“hada to kokoro” x JO1’s Junki Kono: Massive Transit Ads Appear in Shibuya

Key facts

  • “hada to kokoro” x JO1’s Junki Kono: Massive Transit Ads Appear in Shibuya
  • Sekido Co., Ltd. will launch a massive transit advertising campaign featuring JO1’s Junki Kono, ambassador for the total care brand “hada to kokoro,” in Shibuya from June 1 to June 7, 2026. Additionally, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2 to June 8, featuring exclusive exhibits and product sales. The campaign also includes social media promotions and purchase incentives to share the brand's vision.
  • Source: PR Times
  • Date: June 1, 2026

Direct answer

Sekido Co., Ltd. will launch a massive transit advertising campaign featuring JO1’s Junki Kono, ambassador for the total care brand “hada to kokoro,” in Shibuya from June 1 to June 7, 2026. Additionally, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2 to June 8, featuring exclusive exhibits and product sales. The campaign also includes social media promotions and purchase incentives to share the brand's vision.

Citation
“hada to kokoro” x JO1’s Junki Kono: Massive Transit Ads Appear in Shibuya (June 1, 2026), PR Times
Source
PR Times
Date
June 1, 2026
Sekido Co., Ltd. will launch a massive transit advertising campaign featuring JO1’s Junki Kono, ambassador for the total care brand “hada to kokoro,” in Shibuya from June 1 to June 7, 2026. Additionally, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2 to June 8, featuring exclusive exhibits and product sales. The campaign also includes social media promotions and purchase incentives to share the brand's vision.
businessNQ 54/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 1, 2026 at 12:00
  • 🔍 Collected: June 1, 2026 at 12:26 (26 min after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 12:27 (0 min after Collected)
Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities Code: 9878) will display massive transit and Shueisha Vision advertisements featuring JO1 member Junki Kono, the brand ambassador for our original total care brand “hada to kokoro,” in Shibuya for a limited time from June 1, 2026 (Mon) to June 7, 2026 (Sun). Furthermore, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2, 2026 (Tue) to June 8, 2026 (Mon). The large-scale wall advertisements in Shibuya Station will feature visuals of Junki Kono, while video ads will be shown on the MODI building screen. The campaign also includes social media giveaways, exclusive exhibits at the pop-up store, and purchase bonuses to promote the brand's world view.

FAQ

Is this campaign available in Taiwan?

The information provided is limited to the campaign in Shibuya, Japan, and there is no mention of activities in Taiwan.

What are the key facts in this article?

Sekido Co., Ltd. will launch a massive transit advertising campaign featuring JO1’s Junki Kono, ambassador for the total care brand “hada to kokoro,” in Shibuya from June 1 to June 7, 2026. Additionally, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2 to June 8, featuring exclusive exhibits and product sales. The campaign also includes social media promotions and purchase incentives to share the brand's vision.

What is the direct answer?

Sekido Co., Ltd. will launch a massive transit advertising campaign featuring JO1’s Junki Kono, ambassador for the total care brand “hada to kokoro,” in Shibuya from June 1 to June 7, 2026. Additionally, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2 to June 8, featuring exclusive exhibits and product sales. The campaign also includes social media promotions and purchase incentives to share the brand's vision.

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