar booth, offering hands-on access to products not usually available for trial.

Hasselblad Camera Seminar by Koji Ueda (Photographer)

Under the theme "Capturing the Beauty of Travel Memories: The World Through Hasselblad," Mr. Ueda will demonstrate how to artistically capture light, color, and atmosphere encountered during travels using Hasselblad systems such as the X2D II 100C and 907X & CFV 100C. He will explain Hasselblad’s signature rich tonal gradation, natural color reproduction, and the rendering power of X lenses, illustrated with actual photographs. Additionally, he will introduce practical post-shooting workflows suitable for travel, including RAW development using smartphones and uploading to social media and cloud services.

Date and Time: July 20, 2026 (Mon, Holiday)

Session 1: 13:00–14:00

Session 2: 15:00–16:00

Session 3: 17:00–18:00

Instructor: Koji Ueda (Photographer)

Venue: Camera Department, Yodobashi Camera Multimedia Ikebukuro

Details: https://www.yodobashi.com/ec/news/2000102507/?kind=0002&store=0016

Profile of Koji Ueda

Studied photography and video in San Francisco, USA, where he shot commercials and documentaries. After returning to Japan, he began his career as a photographer following an assistant role under photographer Shinichi Hana. He primarily works on magazines and advertising, while photographing cities and landscapes around the world as his life’s work. In recent years, he has been active in lectures, writing, and sharing insights on photography, travel, and cameras through his YouTube channel "Koji Ueda, Photographer: Travel and Camera." He is a full member of the Japan Professional Photographers Society (JPS).

Hasselblad Touch & Try Event

At the dedicated Hasselblad booth "Hasselblad Experience Space" inside the store, visitors can handle and try flagship products such as the 100-megapixel medium format mirrorless camera X2D II 100C and the 907X & CFV 100C, which combines classic shooting experience with modern digital performance, as well as various XCD series lenses. Additionally, on the day of the seminar event only, currently available XCD lenses and accessories such as the Vandra backpack, which are not normally on display, will be available at a special booth in the seminar area. From 10:00 to 19:00, Mr. Kurokawa from Hasselblad Technical Sales will be on-site to answer customer inquiries regarding purchase and usage.

Yodobashi Camera Multimedia Ikebukuro Store Overview

Business Hours: 9:30 – 22:00

Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo 171-0022

Access: Directly connected to the East Exit of Ikebukuro Station (JR Yamanote Line, etc.)

Details: https://www.yodobashi.com/ec/store/0016/

Main Products Available

● Hasselblad X2D II 100C

Equipped with Hasselblad Natural Color Solution and High Dynamic Range (HNCS HDR) for natural and beautiful color reproduction. Continuous autofocus using PDAF and LiDAR accurately tracks subjects, while 10-stop in-body image stabilization enables sharp, precise expression even under challenging conditions.

https://www.hasselblad.com/ja-jp/x-system/x2d-ii-100c/

● Hasselblad 907X & CFV 100C

A 100-megapixel medium format camera that supports three different camera configurations in one body, compatible with both classic analog shooting and modern digital photography.

https://www.hasselblad.com/ja-jp/v-system/907x-cfv-100c

● Hasselblad XCD 2.5/55V

A standard lens with a focal length of 43 mm (35mm equivalent) and a maximum aperture of f/2.5. Delivers soft bokeh, ideal for documentary and portrait photography.

https://www.hasselblad.com/ja-jp/x-system/lenses/xcd-55v/

● Hasselblad XCD 3.4/75P

A lightweight portrait lens with a 35mm full-frame equivalent focal length of 59 mm and a maximum aperture of f/3.4. Captures fine details even in dim lighting, with impressive bokeh that enhances the subject’s presence.

https://www.hasselblad.com/ja-jp/x-system/lenses/xcd-75p/

About Hasselblad

Headquartered in Sweden, Hasselblad is a globally renowned camera brand. Since 1941, Hasselblad cameras have inspired photographers and captured iconic images known worldwide. The historic moment of humanity’s first moon landing was also recorded using a Hasselblad camera. For over 80 years, Hasselblad has continuously expanded the possibilities of visual storytelling through photography, delivering exceptional image quality, refined Scandinavian design, and precision engineering, empowering creators to produce masterpieces.

https://www.hasselblad.com

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About Sekido

Sekido is a leading company in Japan specializing in drone sales and support services, with business relationships established with over 45,000 companies and government agencies. A pioneer in the Japanese drone industry, Sekido became the first official distributor of DJI, the world’s largest drone manufacturer, and operates comprehensive drone facilities in Tokyo (Toranomon), Yokohama (Kanagawa), and Fukuoka (Fukuoka). Since June 2023, Sekido has served as the exclusive distributor of Hasselblad in Japan.

Sekido Corporation 2-35-5 Nishishinbashi, Minato-ku, Tokyo TEL: 03-5843-7836 FAX: 03-5843-7837 Business Hours: Weekdays 10:00–17:30 https://sekidocorp.com

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Press Inquiries Inquiry Form: https://pro.form-mailer.jp/fms/e9180bee126254 TEL: 03-5843-7836 FAX: 03-5843-7837

Business Hours: Weekdays 11:00–17:00