Hasselblad Touch & Try Event to be held in Hiroshima from April 29 to May 6

Sekido Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takayuki Oshita), the exclusive Japanese distributor for Hasselblad, in cooperation with authorized dealer SAEDA Co., Ltd., will hold the "Hasselblad Touch & Try" event at the Camera no Saeda Hondori Store (Hiroshima City, Hiroshima Prefecture) from April 29 (Wed, Holiday) to May 6 (Wed, Substitute Holiday), 2026.

During the event, visitors can actually try out current bodies and lenses, including the 100-megapixel medium format mirrorless camera "X2D II 100C" and the "907X & CFV 100C," which combines a classic shooting experience with modern digital performance. Products can also be purchased on the spot. Anyone is welcome to participate, so please stop by while outing during the Golden Week holidays.

[Overview] Dates: April 29 (Wed) - May 6 (Wed) Time: 11:00 - 16:00 Admission: Free (No reservation required) Venue: Camera no Saeda Hondori Store Address: 2-1-4 Otemachi, Naka-ku, Hiroshima-shi, Hiroshima (Hiroshima Hondori Mark Building) Access: 1 minute walk from Hiroden Hondori Station Details: https://www.saeda.co.jp/hasselblad/

[Buyer Exclusive Presents] The first 10 customers who purchase a Hasselblad camera or lens during the period will receive either a Phottix PXMF-MA LED Light-equipped Mini Flash (mini A) or a Goocong YogaPod 3K.

[Main Products on Display] ●Hasselblad X2D II 100C A 100MP medium format mirrorless camera featuring Hasselblad Natural Colour Solution (HNCS HDR), AF-C continuous autofocus, and 5-axis 10-stop in-body image stabilization. ●Hasselblad 907X & CFV 100C A 100MP medium format camera supporting three camera configurations, compatible with both classic analog and modern digital shooting. ●Hasselblad XCD 2,8-4/35-100E A standard zoom lens covering wide-angle to medium-telephoto (28–76mm equiv.). ●Hasselblad XCD 3,2-4,5/20-35E An ultra-wide-angle zoom lens (16–27mm equiv.). ●Hasselblad XCD 2,5/25V A compact wide-angle lens (20mm equiv.) with precision optical design.

[About HASSELBLAD] Headquartered in Sweden, Hasselblad is a leading camera brand. Since 1941, Hasselblad cameras have inspired photographers and captured iconic images, including the historic first moon landing. For 80 years, Hasselblad has pushed the boundaries of storytelling through image quality and Scandinavian design.

[About Sekido] Sekido Co., Ltd. provides sales and support for photographic and industrial equipment. Since June 2023, it has served as the exclusive Japanese distributor for Hasselblad.