&choa! to Hold Pop-up Event at Mitsui Outlet Park Iruma
&choa!, operated by Sekido Co., Ltd., will host a pop-up event at Mitsui Outlet Park Iruma from May 3rd to May 6th, featuring a wide selection of popular Korean cosmetics and skincare products. The event aims to leverage past sales data to enhance brand recognition and acquire new customers in a broader commercial area.
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- 📰 Published: May 2, 2026 at 00:30
- 🔍 Collected: May 1, 2026 at 16:01
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Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Masami Sekido; Securities Code: 9878) announces that its brand &choa! will hold a special event at Mitsui Outlet Park Iruma in Iruma City, Saitama Prefecture. The event will run for four days, from May 3rd to May 6th, starting the day after tomorrow, at the 1st-floor Center Plaza Special Venue.
About the Event
GINZALoveLove and &choa! operate 29 stores nationwide, in addition to holding special events at various shopping malls. In the previous fiscal year, events were held for a total of 156 days across various shopping centers, attracting many customers. This track record has led to requests for event implementation from numerous shopping malls.
This fiscal year, by utilizing accumulated sales data, we aim to further enhance our events. We will actively hold events not only at shopping centers where existing stores are located but also in shopping centers within adjacent commercial areas. The objective is to improve awareness of our business format in wider commercial areas and acquire new customers.
This time, we will participate as a pop-up store in conjunction with the GW event "Uripinna KOREA FES MITSUI OUTLET PARK IRUMA" held at Mitsui Outlet Park Iruma.
At this event, we will offer a rich selection of popular Korean cosmetics and trending skincare products, including "KAHI" and "athe," for which we are the exclusive import agent, as well as "numbuzin" and "rom&nd," which are highly popular at &choa! stores.
Event Venue
Mitsui Outlet Park Iruma, 3169-1 Miyadera, Iruma City, Saitama Prefecture
1F Center Plaza Special Venue
Contact for inquiries regarding this matter
http://www.sekido.com/contact
About the Event
GINZALoveLove and &choa! operate 29 stores nationwide, in addition to holding special events at various shopping malls. In the previous fiscal year, events were held for a total of 156 days across various shopping centers, attracting many customers. This track record has led to requests for event implementation from numerous shopping malls.
This fiscal year, by utilizing accumulated sales data, we aim to further enhance our events. We will actively hold events not only at shopping centers where existing stores are located but also in shopping centers within adjacent commercial areas. The objective is to improve awareness of our business format in wider commercial areas and acquire new customers.
This time, we will participate as a pop-up store in conjunction with the GW event "Uripinna KOREA FES MITSUI OUTLET PARK IRUMA" held at Mitsui Outlet Park Iruma.
At this event, we will offer a rich selection of popular Korean cosmetics and trending skincare products, including "KAHI" and "athe," for which we are the exclusive import agent, as well as "numbuzin" and "rom&nd," which are highly popular at &choa! stores.
Event Venue
Mitsui Outlet Park Iruma, 3169-1 Miyadera, Iruma City, Saitama Prefecture
1F Center Plaza Special Venue
Contact for inquiries regarding this matter
http://www.sekido.com/contact