"hada to kokoro" to Hold Limited-Time POPUP Store at Lumine Shinjuku Lumine 2 (May 7 - May 13)

Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities Code: 9878) will hold a limited-time POPUP store for its original total care brand "hada to kokoro" at Lumine Shinjuku Lumine 2, 2F Gallery2, from Thursday, May 7, 2026, to Wednesday, May 13, 2026. **Content of this Initiative** "hada to kokoro," which creates a positive cycle of beauty, will deliver an uplifting experience for both skin and mind, together with the positive energy of Junki Kono (JO1). At the store, all 17 types of "hada to kokoro" products will be sold, and opportunities to experience their actual use will be provided. In addition, special content and spaces that can only be seen here will be prepared. Please enjoy a moment of exciting self-care. **Event Details** * **Period:** May 7, 2026 (Thu) - May 13, 2026 (Wed) * **Location:** Lumine 2 - 2F Gallery2 (3-38-2 Shinjuku, Shinjuku-ku, Tokyo) * **Business Hours:** Weekdays, Saturdays, Sundays, and holidays 11:00 - 21:00 * Business hours may change. * Please note that admission may be restricted depending on congestion. * **Products Available:** All hada to kokoro products (17 types) * All-in-one cream lotion * Scented jam body scrub * Melting fresh body cream * Kakezan beauty serum (4 types) * Kakezan gelato pack (4 types) * Kakezan beauty serum point sheet mask (4 types) * TEATREE WakeUP Mask * N.M.F GoodNight Mask * **POPUP Store Exclusive Exhibition Items:** * A full version of the making-of video will be exclusively pre-screened on monitors within the venue. In addition, life-sized panels, handwritten autographs, and actual costumes worn by the ambassador will be exhibited within the venue. * **Store Layout Image:** (Image implied) * **Campaign Initiatives:** During the POPUP store period, the following campaigns will be implemented. * **Ambassador Collaboration Campaign:** Customers who purchase eligible products will receive a limited ambassador sticker on a first-come, first-served basis, while supplies last. **** All-in-one cream lotion **** Brand Ambassador Junki Kono's original sticker (1 type) * Benefits are on a first-come, first-served basis and will end once supplies run out. * Stickers will be attached to the product itself. * **Visitor Purchase Benefit:** All customers who purchase products will receive one type of sheet mask (from 2 types). * **SNS Follow Benefit:** Customers who follow the official hada to kokoro Instagram and X accounts and post will receive one type of "Kakezan beauty serum point sheet mask" (from 4 types) at random. **Future Developments** Moving forward, we will continue to implement online and offline initiatives combining brand ambassadors to further expand brand recognition and strengthen customer touchpoints. Details of each initiative will be announced sequentially through official SNS and other channels. **Ambassador Collaboration Campaign Eligible Product** All-in-one cream lotion 2,970 yen (tax included) / 90ml This all-in-one cream lotion serves as a toner, emulsion, serum, and cream in one bottle after washing your face*1. It uses a unique anhydrous emulsification method to micronize oil with almost no water, achieving an unprecedented texture and feel. It deeply moisturizes up to the stratum corneum*2. **Junki Kono (JO1) Profile** Born on January 20, 1998, from Nara Prefecture. Selected by viewer votes in the survival audition program "PRODUCE 101 JAPAN," he debuted in 2020 as a member of the global boy group JO1. In April of this year, they successfully performed at Tokyo Dome and Kyocera Dome Osaka, and in July, their first live performance at Vantelin Dome Nagoya has been decided as an additional show. Furthermore, after steadily building achievements in the United States, they are finally making their nationwide US debut this autumn. A North American tour will also be held in October. Their influence both domestically and internationally is expanding rapidly. While leading the group as the main vocalist, Kono is also affectionately known as the "mood maker" who brightens the overall atmosphere and morale with his cheerful personality. In addition, he actively participates in media appearances such as TV programs and dramas, expanding his activities alongside his artist career. hada to kokoro (Skin and Heart) About "hada to (The body of the press release ends here, implying more content about the brand was intended.)