Hasselblad Returns to PLUG IN | Resonating Expressive Beauty of Cameras with Fashion
HASSELBLAD, represented by Sekido Co., Ltd. in Japan, will exhibit at the B2B fashion and lifestyle goods exhibition 'PLUG IN | Editorial' at Shibuya Hikarie from April 15 to 17, 2026.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 00:50
- 🔍 Collected: April 11, 2026 at 00:29 (23h 39m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:50 (215h 20m after Collected)
HASSELBLAD, for which Sekido Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Takayuki Oshita) acts as the exclusive distributor in Japan, will exhibit at 'PLUG IN | Editorial', a B2B exhibition of high-quality fashion and lifestyle goods (organized by CREDITS Inc. and Senken Shimbun Co., Ltd.), held at Shibuya Hikarie from Wednesday, April 15 to Friday, April 17, 2026.
HASSELBLAD is loved by many photographers as a camera highly compatible with the fashion field, capable of reproducing the textures of skin and fabrics without exaggeration and expressing a worldview with consistent tones from lookbooks to advertisements and e-commerce. It is used in visual production for global fashion brands and photoshoots for fashion magazines such as "Harper's BAZAAR", "GINZA", and "MEN'S Precious".
Additionally, Hasselblad cameras will be used for the documentary photography of this event, capturing the atmosphere of the venue, the details of the exhibits, and communication with visitors as visuals that convey the brand's worldview. Please come and see HASSELBLAD cameras at the venue.
## Overview of PLUG IN | Editorial
Dates: Wednesday, April 15 – Friday, April 17, 2026, 11:00 AM – 7:00 PM
*Closes at 6:00 PM on the final day only
Venue: Hikarie Hall A
Shibuya Hikarie 9F, 2-21-1 Shibuya, Shibuya-ku, Tokyo
Visitor Information: Please bring your invitation if you have one.
*For first-time visitors or those with changes in registration details, please submit your business card.
*This is a B2B exhibition. Admission is restricted to industry professionals only.
Official Website: https://plugin-ex.com/
## Main HASSELBLAD Products Exhibited
* Hasselblad X2D II 100C
HASSELBLAD is loved by many photographers as a camera highly compatible with the fashion field, capable of reproducing the textures of skin and fabrics without exaggeration and expressing a worldview with consistent tones from lookbooks to advertisements and e-commerce. It is used in visual production for global fashion brands and photoshoots for fashion magazines such as "Harper's BAZAAR", "GINZA", and "MEN'S Precious".
Additionally, Hasselblad cameras will be used for the documentary photography of this event, capturing the atmosphere of the venue, the details of the exhibits, and communication with visitors as visuals that convey the brand's worldview. Please come and see HASSELBLAD cameras at the venue.
## Overview of PLUG IN | Editorial
Dates: Wednesday, April 15 – Friday, April 17, 2026, 11:00 AM – 7:00 PM
*Closes at 6:00 PM on the final day only
Venue: Hikarie Hall A
Shibuya Hikarie 9F, 2-21-1 Shibuya, Shibuya-ku, Tokyo
Visitor Information: Please bring your invitation if you have one.
*For first-time visitors or those with changes in registration details, please submit your business card.
*This is a B2B exhibition. Admission is restricted to industry professionals only.
Official Website: https://plugin-ex.com/
## Main HASSELBLAD Products Exhibited
* Hasselblad X2D II 100C